Ströer Media

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Ströer SE & Co. KGaA

logo
legal form SE & Co. KGaA
ISIN DE0007493991
founding 1990
Seat Cologne , GermanyGermanyGermany 
management
  • Board of Directors: Udo Müller,
    Christian Schmalzl,
    Christian Baier
Number of employees 12,514
sales 1.583 billion euros (2018)
Branch media
Website www.stroeer.com
As of December 31, 2018

City-Light-Poster, modern version of a Ströer advertising pillar : glazed, backlit, rotating

The Ströer SE & Co. KGaA is an international company based in Cologne , which in the marketing of online and outdoor advertising operates. In addition, Ströer operates the internet portals giga.de , spieletipps.de (taken over by ECONA AG ), kino.de , desired.de, familie.de and the news portals t-online.de (taken over from Deutsche Telekom ) and watson. de .

concept

The company organizes the installation, care, maintenance and, in some cases, the lighting of advertising spaces, e.g. B. billboards on house walls (large areas), in train stations, etc., which it rents from private owners or municipalities. Also transit advertising on or in trams or buses be rented as advertising space.

For the free installation of bus shelters and other elements of street furniture , e.g. B. at tram and bus stops , the company claims the advertising revenue generated there. According to the same principle, it operates mega-lights, glazed and internally illuminated advertising media at crossroads in which posters rotate automatically within a few seconds, city light columns, city ​​light posters , urban toilets, clocks, etc.

Since the takeover of and majority stakes in Ströer Interactiv, FreeXMedia, Business Ad and Adscale in 2012 from Media Ventures GmbH , Ströer has been one of the largest marketers of online advertising in Germany and doubled its turnover in the new division in 2014 to EUR 122.9 million.

history

From 1963, Heinz W. ( Heiner ) Ströer (1938–2004) set up the company Aussenwerbung Heinz W. Ströer GmbH & Co. KG with the well-known billboards in Cologne.

His later partner Udo Müller (* 1962 in Rüdesheim as the son of a civil servant, grew up in Bad Godesberg ) first studied medicine in West Berlin and began as a professional handball player with the Reinickendorfer Füchsen . At the same time he was co-operator of an advertising agency. In the 1980s, he had the idea of ​​looking for billposting locations in the eastern part of the city that were easy to see in the west. Contrary to expectations, Müller was able to come to an agreement on business with the GDR , even if he had to put up billboards himself. When Ströer lost some space to Müller, he contacted him and suggested a cooperation. In 1990 they founded the joint company Ströer City Marketing GmbH , in which both held 50%. With the inclusion of competitors that have since been bought out, it became Ströer Out-of-Home Media AG in 2002 , whose shareholders were Dirk Ströer (son of the founder * 1969) and Udo Müller.

With the help of the New York private equity fund Cerberus , Ströer succeeded in taking over Deutsche Städt-Medien GmbH (DSM), founded in 1922 as Deutsche Städt-Reklame GmbH, in 2004 and Deutsche Eisenbahn-Reklame (DERG, now Ströer DERG ) in 2005 Media GmbH ). Until then, 28 major cities had held the market leader's shares there. In return, Cerberus received 15% of the shares from Ströer Media . Since then, Ströer has been represented in a large number of train stations and has around 250,000 advertising spaces. The clock manufacturer Zeit und Werbung GmbH (ZuW, meanwhile a subsidiary of DSM under the name DSM Zeit und Werbung GmbH ) also belongs to Ströer Out-of-Home Media AG . Ströer is also active in six other countries: Turkey , Poland , Great Britain , Spain , the Netherlands and Belgium . When he realized that he could not assert himself against his competitor JCDecaux in France , he sold his subsidiary there to the local market leader in 2005.

The share has been listed in the Prime Standard of the Frankfurt Stock Exchange since July 2010 , on September 20, 2010 it was included in the SDAX and on December 21, 2015 in the MDAX , and on September 24, 2018 it will switch back to the SDAX before it was reassigned to the MDAX on June 22, 2020. In November 2011, Ströer acquired ECE flatmedia GmbH , a subsidiary of ECE and a leading provider of digital brand communication and sales promotion in shopping centers. The company's offer includes digital video networks in the 200 largest German train stations, underground and suburban trains and at the airport now also in the largest German shopping centers. In the 2011 financial year, Ströer posted a loss of EUR 3.6 million and had debt capital of over EUR 330 million on its balance sheet. In July 2012, the corporate heir Dirk Ströer sold part of his stake for 10.4 million euros. This reduced its stake by 3.1 percentage points and the free float rose to 46.5%.

In September 2012 it became known that the then COO of the WPP subsidiary Mediacom Christian Schmalzl (* 1973 in Passau) was transferring to the Ströer board in the same position at the turn of the year.

On December 17, 2012, it was announced that Ströer was entering the field of online advertising with the takeover of the Adscale marketplace . In addition, Ströer took over three subsidiaries from Media Ventures. Effective April 1, 2015, Ströer acquired the majority of the Hamburger Content Fleet GmbH , which specializes in owned media .

On August 13, 2015, Deutsche Telekom announced that it had agreed to sell the online platform t-online.de and the digital marketer InteractiveMedia CCSP GmbH to Ströer Media. Telekom was to receive the purchase price in the form of newly issued Ströer SE shares worth EUR 300 million. The Federal Cartel Office gave the go-ahead for the takeover on September 18, 2015.

On April 21, 2016, Muddy Waters, an American hedge fund company, published a research report that heavily criticized Ströer Media's business. As a result, the MDAX-listed share plummeted by a good 30%. Muddy Waters, in turn, stated that he had short-sold Ströer's shares himself and thus profited from the slump, which is why the Frankfurt public prosecutor's office opened an investigation against the hedge fund in 2017. Since Muddy Waters violated the disclosure requirements, the Bafin had announced an investigation. A statement from Ströer denied the allegations and sharply criticized Muddy Waters' approach.

In September 2016, Ströer took over the Dutch mail order pharmacy Vitalsana and the associated pharmaceutical wholesaler ApDG, based in Baden-Württemberg, both of which were former Schlecker subsidiaries, for EUR 4.5 million . One of the company's goals is to be able to sell its own cosmetics brands more directly. In 2017 Vitalsana was sold to the Zur Rose Group , the mother of the DocMorris mail order pharmacy .

Key figures

In 2005 (2004) the company achieved sales of EUR 385 million (EUR 548 million) with 1,350 employees, almost 90% of which came from the German market. In 2008 (2007) sales amounted to 493 million euros (509 million euros). In 2009, sales fell to around 470 million euros, but profitability (adjusted operating EBITDA margin) increased. At the end of 2009, the Ströer Group separated from its daughter Megaposter . In the 2013 financial year, the company achieved a record result with sales of EUR 634 million.

Further business figures in the following list:

Group sales:

  • 2018: EUR 1,582.5 million
  • 2017: EUR 1,331.0 million
  • 2016: EUR 1,123.3 million
  • 2015: EUR 823.70 million
  • 2014: EUR 721.10 million
  • 2013: EUR 622.0 million
  • 2012: EUR 560.60 million
  • 2011: 577.10 million euros
  • 2010: EUR 531.30 million
  • 2009: EUR 469.80 million

Result after taxes:

  • 2018: EUR −5.8 million
  • 2017: EUR 98.5 million
  • 2016: EUR 36.5 million
  • 2015: EUR 47.1 million
  • 2014: EUR 24.0 million
  • 2013: EUR 05.1 million
  • 2012: EUR −1.8 million
  • 2011: EUR -3.6 million
  • 2010: EUR 55.8 million
  • 2009: EUR 01.2 million

Group employees:

  • 2018: 12,415
  • 2017: 7,536
  • 2016: 4,577
  • 2015: 3,270
  • 2014: 2,380
  • 2013: 2,223
  • 2012: 1,750
  • 2011: 1,730
  • 2010: 1,731
  • 2009: 1,587

Ströer Group

The DSM logo

The Ströer Group includes:

Web links

Commons : Ströer Out-of-Home Media  - collection of images, videos and audio files

Individual evidence

  1. ↑ Management. Retrieved October 17, 2019 .
  2. ↑ a b c Annual Report 2018 , accessed on December 10, 2018
  3. ↑ Ströer AG mourns Heiner Ströer  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. Obituary dated March 8, 2004, accessed November 6, 2011@1@ 2Template: Toter Link / www.stroeer.de  
  4. ↑ Portrait of Udo Müller - The Ströer founder dares to go public , Handelsblatt from July 14, 2010, accessed on November 6, 2011
  5. ↑ Udo Müller: The street furniture maker , Die Zeit , July 28, 2011
  6. ^ German cities media GmbH prepares their sale . FAZ from June 2, 2003
  7. ↑ site Ströer Kentvizyon ( Memento of 19 January 2013, Internet Archive )
  8. ↑ Ströer Poland website ( memento of the original from November 26, 2011 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.stroeer.pl
  9. ↑ blowUP media | We build big brands. Retrieved March 22, 2020 .
  10. ↑ Result of the regular review for DAX, MDAX, SDAX and TecDAX indices , Deutsche Börse, accessed on June 23, 2020
  11. ↑ Ströer Digital takes over ECE flatmedia , Invidis.de, accessed on November 2, 2011
  12. ↑ Ströer does not come out of the red , Handelsblatt from May 16, 2012
  13. ↑ Ströer-Erbe Cashes in Share Sale , Wall Street Journal, June 4, 2012
  14. ↑ Christian Schmalzl short biography ( memento from March 21, 2015 in the Internet Archive ), conference program of the dmexco
  15. ↑ Mediacom COO Christian Schmalzl becomes a member of the Ströer board , W&V, September 24, 2012
  16. ↑ Ströer takes over Adscale , golem.de from December 17, 2012
  17. ↑ Company's own press release Strategic expansion: Ströer acquires leading content and technology specialist “Content Fleet” , March 30, 2015
  18. ↑ Deutsche Telekom sells t-online.de and InteractiveMedia to Ströer. Communication from Deutsche Telekom, August 13, 2015
  19. ↑ Ströer Digital becomes number 1 in range according to the new AGOF currency. Announcement from Ströer SE, September 22, 2015
  20. ↑ FAZ.net: Doubtful studies move courses , April 21, 2016, accessed on January 16, 2018
  21. ↑ Capital.de: Ströer short sales: Public prosecutors determine , June 22, 2017, accessed on January 16, 2018
  22. ↑ Hedge fund violates rules in Ströer attack. In: Capital.de. May 6, 2016, accessed on March 21, 2020 (German).
  23. ↑ Media group Ströer buys Vitalsana , deutsche-apotheker-zeitung.de from September 19, 2016
  24. ↑ Ströer focuses more on its core business and successfully sells Vitalsana online pharmacy. In: stroeer.com, November 23, 2017, accessed November 25, 2017
  25. ^ The three from the advertising agency , Handelsblatt dated October 10, 2006
  26. ↑ Ströer: Slight minus in the 2008 financial year , horizont.net of June 18, 2009
  27. ↑ Ströer separates from Megaposter. In: Frankfurter Allgemeine Zeitung of August 17, 2009
  28. ↑ a b Business figures of Ströer SE & Co. KGaA
  29. ↑ Annual Report 2017 , accessed on December 10, 2018
  30. ↑ Ströer Digital: Growth according to plan. In: internetworld.de from September 7, 2015