Dmexco

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Logo DMEXCO 2019
Panel discussion on the Congress Stage, DMEXCO 2016

The DMEXCO (pronounced DM-EXCO / Digital Marketing Expo & Conference) is a once a year trade fair for digital marketing & advertising . The largest congress fair for the digital industry in Europe has been taking place in Cologne since 2009 . The predecessor of DMEXCO from 2000 to 2008 was Messe Online Marketing Düsseldorf (OMD).

The fair includes a. the topics online marketing , targeting, tracking, digital content (moving image, audio advertising), social , mobile , performance , affiliate , e-mail , search engine marketing and e- game advertising and offers marketers, agencies ( media agencies , Media planning agencies , creative agencies , full-service agencies ) and technology service providers a display option. The organizer of DMEXCO is Koelnmesse , the conceptual and technical sponsors are the Bundesverband Digitale Wirtschaft (BVDW) and the Online Vermarkterkreis (OVK). Other official partners are the Online Research Working Group (AGOF), the Art Directors Club for Germany , the Online Media Agencies Section (FOMA), the General Association of Communication Agencies (GWA), IAB Europe (Interactive Advertising Bureau) and the Organization of Advertisers in the Brand Association (OWM).

dmexco 2009

From 23 to 24 September 2009, 290 exhibitors (around 10% of them from abroad) from eleven countries presented their products and services on a total of 26,000 square meters. Around 14,200 trade visitors (12% of them from abroad) came to the exhibition center on the two days of the fair.

dmexco 2010

A total of 355 exhibitors (including around 13% from abroad) presented on 27,000 square meters for around 15,800 trade visitors (including 15% from abroad). The conference program offered more than 150 speakers and discussants on the main topics “Digital Creativity”, “Digital Efficiency” and “Digital Intelligence”.

dmexco 2011

On September 21 and 22, 2011 a total of 440 exhibitors (20% of them from abroad) presented their products and services to around 19,300 trade visitors (20% of them from abroad) on 42,000 square meters. With more than 330 speakers and discussants under the motto “New rules - The digital shape of today's marketing”, the conference provided over 120 hours of program.

dmexco 2012

Debate Stage, DMEXCO 2017

The dmexco 2012, which took place on September 12th and 13th, 2012 on the Koelnmesse grounds, has a record so far. A total of 578 exhibitors presented themselves to a total of 22,200 trade visitors (25% of them international visitors) on over 50,000 square meters. The conference, which took place in parallel, offered over 400 speakers and more than 160 hours of programming.

dmexco 2013

Under the motto “Turning Visions into Reality”, the fifth dmexco took place on September 18 and 19, 2013 on the grounds of the Kölnmesse. 742 exhibitors presented their services to the 26,300 trade visitors on more than 57,000 square meters of the Kölnmesse. 25% of the exhibitors as well as the visitors come from abroad. With over 450 speakers, the conference offered a program of over 190 hours. For the first time, a third exhibition hall was used to accommodate the growing number of visitors and exhibitors.

dmexco 2014

Boulevard Nord, DMEXCO 2018

At its sixth edition on September 10th and 11th on the grounds of the Kölnmesse, the dmexco set new records under the motto “Entering new Dimensions” and around the topic “Digiconomy”: 807 exhibitors presented themselves on 66,000 square meters in three exhibition halls 31,900 trade visitors. The parallel conference with over 470 speakers offered more than 200 hours of program.

dmexco 2015

The seventh edition of the dmexco took place on September 16 and 17, 2015. The congress fair, which had the motto “Bridging Worlds” in 2015, reported a total of 881 exhibitors and over 43,000 trade visitors. A total of 500 speakers appeared, including Sir Martin Sorrell ( Chief Executive Officer WPP ), Thomas Ebeling ( CEO of ProSiebenSat.1 Media ) and Stephanie Nägeli (Global Director of Marketing and Innovation Food Nestlé ).

dmexco 2016

The eighth edition of the dmexco took place on September 14th and 15th, 2016. Under the motto "Digital is everything - not every thing is digital", the dmexco attracted more than 50,700 visitors to Cologne, where 1,013 exhibitors from the global digital economy presented themselves. During the conference, 570 speakers appeared on 15 stages, including Paul Bulcke ( Chief Executive Officer Nestlé ), Dana Anderson ( Chief Marketing Officer Mondelez ), Seth Dallaire (Vice President of Global Advertising Sales Amazon ), Delphine Buchotte (Chief Communication and Digital Officer L'Oréal ) and Marianne Bullwinkel (Country Director DACH Facebook ).

dmexco 2017

The ninth edition of the fair took place on September 13 and 14, 2017 with the motto "Lightening the Age of Transformation". In contrast to previous years, there were no more free tickets for dmexco 2017. As a result, the number of trade visitors fell to 40,700. By contrast, the number of exhibitors rose slightly to 1,100. As part of the dmexco Conference, 570 speakers with more than 250 hours of program appeared on 18 stages, including Sheryl Sandberg ( Chief Operating Officer Facebook ), Jack Dorsey ( Chief Executive Officer Twitter ), Allen Blue (Co-Founder LinkedIn ), Stewart Copeland ( Founder and drummer of the band The Police ), Thomas Reiter (former astronaut and ESA coordinator for international agencies and advisor to the director general) and David Meza (Chief Knowledge Architect NASA ).

In November 2017, Koelnmesse extended the long-term contract to hold DMEXCO with BVDW , but ended the contractual relationship with the consulting company KDME, which had previously organized the congress and trade fair. In January 2018, Koelnmesse appointed the new management team at dmexco.

DMEXCO 2018

The tenth edition of the fair took place on September 12th and 13th, 2018 on the Koelnmesse grounds. It was under the motto Take CARE (Curiosity-Action-Responsibility-Experience) and was held for the first time under the direction of Dominik Matyka. Since June 11th, DMEXCO has had a changed corporate identity and a new corporate design as part of its new strategy, which also includes a new website. The number of trade visitors to DMEXCO 2018 rose slightly to 41,000, the number of exhibitors was 1,000. More than 550 speakers were represented on site. Among others were Dorothee Bär ( CSU , Minister of State for digitization ), Nico Rosberg ( Formula 1 world champion ), Philipp Schindler (Chief Business Officer Google ), Timothy Höttges (CEO Telekom ) and Wanli Min (Chief Machine Intelligence Scientist Alibaba Cloud) on the stages.

DMEXCO 2019

On September 11 and 12, 2019, the eleventh edition of the event took place again on the Koelnmesse grounds. Around 1,000 exhibitors and around 38,000 visitors took part in Europe's most important event for the digital economy in Cologne in 2019 . Under the motto “Trust In You”, the central role of trust in the further development of the digital economy was discussed, since trust is essential in many ways: Companies need the trust of users in order to be able to offer products and services successfully. At the same time, they also have to trust their employees to master the digital challenges. Users, on the other hand, must be able to rely on the fact that companies in the digital economy handle their data with respect and responsibility. Overall, the entire digital industry needs the trust of society that digitization brings more advantages than disadvantages for people.

The number of speakers rose to over 700 in 2019, 35 percent of them female. Speakers included Stephanie Buscemi ( Chief Marketing Office r Salesforce ), Jimmy Wales (Founder of Wikipedia ), Ryan Leslie ( Chief Executive Officer SuperPhone), Sir Martin Sorrell (Founder of WPP Advertising Holding), Sabina Jeschke (Board Member for Digitization and Technology Deutsche Bahn ) , Brennan Jacoby (founder Philosophy at Work), Roger McNamee (founder Elevation Partners, former investor of facebook ), Piera Gelardi (founder Refinery29) and Charlotte Roche (presenter, producer, actress, radio play speaker and author). The new DMEXCO app was used on site for the first time in 2019 , which not only enabled ticketing in electronic form, but can also be used by visitors and exhibitors for networking all year round .

In order to partially compensate for the CO 2 pollution caused by the journey of the visitors, DMEXCO started the reforestation project DMEXCO Forest together with the social business Treedom. To this end, trees are being planted in Kenya that will in future store a total of around 1 million kilograms of CO 2 . Another sponsor of the campaign was the SaaS company Productsup.

DMEXCO 2020

DMEXCO 2020 will take place on 23 and 24 September 2020 as a purely digital event under the title DMEXCO @home and under the motto "Attitude matters, attitude counts!" A hybrid event was originally planned. However, the physical part of the fair was canceled in July 2020 due to the corona pandemic.

Web links

Individual evidence

  1. ↑ Frank Kemper, Daniela Patrzek: OMD 2009: “First victim of the economic crisis”. December 17, 2008, accessed September 19, 2010 .
  2. ↑ dmexco-Bilanz: The big web special with all the news, pictures, video statements and surveys. In: horizon. September 25, 2009. Retrieved September 19, 2010 .
  3. ↑ Heiko Lammers: In the center of the global growth market: dmexco 2010 was an overwhelming success! (PDF) (No longer available online.) September 16, 2010, archived from the original on September 22, 2010 ; accessed on April 18, 2019 .
  4. ↑ Tanja Gabler: A third day for the dmexco. September 17, 2010, accessed September 19, 2010 .
  5. ^ Sara Weber: Dmexco's balance sheet: visitor and exhibitor record / trade fair becomes more international. September 14, 2012, accessed October 23, 2012 .
  6. ↑ Ingo Rentz: dmexco takes stock: A trade fair of records. September 23, 2012. Retrieved October 23, 2012 .
  7. ↑ dmexco 2013 Facts & Figures. (PDF) (No longer available online.) Archived from the original on September 28, 2013 ; accessed on April 18, 2019 .
  8. ↑ Uli Busch: Record number of visitors at Dmexco 2013. In: W&V. September 9, 2013, accessed September 24, 2013 .
  9. ↑ dmexco 2014 Facts & Figures. (PDF; 495 kB) (No longer available online.) Archived from the original on October 6, 2014 ; accessed on April 18, 2019 .
  10. ↑ There is no getting around the dmexco business hotspot, even internationally. In: absatzwirtschaft. September 12, 2014, accessed May 22, 2019 .
  11. ↑ Fabian Müller: Cologne digital fair comes to an end with a record number of visitors. In: horizon. September 18, 2015, accessed March 11, 2016 .
  12. ↑ dmexco 2015: The Digital Summit. In: Internet World Business. Retrieved March 20, 2019 .
  13. ↑ 1013 exhibitors in five halls and 570 top international speakers: dmexco drives the business forward. In: absatzwirtschaft. September 15, 2016, accessed October 10, 2016 .
  14. ↑ dmexco 2016: The digital summit. In: Internet World Business. Retrieved March 20, 2019 .
  15. ↑ dmexco 2017. (No longer available online.) Archived from the original on October 20, 2017 ; accessed on October 20, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / dmexco.de
  16. ↑ Dmexco 2017: record number of exhibitors and decline in visitors. In: Adzine magazine for online marketing. Retrieved March 20, 2019 .
  17. ↑ Dmexco: 250 hours of digital with Sheryl Sandberg and Marc Pritchard. Retrieved March 20, 2019 .
  18. ↑ Exciting program at dmexco 2017: all sessions, topics & speakers. In: MyBusinessFuture. August 17, 2017. Retrieved March 20, 2019 .
  19. ↑ Dmexco: 250 hours of digital with Sheryl Sandberg and Marc Pritchard. Retrieved March 20, 2019 .
  20. ↑ Starting shot 2017: These are the topics of #dmexco. In: Internet World Business. Retrieved March 20, 2019 .
  21. ↑ Koelnmesse separates from Schneider and Muche. In: Internet World Business. Retrieved November 3, 2017 .
  22. ↑ Dmexco gets Dominik Matyka. Advertise & Sell, accessed January 5, 2018 .
  23. ↑ Dmexco: The Internet fair is reinventing itself . In: HORIZONT . ( horizont.net [accessed June 12, 2018]).
  24. ↑ Dmexco 2018: Forget the technology! Think of the consumers! In: horizont.net . ( horizont.net [accessed August 23, 2018]).
  25. ↑ DMEXCO 2018: Digital economy puts people first - DMEXCO 2018 . In: DMEXCO 2018 . ( dmexco.com [accessed September 19, 2018]).
  26. ↑ DMEXCO 2019 - Conference. Retrieved March 20, 2019 .
  27. ↑ DMEXCO Day 1: Dialogue, inspiration & concrete business. Retrieved March 20, 2019 .
  28. ↑ The digital economy focuses more on attitudes, values ​​and users. Retrieved September 20, 2019 .
  29. ↑ Industry discusses trust in digital marketing at DMEXCO 2019. Retrieved September 20, 2019 .
  30. ↑ Dmexco's motto for 2019 is “Trust in you”. Retrieved September 20, 2019 .
  31. ↑ Industry discusses trust in digital marketing at DMEXCO 2019. Retrieved September 20, 2019 .
  32. ↑ Frank Puscher: Dmexco Day 1: More questions than answers. In: absatzwirtschaft.de. September 12, 2019, accessed September 20, 2019 .
  33. ↑ Klaus Janke: Top Speaker at the Dmexco (Part 2). In: absatzwirtschaft.de. September 6, 2019, accessed September 20, 2019 .
  34. ↑ dmexco presents the first speakers and new formats. Retrieved September 20, 2019 .
  35. ↑ Stefan Girschner: DMEXCO app. July 23, 2019, accessed September 20, 2019 .
  36. ↑ DMEXCO 2019 - App. Retrieved September 20, 2019 .
  37. ↑ Plant together with DMEXCO - Digital Marketing Expo & Conference. Retrieved September 20, 2019 .
  38. ↑ DMEXCO and Treedom start the DMEXCO Forest. In: Koschade PR. September 11, 2019, accessed September 20, 2019 .
  39. ↑ "Attitude matters": Dmexco makers choose their stance on the 2020 trade fair theme. Accessed on February 18, 2020 .
  40. ↑ This is what the DMEXCO concept looks like for 2020. Horizon, accessed July 7, 2020 .
  41. ↑ DMEXCO will take place purely digitally in 2020. Koelnmesse, accessed on July 7, 2020 .