Full service agency
A full-service agency is a service company that advises and accompanies other companies in the areas of marketing and advertising , and designs and produces advertising measures.
definition
Advertising , internet or design agencies are full-service agencies if they offer the full range of advertising services. "A full-service advertising agency takes on the entire advertising policy for products in its own name and for its own account." and design tasks. [...] Cooperation with a large full-service agency is usually designed to be permanent and ideally leads to a trusting relationship between the customer and his agency, which is very familiar with the customer's problems. "
The offer includes classic advertising such as newspaper advertising , outdoor advertising or advertising on radio and television . In addition, there are variously complex services such as online marketing , public relations , corporate design / corporate identity , direct mail or ambient media . Online marketing includes tasks such as search engine optimization , email marketing , social media marketing or even pure web development . The latter can include topics such as online shops , the provision of content management , blog or portal systems .
literature
- Florian Botzenhardt: The future of advertising agencies: Strategic planning as a driver of innovation. Gabler Verlag; Edition: 2012 (March 5, 2012), ISBN 978-3834927019
- Heiko Burrack: Successful New Business for Advertising Agencies: With Insights, Tips and Checklists Business Village ; Edition: 1 (September 22, 2009), ISBN 978-3869800011
- Heiko Burrack: Matching. Marketing decision-makers in dialogue, agency bosses in dialogue New Business Verlag; Edition: 1 (June 23, 2014). ISBN 978-3936182514
Individual evidence
- ^ Günter Schweiger / Gertraud Schrattenecker: Advertising 3rd edition, Mannheim and Tübingen, 1986, ISBN 978-3825213701 (6th edition 2009)
- ↑ Guido Zurstiege: advertising research page 75, Verlag Utb; Edition: 1st (September 2007) ISBN 978-3825229092