Design agency

A design agency or a design studio is a service provider that z. B. specializes in the development of corporate design (uniform appearance), branding (brand development), packaging design (package design), product design (shape / structure design) or information design. The development of design constants such as color, typography , brands, forms and imagery require the in-depth specialization of design agencies.

In contrast to advertising agencies , design agencies see themselves in their work more as strategic planners and corporate philosophers than as developers of advertising messages. While for advertising agencies the " idea " of marketing is in the foreground when developing an advertising campaign , a design agency is more concerned with the creation of functions and a memorable appearance, the "look".