Package design
Package design is the designerische design of product packaging ( packaging ) with respect to their content according to aspects of the marketing . Pack design has long been of great importance. It can make a significant contribution to the sales success of a product or make it unmistakable. If advertising for a product is completely dispensed with, the packaging design alone takes on the task of conveying advertising messages.
As a more comprehensive term, package design stands above package design . The latter focuses on the design of the shell that a product is to receive. Package design deals with the product and its outward effects and thus captures the unity of package, product and effect.
Successful package design can be the most efficient way to increase profits; it can significantly increase the sales of a product - alone or in connection with a sales display.
From the point of view of design, package design combines the disciplines of graphic design (image design and typesetting) and disciplines of industrial form (molded bodies, bottles). Package designers see themselves as brand designers, less as pure graphic or shape designers.
literature
- creative packaging - magazine for packaging, design and marketing, ISSN 1433-8750
- Harald Seeger: Practice Book Packaging. How packaging design sells products. mi-Wirtschaftsbuch, 2009, ISBN 978-3868800104