Internet agency
An Internet agency (also web agency , English Interactive Agency ) is a company specializing in services, which takes over the conception, design, programming and maintenance of websites , blogs and other digital communication channels on behalf of customers .
The orders vary greatly in terms of their financial and temporal dimensions and can be awarded on a project or budget basis - often only after a sales talk ( pitch ). In addition to large agencies (more than 50 employees, partly linked to international agency networks ), there are a large number of micro-enterprises, e.g. T. only be operated in secondary employment. Other distinguishing features and therefore also decision-making features for the customer are - in addition to the quality of the work - the scope and depth of the advice, the available know-how and finally the price (or fee ).
Internet agencies develop online-oriented marketing and business concepts that can go well beyond the mere website design. Topics are then u. a. Content management systems , online shops , newsletter systems , web controlling and integration of external databases such as product, member or customer databases.
Internet agencies often implement the online-related part of integrated marketing concepts or take on more specialized tasks, such as As online marketing , search engine marketing , search engine optimization and mobile marketing .
A ranking of the German Internet full-service agencies ("Internet Agency Ranking" (IAR), formerly: "Newmedia Service Ranking" (NMSR)) is published every year by the BVDW and the specialist media iBusiness , Horizont and Werben & Sell .
See also
- new media
- Web design (content requirements for web design)
- Design agency
- advertising agency