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legal form Société Anonyme
ISIN FR0000120321
founding 1909
Seat Paris , France
management Jean-Paul Agon (Chairman and CEO ) https://de.wikipedia.org/w/index.php?title=L%E2%80%99Or%C3%A9al&action=edit
Number of employees 88,000
sales 29.87 billion euros
Branch Consumer goods
Website www.loreal.com
As of December 31, 2019

The L'Oreal SA is a French consumer goods company headquartered in Paris and currently the largest cosmetics company in the world. The German headquarters are in Düsseldorf , the only production site for purely German manufacturing is in Karlsruhe .

In the Forbes Global 2000 of the world's largest companies, L'Oréal ranks 207 (as of the 2017 financial year). The company had a market value of over USD 134 billion in mid-2018.


In 1907, the chemist Eugène Schueller began the small-scale production of hair dye tinctures in Paris . He called one of these remedies Auréole ( halo ) . The name of the company founded in 1909 probably comes from this designation, but it has no meaning in this form. The company expanded its production and soon started making all kinds of beauty products. With a portfolio of 28 international brands and thousands of individual products, L'Oréal rose to become the world market leader in cosmetics. Today the group sells its products in over 130 countries.

At the beginning of the 20th century, Schueller supported the anti-communist, right-wing extremist group Cagoule financially. After the Second World War, several of its members were hired in management positions.

In 1956 the Ambre Solaire brand for sun protection was launched.

In 1964 the new luxury brand Lancôme was created.

In 1965, L'Oréal took over Garnier and expanded it further.

In 1973 L'Oréal acquired the French pharmaceutical company Synthélabo, which was merged with Sanofi in 1999 . In 1981, Galderma was founded as a joint venture between L'Oréal and Nestlé . In 2014 Nestlé took over the 50% stake in L'Oréal.

In 1989, L'Oréal successfully replaced animal testing with a specially developed skin model called Episkin for testing finished products. In May 2007, L'Oréal received from the ECVAM (European Center for the Validation of Alternative Methods) recognition of the model as a fully-fledged replacement method for skin irritations. With the in vitro method, which has been researched for 20 years, the tolerance of ingredients and finished products can be assessed without animal testing. Nevertheless, according to statements by the animal rights organization PETA, even in 2000, L'Oréal arranged for individual ingredients for cosmetic products to be tested on animals.

Since the 1990s, the group's growth has mainly been based on expansion into emerging countries such as the People's Republic of China , India and South Africa . In addition, the group initiated an aggressive acquisition strategy; Acquisitions include 1991 Dralle , 1995 Jade , 1996 Maybelline , 1998 Soft Sheen, 2000 Kiehl’s , Carson Products, 2001 Bio-Medic and Colorama, 2003 shu uemura, 2003 Mininurse, 2004 Yue-Sai, 2005 SkinCeuticals, 2006 Sanoflore and SkinEthic, 2007 Canan, Beauty Alliance, PureOlogy and Maly's West, 2008 Columbia Beauty Supply, 2011 Clarisonic, 2014 NYX Cosmetics and Urban Decay.

In February 2002, L'Oréal and Nestlé formed a joint venture called Laboratoires innéov , which specializes in cosmetic nutritional supplements.

L'Oréal has 19 research centers around the world, including a. in Aulnay-sous-Bois (F), Chevilly (F), Clark (New Jersey, USA), Kawasaki (JP) and since 2005 in Shanghai (China).

In March 2005, L'Oréal announced that it would take over the British cosmetics chain The Body Shop for the equivalent of 940.3 million euros. Initially, there was public fear of a change in ethical direction for the chain, but L'Oréal later made it clear to treat The Body Shop as an independent subsidiary and not to make any changes to products, management or ethical values. In 2017 The Body Shop was sold to the Brazilian Natura group.

In July 2007, a Paris court convicted L'Oréal of racial discrimination. The group and its agency were each fined 30,000 euros because the subsidiary Garnier had excluded dark-skinned candidates in the search for women for an advertising campaign. L'Oréal denied all allegations and announced that they would go to the Supreme Court.

In May 2018, L'Oréal announced the acquisition of the South Korean company Nanda Co. Ltd., which includes the fashion brand Stylenanda . Stylenanda is best known in South Korea and China and had a turnover of 127 million euros in 2017.

In August 2018, L'Oréal announced the takeover of Logocos Naturkosmetik AG. The brand portfolio includes u. a. Logona and Sante.

With the start of construction for a new logistics center in Muggensturm in February 2018, the go-ahead for the reorganization of the warehouse space in Karlsruhe was given. In Muggensturm, both Karlsruhe locations are to be combined for logistics by 2019. The newly emerging logistics center with a floor space of around 100,000 m² was planned by the property developer and builder ProLogis and will be the largest of its kind in the world within the entire L'Oréal Group.

Company profile

In 2014 the group achieved an operating profit of EUR 3.89 billion with annual sales of EUR 22.53 billion. Sales, profit and return on sales have increased continuously over the past 20 years.

The expenses for advertising and sales promotion are a multiple of the research expenses (6.3 billion euros compared to 721 million euros as of 2011). The most important shareholder with 30.8% was Liliane Bettencourt (1922–2017), the daughter of Eugène Schueller. She had transferred 41.1% of this stake to her daughter Françoise Bettencourt-Meyers , but without the associated voting rights. The second largest shareholder is the Nestlé group with 29.6%. The Bettencourt family and Nestlé granted each other a right of first refusal for their shares until the end of 2013 .

The remaining shares are traded on the free capital market.

Chairman of the board is Jean-Paul Agon . The first woman on the board was Béatrice Dautresme. Today there are three women on the Group's Executive Board : Brigitte Liberman, An Verhulst-Santos and Sara Ravella.

The group owns 28 international brands, which are divided into four divisions:

  • Among the consumer products include L'Oreal Paris, Garnier and Maybelline, Essie, Soft Sheen Carson, NYX Cosmetics.
  • Professional products that are only sold in hairdressing salons and online hairdressing shops are Kérastase, Redken , Matrix, Shu Uemura Art of Hair, Decléor, Carita and L'Oréal Professionnel.
  • Luxury product brands are Lancôme , Biotherm, Helena Rubinstein , Kiehl’s , Giorgio Armani (perfume), Ralph Lauren (license for perfume), Cacharel (perfume), Viktor & Rolf (perfume) and Yves Saint Laurent Beauté, Clarisonic, Diesel, Maison Martin Margiela, Urban Decay, Shu Uemura, Yue Sai, Guy Laroche, Paloma Picasso.
  • Pharmacy cosmetics brands are Vichy , La Roche-Posay, innéov, Roger & Gallet and SkinCeuticals. The natural cosmetics brand Laboratoire Sanoflore also belongs to the L'Oréal Group .

The group promotes outstanding women in science with the UNESCO L'Oréal prizes . In January 2015, the company was awarded the Prix ​​Gérard Bénieux des Départements Hauts-de-Seine for its socio-political commitment .


In Spiegel (10/2005), critics accused the group of not keeping advertising promises. The expensive perfumes almost exclusively contained synthetic odorous substances, the production costs of the substances were less than 3% of the sales price. The Group's cosmetics did not counteract cellulite or the aging of the skin, although corporate advertising suggests this. Furthermore, L'Oréal is accused in the Spiegel article of using substances that are harmful to the skin and the environment, such as phthalates , which are considered to be harmful to reproduction, and phenylenediamine , an aggressive allergen, in some products .

The animal rights organization PETA has been criticizing L'Oréal for years because it continues to carry out or commission animal experiments (as of January 7, 2014). Despite the ban on the sale of cosmetic raw materials tested on animals, which has been in force in the EU since 2013, L'Oréal still sells the products in countries where animal testing is required by law. The latest statement from L'Oréal International on animal testing is as follows:

“Nowhere in the world does the (L'Oréal) group carry out more animal experiments or commission them from third parties. Exceptions can occur if the authorities require this for security reasons [...]. "

- Animals' Liberty

Web links

Commons : L'Oréal  - collection of images, videos and audio files

Individual evidence

  1. a b Annual Report 2019. L'Oréal, accessed on July 23, 2020 (English, PDF; 8 MB).
  2. ^ The World's Largest Public Companies . In: Forbes . ( forbes.com [accessed July 17, 2018]).
  3. Annual Report 2013. L'Oréal, accessed on February 10, 2015 (English, PDF; 8 MB).
  4. galderma.com: Our History. Retrieved August 13, 2018.
  5. aktiencheck.de: Nestlé share: Acquisition of Galderma completed - Vontobel continues to recommend buying! July 9, 2014.
  6. a b Invitroskin press release
  7. L'Oréal is included on PETA's “do test” list. What does that mean? In: PETA . ( peta.org [accessed February 17, 2018]).
  8. Nils Klawitter: Cosmetics Industry: L'Oréals Big Bluff . In: Spiegel Online . March 8, 2005 ( spiegel.de [accessed February 17, 2018]).
  9. ^ Nestle and L'Oréal create new company, Laboratoires Inneov
  10. FOCUS Online: L'Oreal wants to swallow cosmetics chain . In: FOCUS Online . ( focus.de [accessed on February 17, 2018]).
  11. Racism judgment against L'Oréal ( Memento des original of July 16, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.sueddeutsche.de
  12. L'Oreal Acquires Korean Stylenanda. In: L'Oréal Finance. May 2, 2018, accessed May 30, 2018 .
  13. L'Oréal Group signs takeover agreement for the German Logocos Naturkosmetik AG In: loreal.de, August 1, 2018, accessed on August 13, 2018.
  14. ka-news: L'Oréal is moving in 2019: The foundation stone for the new logistics center in Muggensturm has been laid, accessed on December 12, 2018
  15. L'Oréal: The construction property in Muggensturm, Baden, will be the L'Oréal Group's largest distribution center worldwide, accessed on December 12, 2018
  16. Annual Report 2014. L'Oréal, accessed on February 26, 2015 (English, PDF; 7.3 MB).
  17. Annual Results 2011.
  18. Le Monde , December 4, 2009, p. 13.
  19. http://www.loreal.de/gruppe/unternehmensuberblick/unternehmen.aspx
  20. L'Oréal a reçu le Prix Gérard Bénieux , Elle 02/2015, p. 44.
  21. The big bluff . In: Der Spiegel . No. 10 , 2005, pp. 88 ( Online - Mar. 7, 2005 ).
  22. ^ Search for Cruelty-Free Companies, Products, and More. June 9, 2010, Retrieved February 17, 2018 (American English).
  23. ^ Animals' Liberty: Product Information. (No longer available online.) Archived from the original on August 22, 2014 ; Retrieved April 17, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / wermachtwas.info

Coordinates: 48 ° 52 ′ 5.5 ″  N , 2 ° 19 ′ 24.2 ″  E