Carrefour (company)

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Carrefour SA

logo
legal form Société Anonyme
ISIN FR0000120172
founding 1959
Seat Boulogne-Billancourt , FranceFranceFrance 
management Alexandre Bompard
Number of employees 321,383 (December 31, 2019)
sales 80.7 billion euros (2019)
Branch retail trade
Website www.carrefour.com

The Carrefour SA is an internationally active French companies in the retail and wholesale . It is the second largest retail company in Europe after the Schwarz Group . Other major competitors of Carrefour are Wal-Mart , Aldi and Tesco . In the self-service wholesale market, the German Metro Cash & Carry is the main competitor.

At the end of 2018, the company operated more than 12,100 branches in over 30 countries and employed almost 364,000 people. Sales in 2018 amounted to 84.92 billion euros. France and Spain are Carrefour's most important countries, together they are responsible for over 50% of sales.

history

Carrefour was founded in 1959 by Marcel Fournier together with Denis Defforey and Jacques Defforey . In 1963, Carrefour developed the concept of hypermarchés ( hypermarkets ). The company expanded to Belgium in 1969 , Spain in 1973 and Brazil in 1975 .

In 1976 Carrefour used the opening of the Shopping City Süd to expand into Austria and built what was then the largest retail market in Austria with 17,000 m² of retail space and over 400 employees. 1978 Kastner & Öhler acquired 51% of the location and left the Carrefour brand. After initial success, Carrefour fell short of its expectations in terms of sales figures and ended its involvement in Austria. An attempt to expand to Germany ( Mainz ) in 1977 also failed.

Carrefour has been listed on the Paris Stock Exchange since 1970 . In 1997 there were 123,400 employees in France alone. The turnover in the same year was 169,269 million francs. In 1999 merged Carrefour and Promodès .

In 2008, the company withdrew from the Swiss market due to the failure to meet the internal requirement “Carrefour will only be present where [they] are number one or two.” The Swiss branches were sold to Coop for a payment of 470 million francs .

In the People's Republic of China , a brief boycott of the chain was called for in the run-up to the 2008 Olympic Games in Beijing. In connection with protests for Tibetan independence, rumors had surfaced that Carrefour would support them. Although a press release from the company denied it, Carrefour could not be found in many major search engines in China for a while.

The markets in Singapore closed in 2012.

Carrefour Group's sales
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Sales (including VAT, in billion €) 25.8 27.4 37.6 64.8 69.5 68.7 70.5 72.7 74.5 87.4 92.3 97.6 96.2 101.0 91.5 86.6 84.3 100.5

Carrefour market in France

The Carrefour logo bears a white C in a red and blue diamond, the corners of which are rounded. The picture contains an optical illusion : 95% of all French people say they cannot see the hidden C. According to Carrefour, the two opposite arrows in the logo symbolize, on the one hand, a look into the past to the left (prohibited, therefore red) and, on the other hand, to the right into the future (blue). At the same time, the blue part of the logo forms a halberd , which is intended to symbolize the combative price and sales policy and the company's expansion efforts. The three colors of the tricolor are reminiscent of the company's French origins. Different colored versions of the logo were also in use between 2009 and 2013.

Brands

The following brands belong to the Carrefour Group:

8-à-Huit store in Étretat
Carrefour branch in Scheibenhard
  • 8 à Huit: 800 smaller fresh market branches in France with a size of 70 to 400 square meters with numerous finished products .
  • Carrefour: 730 very large hypermarkets ( hypermarkets ) with an area of ​​up to 20,000 square meters and up to 70,000 items in the range.
  • Carrefour Express: Supermarkets and hypermarkets in Poland, Spain (e.g. Benidorm ) and Turkey (merger of Champion, Gima and Endi).
  • Champion: over 1,000 supermarkets with around 1,500 square meters in France , Belgium , Spain , Romania , Poland , Tunisia , Argentina and Brazil .
  • Dia: 3,700 hard discount stores with around 500 to 770 square meters of retail space in Spain, Portugal (under the name Minipreço ), Argentina, Turkey and Brazil. Up to 2,000 articles are offered. Some branches are operated by franchisees .
  • diperdi: supermarkets in Italy
  • Ed: 459 hard discounting branches with 300 to 1,000 square meters in France.
  • GB: 271 supermarkets in Belgium
  • GS: 371 supermarkets in Italy.
  • Norte: 141 supermarkets in Argentina.
  • Prodirect: Delivery service for the catering industry .
  • Promocash: 130 pick-up wholesalers and restaurants in France.
  • Proxi: 1,310 small supermarkets with 80 to 200 square meters.
  • Shopi: 600 smaller supermarkets in France with an area of ​​400 to 900 square meters. Up to 6,500 items are on offer, including 3,500 fresh products and 1,000 own brand products.

There are essentially the following types of shops:

  • Hypermarché (hypermarket): very large department stores with 5,000 to 23,000 square meters of retail space and up to 70,000 articles.
  • Supermarché (supermarket): supermarkets with 1,000 to 2,000 square meters of retail space.
  • Hard discounters: smaller shops with 200 to 800 square meters of retail space that offer basic goods for daily needs at low prices.

presence

The company has branches in countries in Africa, America, Asia and Europe.

In Romania, Carrefour took over the Billa stores in 2017 .

Web links

Commons : Carrefour (company)  - collection of images, videos and audio files

Individual evidence

  1. ↑ Alexandre Bompard va succéder à Georges Plassat à la tête de Carrefour . In: Les Echos, June 8, 2017 (French)
  2. ↑ a b c 2018 annual activity report. (PDF) Carrefour group, accessed October 9, 2019 .
  3. ↑ Annual report 2010 ( Memento of the original from June 4, 2011 in the Internet Archive ; PDF) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (French) @1@ 2Template: Webachiv / IABot / www.carrefour.com
  4. ↑ linguee.fr The history of Carrefour in Austria ..., translation example, accessed on January 5, 2015.
  5. ↑ Coop buys 12 megastores at a time . (PDF) Tages-Anzeiger, August 21, 2007.
  6. ↑ Coop buys Carrefour stores . NZZ , August 27, 2007
  7. ↑ Article. In: Süddeutsche Zeitung , March 23, 2008.
  8. ↑ Chinatechnews
  9. ↑ Kevin Lim, Dominique Vidalon: Update 1-Carrefour to shut Singapore stores by year-end. Reuters , August 28, 2012, accessed December 5, 2018 .
  10. ↑ Carrefour Overview (PDF)
  11. ↑ Sources see Carrefour in fr.wikipedia , section Identité visuelle (logo) .
  12. ↑ REWE Group and Carrefour: Sign agreement on the sale of BILLA Romania. In: gabot.de. December 28, 2015, accessed December 5, 2018 .