|founding||1890 (VSK), 1969 (renamed "Coop")|
|Seat||Basel , Switzerland|
(Chairman of the Management Board )
( Chairman of the Board of Directors )
|Number of employees||89,579 (77,448 FTE )|
|sales||30.7 billion CHF|
Under its own name, Coop operates supermarkets , department stores (“Coop City”), restaurants, home improvement stores (“Coop Bau + Hobby”), pharmacies in a joint venture with Galenica (“Coop Vitality”) and, through its subsidiary Coop Mineraloel AG, petrol stations and convenience stores -Shops (“Coop Pronto” and “Coop to go”). The “ coop @ home ” online shop enables you to order items from the Coop range with home delivery.
The Coop Group also includes the entertainment electronics chains " Interdiscount " and " Dipl. Ing. Fust " (including discount store Eschenmoser AG) as well as the online shop microspot.ch , the furniture store " Livique ", the lighting specialist "Lumimart" , the " Import Parfumerie ", the " Christ Uhren und Schmuck " jewelry stores and the cosmetics store " The Body Shop Switzerland AG". As of January 1, 2011, Coop expanded its domestic and international activities in the catering and commercial wholesaling with the complete takeover of Transgourmet Holding . In March 2014, Coop took over nettoShop AG, which is Switzerland's leading online retailer of electrical household goods, as well as the Marché restaurants, which are active in the Swiss catering sector. At the beginning of April 2016, Coop entered the fitness studio industry with the takeover of the East Swiss studio chain 'Update Fitness'. At the beginning of January 2017, Coop took over the Swiss Aperto Group. In June 2017 Tropenhaus Frutigen AG was incorporated into the Coop cooperative. The Tropenhaus Wolhusen was given in December 2019 for one symbolic franc.
In 2016, the Coop Group overtook Migros for the first time in terms of sales. The total sales of the Coop Group in 2017 amounted to a total of 29.2 billion Swiss francs and in 2018 and 2019 to 30.7 billion Swiss francs.
Offer and services
Coop intends to set itself apart from its competitors in the Swiss retail sector with a more detailed offer. In addition to its own branded items, Coop also offers numerous branded products. Different lines meet the demand for particularly ecological, culinary superior, socially profiled or inexpensive products. Other offers and services include prepaid cards for mobile phones ("CoopMobile"), package tours ( ITS Coop Travel , joint venture with Rewe Touristik), fuels (Coop Mineraloel AG) and, until 2017, financial services (the former Bank Coop acquired a majority stake in 1999 and in 2017 sold in full to Basler Kantonalbank ; see Bank Cler ).
Since 2000, Coop has offered the so-called Supercard as a customer loyalty program . If the customer shows this when making purchases, a number of super points will be credited to a points account for the sales generated . These points can then be exchanged for rewards. Since the summer of 2006, Coop has been selling the Supercard Plus to customers, which is also available as a Mastercard or VISA . It combines the “normal” Supercard with a credit card. In this way, super points can also be collected outside the Coop group. The Supercard credit card with cashback system was launched in 2018 as the latest product . It is no longer issued by Swisscard - a joint venture between Credit Suisse and American Express - but by TopCard Service AG, a subsidiary of UBS Switzerland AG. In addition, around 35 percent of Coop supermarkets are equipped with self-service checkouts. In addition to card payments, these also accept cash.
In the second half of the 19th century, consumer associations were founded in many Swiss cities. In 1853 and 1869, two attempts to merge the consumer associations in Zurich , Basel , Grenchen , Biel and Olten failed . This was only possible at a third meeting on January 11, 1890 in Olten, when the Association of Swiss Consumers (VSK) was founded. Five cooperatives were founding members; at the end of the year the VSK had 43 members. With the increasing number of cooperatives, from 407 to 1915, the VSK expanded its activities and infrastructure. In 1902 the “Genossenschaftliche Volksblatt” appeared for the first time as the forerunner of today's Coop newspaper .
The actual expansion took place in the first quarter of the 20th century, but this was slowed down by trade barriers after the First World War. During the Second World War, the VSK put all its energy into the service of the national supply. After the end of the war, both the Swiss gross domestic product and the resident population rose steadily, so that the supply in retail increased with demand.
The biggest turning point in the association's history came in 1969 with the new company policy, which was symbolically implemented in the change of the name VSK to Coop Switzerland. An important part of the new policy was the merger plan, which reduced the number of cooperatives from 407 mostly local village and town cooperatives to around 30 to 40 subregional cooperatives. Subsequent merger plans then again formed regional cooperatives, the number of which was 14 in the mid-1990s. With the construction of large supermarkets, the number of sales outlets decreased while the sales area increased. In addition, the opening of department stores and hardware stores in the 1970s and 1980s expanded the non-food sector.
As part of the CoopForte project, on January 1, 2001, all 14 regional cooperatives and Coop Switzerland merged into one company. On this date, the change to the new logo with the four orange letters was completed. Since November 2001, half of the Betty Bossi brand has been owned by Coop and the other half by the media company Ringier . On December 21, 2012, Coop took over the remaining 50% of Ringier's shares in Betty Bossi AG.
In 2002, Coop took over the EPA department store chain , whose sales outlets it continued to operate as Coop City department stores. In 2003 Waro AG was also integrated into the Coop Group. The former Waro branches became Coop sales outlets for various sales formats.
In August 2007 Coop took over the twelve supermarkets from Carrefour Switzerland for 470 million francs .
In November 2007, following the approval of the competition commission , Coop took over the electrical household appliances and entertainment electronics company Dipl. Ing. Fust AG, including Service 7000 and netto24 AG, from Jelmoli Holding and incorporated it into the Coop Group as an independent subsidiary on the market.
The future Bank Coop was founded on October 30, 1927 by the Association of Swiss Consumers, together with the Swiss Confederation of Trade Unions, as the “Cooperative Central Bank”. In 1970, the delegates' meeting of the members of the cooperative decided to transform the company into a stock corporation. In 1995 it was renamed “Coop Bank”. On December 20, 1999, Basler Kantonalbank took over the majority stake; In 2001 the name was changed to “Bank Coop”. As Bank Cler, the institute has been wholly owned by Basler Kantonalbank since 2017.
Coop has been operating the transport company Railcare since 2010 with five Bombardier TRAXX locomotives rented from Railpool and a fleet of trucks and swap bodies. In addition to delivering to its own markets, the services of «railCare» are also available to other customers.
At the end of 2016, Coop bought the 30 Aperto Shops near the train station, which will become part of the Coop Group from January 2017. The remaining 19 branches, which are operated as a petrol station shop, were sold to the petrol station operator Oel-Pool. The business will continue to operate under the previous name and all employees will be taken over. The purchase price for the 30 branches is said to have been CHF 100 million.
At the end of February 2019, it was announced that Doris Leuthard would be elected to the Coop Board of Directors on March 28, 2019, and to the Bell Board on April 16, 2019.
The Coop high-rise in Basel-Gundeldingen has been extensively renovated since 2019. The work should be completed by 2020. As of June 2019, 1275 employees are working at the Coop headquarters in the Coop high-rise.
Coop is divided into the four sales regions Suisse Romande , Bern , Northwestern Switzerland - Central Switzerland - Zurich and Eastern Switzerland - Ticino , which have their own sales logistics and real estate structure.
In the four regions and also in Ticino there are regional councils that elect members for the delegates' assembly that takes place twice a year. This elects the Board of Directors of the Coop Group.
Daniel Hintermann is head of the logistics department and a member of the Coop management team. The Logistics Directorate is one of eight directorates at the retailer Coop and employs around 4600 people. Coop logistics is organized in national and regional distribution centers. Formats such as Coop City or Coop Bau & Hobby use their own logistics solutions.
Coop is the majority shareholder in the Basel meat processing company Bell AG . Various production companies operate as divisions of the Coop Group, which in addition to Coop's own brands also produce products for third parties:
- Swissmill , Zurich : Flour, flour mixtures, durum wheat semolina, polenta, oat flakes, extruder products . Swissmill is the largest grain mill in Switzerland and is one of the most modern companies in the industry across Europe. It processes over 200,000 tons of grain annually and manufactures more than 100 different products and is a leader in the processing of grain with the Bio Suisse bud .
- Steinfels Swiss, Winterthur : natural cosmetics, cosmetics, detergents and cleaning agents, hygiene products, system solutions. Steinfels Swiss develops, manufactures and markets more than 18,000 tons of high-quality cleaning agents and personal care products for private households, businesses and large consumers every year. With its range of sustainable products, Steinfels Swiss is a leader in Switzerland. The sales markets are Switzerland, Germany, France, Italy, Spain, Africa and China.
- Coop bakeries: fresh bread, frozen bread, cakes and pastries, cakes and patisserie items, seasonal items, regional specialties and sales aids. In total, the five large bakeries produce around 44,300 tons of baked goods and dough pieces annually. A further 6,300 tons of fresh bread and confectionery are produced in the in-house bakeries of 46 Coop supermarkets across Switzerland. Switzerland's largest bakery was opened in 2016 at the Coop logistics center in Schafisheim in Aargau . The sales markets are Switzerland, Germany and Italy.
- Reismühle Brunnen: rice varieties from all over the world, rice mixtures. Organic, fairtrade, kosher or halal - Reismühle Brunnen refines over 55 types of rice from all over the world and sells over 10,000 tons of products every year. In the field of fair trade , it is the leader in the European market. The sales markets are Switzerland and Europe.
- Nutrex, Busswil BE : Vinegar and vinegar specialties for retail and industry. Nutrex produces and markets over 7.9 million liters of vinegar in over 30 different variations for retail, catering and industry every year. The company produces organic, fairtrade and kosher vinegar. The sales markets are Switzerland and Europe.
- Pearlwater mineral springs, terms : mineral water and sugary lemonades, filled in PET bottles ; 20 liter container of mineral water to be served by the glass. Pearlwater fills around 100 million liters of mineral water and soft drinks every year, including Coop's own brands “Swiss Alpina” and “Prix Garantie”.
- Banana ripening, Kaiseraugst : bananas, exotic fruits such as pineapple and kiwi, dried fruits. The banana ripening department ripens and packs bananas and other exotic fruits, stores and picks dried fruits. Around 25,000 tons of bananas and over 3,000 tons of pineapples ripen here every year. The company is one of the most technically and ecologically advanced in Europe.
Coop production center in Pratteln :
- Chocolats Halba : chocolate bars, pralines, festive assortments, industrial chocolate (couverture, fillings). Chocolats Halba produces around 13,000 tons of chocolate for trade and industry every year. Almost a third of this is exported. The sales markets are Switzerland, Europe, North America, Asia and Australia.
- Sunray : dried fruits, nuts, kernels, dried mushrooms and vegetables, legumes, spices and herbs, sugar, edible oils, baking mixes and dessert products, baking ingredients. Sunray procures around 56,000 tonnes of raw materials worldwide, mostly directly from the area of origin, and refines and packs them. 34,600 tons of food are processed into around 600 products and filled into 70 million packs. The sales markets are Switzerland and Europe.
- Cave: white wines, rosé wines, red wines, sweet wines, sparkling wines. The Coop winery vinifies must from seven Swiss cantons. Wines from all over the world are cared for, refined, bottled and packaged. Flavored beverages containing wine complete the range of products. With an annual filling capacity of 36 million bottles, Cave is the largest winery in Switzerland.
Former production companies (selection):
- The Pasta Factory Pasta Gala in Morges was at the end of 2014 profitability reasons set. This is one of the reasons why Switzerland has seen a significant increase in imports of pasta since 2015 .
In principle, Coop only operates its sales outlets in Switzerland. In 2005, Coop founded the Transgourmet Holding together with the German Rewe Group - as its first commitment abroad . This is active in delivery and pick-up wholesale in France, Germany, Poland, Romania, Russia, Austria and Switzerland.
In 2006, the cash and carry business with Prodega / Growa CC and the wholesale delivery business with Howeg / Bell achieved sales of 1.3 billion Swiss francs. In France, the companies Aldis Service Plus and Prodirest had sales of around 1.1 billion euros.
On January 1, 2011, Coop took over all of the shares in Transgourmet from Rewe. In 2015, the group generated annual sales of CHF 7.5 billion and is represented in Switzerland by subsidiaries such as Howeg, Prodega and Growa.
In procurement, Coop works with the retailers Colruyt (Belgium), Conad (Italy) and Rewe Group (Germany) in the European procurement alliance Core (until 2013 in its predecessor organization Coopernic also with the French company E.Leclerc ). In November 2007, Coop announced that the Coopernic partners at the time would jointly take over 80 percent of the Lithuanian retail chain IKI . The selling price was not announced, but is likely to have been just under a billion francs.
In the Sustainia project at the Rio 2012 World Summit, Coop's Naturaline product line was honored as one of a hundred exemplary and visionary projects around the world in the field of organic and fair trade textiles. An independent supervisory body regularly checks whether the ecological and social requirements are met at every step of the process. The CO 2 -neutral organic cotton is produced for Coop in India and Tanzania. Social projects such as biogas plants or 17 village schools for 750 school children were also implemented on site.
Coop purchases 80 percent of its poultry meat in Switzerland. The proportion of Swiss meat in total is 85 percent. Production at the Swiss producers is to be expanded. Coop wants to raise animal welfare standards among foreign producers. The Coop suppliers in France will expand their free-range turkey production.
In 2015, Coop generated net sales of CHF 10.6 billion in the entire wholesale / production area.
At the beginning of 2018, Coop secured additional production sites abroad with the takeover of Hügli Holding .
In addition to Switzerland, Coop is also represented in the Principality of Liechtenstein .
In 1993, Coop launched the organic brand Naturaplan and thus achieved a share of 14 percent in the Group's food segment in 2018. In 2015 generated Coop already net sales of over 3.1 billion Swiss francs with sustainability - own brands and -Gütesiegeln (Natura plan Naturafarm, Oecoplan, Naturaline, Pro Montagna, Pro Specie Rara , Slow Food , Max Havelaar , Bio Suisse , MSC , FSC and Topten). In the 2015 Label Ranking, Naturaplan was rated “Excellent” with 168 out of 200 points, and Naturafarm achieved the “Recommended” category with 119 points. Demeter products were added to the range in November 2016 . With a market share of 44.3 percent, Coop remained the organic market leader in Switzerland in 2017 . In 2018, sales of sustainability products rose to 4.1 billion francs. Sales of organic products rose in the same year by 19 percent to CHF 1.7 billion, of which Naturaplan achieved CHF 1.28 billion. In 2018, Coop announced that it would replace the controversial RSPO -certified palm oil with other oils for its own brands in the future or use Bio Suisse-certified palm oil.
Vegetarian & vegan products
In 2016, Coop added some Veganz products to its range. In April 2018, Bio Campiuns launched a superfood line for local organic foods . In November 2018, Coop added an organic vegan cheese line to its range. There are currently around 600 vegan products at Coop that have been awarded the V label . The Beyond Meat Burger is to be added to the range in April 2019.
On May 30, 2017, Coop opened its first karma shop in Zug train station . A special feature is the exclusively vegetarian and vegan offer, a large organic range and an unpacked station for packaging-free shopping . The second Karma shop was opened in Letzipark on March 14, 2018 , but did not generate enough sales and was closed again. The next karma shop is scheduled to open in Bern in early summer 2020 . The Karma brand products are also available in regular Coop branches and at coop @ home .
Violations of labor law
Coop repeatedly violates labor law, particularly when it comes to maximum weekly working hours .
Criticism of the “observer” of the Coop advertising campaign
The consumer magazine Der Schweizerischer Beobachter criticized an advertising campaign by Coop in an article published in 2007. It was criticized that “a song of praise for environmental protection” is being sung in the campaign, while Coop is also selling cheap airline tickets for Swiss .
Problems in selling meat
In 2011, former employees of Coop branches raised serious allegations: They had to regularly unpack meat from the self-service shelf and also have to sell it at the fresh meat counter days after the use-by date. Even when it comes to the origin of the meat, employees behind the buffet had to deceive customers, for example mixing imported poultry with Swiss chicken and selling it as such. Officially, 24 branches in 7 cantons were affected.
In 2013, on the occasion of the horse meat scandal, horse meat was found in some ready meals instead of the declared beef.
In February 2020, criticism was expressed that dishes in Coop restaurants are advertised with a large Swiss cross , although large parts of the ingredients used (in this case chicken from Slovenia) are imported. However, since the origin of the meat is declared on the same poster in small and easily overlooked letters, Coop sees no need for action. The Swiss flag stands for “typical Swiss recipes”.
False statements about pig farming
In the judgment of April 27, 2017, a court obliges the COOP cooperative - under threat of punishment for disobedience - to refrain from the following assertions verbatim and by analogy: “Coop has no Naturafarm Porc establishments in the two of the VgT in VgT-Nachrichten 16-4 from December 2016, pages 13 and 14 of the municipalities of Niederösch and Bätterkinden mentioned. The VgT's report is wrong and it is not the first time that the VgT has been noticed by false and therefore dubious reports. " Coop had first tried to deny the matter.
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