V label

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V-Label: labeling of vegetarian and vegan foods in Europe

The V-Label is a uniform seal of approval of the European Vegetarian Union for the labeling of vegetarian and vegan products and services. The label is also known as the veggie label and the vegetarian label . It is not a state-recognized label. The V-Label was launched by the European Vegetarian Union and is represented in Germany by ProVeg (formerly the Vegetarian Union , VEBU). With the label, the signatories want to offer consumers “a simple and reliable guide to daily shopping”.

operation area

The V-Label is currently best known in Switzerland and the Netherlands. But it is also promoted by local vegetarian organizations in Germany, Austria, Belgium, Croatia, the Czech Republic and Spain.

As a result, the spread in Europe is still very different. The label is recognized by all European vegetarian organizations as a label for vegetarian (including vegan) products and services.

Licensor in German-speaking countries:

Products

The V-Label can be applied for for the following product categories

  • Were
    • Food (including drinks, wine, food supplements)
    • Cosmetics (including cleaning and cleaning agents)
    • non food
  • Services
    • gastronomy

criteria

Were

Products that have been awarded the V-Label indicate that they do not contain any animal carcass components of any kind. This also applies to hidden processing aids that do not have to be declared, such as B. Calf rennet in cheese or gelatine in fruit juices.

Services

Catering trade that has been awarded the V-Label must

  • for the vegetarian dishes meet the above criteria for food,
  • accept unannounced controls of the kitchen and the warehouse as well as questioning of the staff by Swissveg , which is usually not carried out more than once a year per company,
  • offer at least one daily changing vegetarian dish,
  • offer at least two other vegetarian dishes,
  • mark the vegetarian dishes on the menu with the V label and
  • additionally indicate the classification in one of the four following subgroups or, if it is not self-service, alternatively train the staff so that they can correctly inform the customers upon request: ovo-lacto-vegetarian, lacto-vegetarian, ovo-vegetarian, vegan / purely vegetable.

Categories

When using the label, one of the following categories must be specified as text under the label:

  1. vegetarian for food that includes eggs and / or milk products or other animal products such as honey, but only ingredients obtained from living animals
  2. vegan for purely vegan, d. H. purely vegetable food, without any kind of animal components.

distribution

At the end of 2013, around 100 producers, including large food companies, were using the V-Label. In 2018, the label was used by 1,300 companies that had licensed 15,000 products. In contrast, the label was not very widespread in the catering sector. In Switzerland, the V-Label has been marking vegan-vegetarian menus in all IKEA restaurants since September 2017 and is thus represented in large-scale catering for the first time.

Web links

Individual evidence

  1. ↑ About us. Retrieved August 20, 2018 .
  2. ↑ Transparency and clarity in your purchase. Retrieved August 20, 2018 .
  3. ↑ Five Steps to V-Label. V-Label GmbH, accessed on July 5, 2019 (English).
  4. ↑ Vegan and vegetarian restaurants. European Vegetarian Union, accessed December 24, 2017 .
  5. ↑ Development and milestones of the V label. European Vegetarian Union, accessed December 24, 2017 .