Online supermarket

from Wikipedia, the free encyclopedia

An online supermarket is an electronic retailer whose range of food , luxury foods and drugstore items corresponds roughly to that of a conventional supermarket and in particular also includes fresh food. User accounts and personal settings such as electronic shopping lists are also managed via the Internet . In some cases, online supermarkets also offer their customers the option of a conventional delivery service after placing an order by fax or telephone. The customers of online supermarkets are mainly private households .

The acceptance of online supermarkets depends on many factors, such as the price, quality and availability of the goods delivered, the duration and design of delivery times, the user-friendliness of the user interface, as well as the competitive offerings of conventional supermarkets with regard to price, quality, Range of offers, opening times, parking spaces and customer friendliness.

Online supermarkets in individual states

Europe

Germany

In Germany , some major suppliers share the market for online sales of fresh food. However, the innovative companies in the industry are all startups . For a few years now there have also been online supermarkets delivering worldwide. In addition, there are other offers with geographically limited delivery areas. Suppliers of frozen food are more widespread in Germany . In contrast to grocery shipping by parcel, regional delivery is becoming more and more popular. The industry giants all rely on direct delivery instead of parcel shipping. Few providers are represented nationwide. Rewe (75 cities with surrounding areas, approx. 45 locations with pick-up service), food.de (32 cities) and myTime.de (nationwide by parcel delivery) have most of the locations supplied as full-range suppliers .

According to a study by the industry association Bitkom in 2016, 28 percent of all Internet users aged 14 and over have bought groceries online in the past 12 months. The proportion of perishable fresh goods in this area is 37 percent. Of the 72 percent who have not yet bought any food or drinks online, around half (46 percent) can imagine doing so in the future. 56 percent of customers who have already shopped groceries online stated that they value the independence of shop opening times. Almost as many (55 percent) order groceries online because they get the goods delivered to their homes. The time savings (53 percent), the convenience of online shopping (45 percent) and the greater range on the Internet (42 percent) are also reasons for buying groceries online. Six out of ten respondents (60 percent) who have not yet bought any groceries online prefer to see, smell and touch the groceries before buying them. Almost half (47 percent) would like to have the products immediately and not wait for delivery. 38 percent do not want to pay delivery costs. When asked where food or beverages are bought on the Internet, the survey shows that classic online retailers such as Amazon are at the top with 60 percent. In second place (28 percent) are online retailers who sell regional products from various producers. A fifth of those surveyed (20 percent) who buy groceries online do so in the online shop of a producer in the region. For the study, 1158 internet users aged 14 and over were surveyed in August 2016.

France

In France , the supermarket chains Auchan and Leclerc have been offering a drive-in service since 2007 , where customers pick up goods ordered online in their own car.

Great Britain

The company Tesco dominates in the UK market and is considered the world's largest online supermarket.

Netherlands

In the Netherlands , the online supermarket range has been expanded across the board since 2000 and is used by families with young children and older people, among others. Albert Heijn maintains a database for cooking recipes with the option of transferring the required ingredients directly to the shopping list. There are also competing offers in the Netherlands.

Switzerland

In Switzerland there are two major online supermarkets, coop @ home and LeShop.ch . Leshop was one of the first online supermarkets and is now part of Migros . The online supermarket Farmy.ch, founded in 2014, follows in 3rd place . Farmy mainly offers regional food from organic farming . In 2018, Farmy sales grew 40%, well above the industry's average market growth . In November 2019 Farmy has 130 organic food of Manor added -Eigenmarke to the range and grew in 2019 by 24% again significantly faster than the overall market. During the COVID-19 pandemic , online supermarkets in Switzerland achieved strong sales growth. During this time, numerous local online supermarkets, such as the Toggenburgshop in Toggenburg, were established .

America

Canada

In Quebec , Canada , a project started in 1998 in which customers can place their orders using a barcode reader; a similar project has also been started by Tesco .

United States

There is a wide variety of online supermarket offers in the United States . The internet-based supermarket is also quite well developed in Spain and France .

See also

supporting documents

  1. ^ Christian Bach: Rewe delivery service expands into 75 cities. In: Location Insider. February 25, 2016. Retrieved November 27, 2017 .
  2. ↑ [1] food.de - Germany rollout in the press
  3. ^ Teresa Tropf: Online shopping becomes mobile shopping. In: www.bitkom.org. Bitkom, accessed on November 9, 2016 .
  4. ↑ Drive. Faire ses courses sans sortir de sa voiture (French), Le Télégramme.com, October 3, 2007, accessed on February 17, 2008
  5. ↑ Tesco Captures Four Times More Online Orders Than Closest Competitor During First Seven Months Of 2006 ( Memento of October 19, 2006 in the Internet Archive ) at www.comscore.com (accessed on December 6, 2006)
  6. ↑ ERS profiles europe's retail giants at www.extendedretail.com (accessed on December 6, 2006)
  7. ↑ Archived copy ( Memento of December 16, 2008 in the Internet Archive ), Albert Heijn recipes
  8. ↑ News in Brief ( Memento of October 9, 2007 in the Internet Archive ), ACCESS, Vol. 15, No. 2, April / May 2002, page 7 (accessed on December 6, 2006)
  9. ^ Andreas Güntert: Ex-LeShop boss: "I am not an avenger". In: handelszeitung.ch . October 4, 2018, accessed October 4, 2018 .
  10. ↑ Online farm shop Farmy increases sales by 40 percent. In: handelszeitung.ch. January 3, 2019, accessed January 3, 2019 .
  11. ↑ Jon Mettler: Manor enters the Internet trade for edibles. In: tagesanzeiger.ch . November 5, 2019, accessed November 6, 2019 .
  12. ↑ Farmy grew faster than the market. In: schweizerbauer.ch . January 11, 2020, accessed January 11, 2020 .
  13. ↑ Non-food stores are hit hard. In: schweizerbauer.ch . April 28, 2020, accessed May 22, 2020 .
  14. ↑ In Toggenburg, shops can now bring their goods to customers via a joint online shop. In: tagblatt.ch . March 27, 2020, accessed May 23, 2020 .
  15. ↑ Canadese supermarkt-keten bouwt cybermarket, Computable, January 22, 1999, No. 3, page 13, Ronald de Lange (accessed December 6, 2006)
  16. ↑ IGA Cyber Market Moves into Second Generation (accessed on December 6, 2006)
  17. ↑ Online supermarket comes unplugged, New Scientist, August 14, 1999 (accessed December 6, 2006)