Manor AG

Manor AG
legal form	Corporation
Seat	Basel , Switzerland
management	Jérôme Gilg ( General Manager ) Didier Maus ( Chairman of the Board of Directors )
Number of employees	9,100 (2019)
sales	2.64 billion CHF (2015)
Branch	Retail trade
Website	www.manor.ch

Basel: The Manor department store in the St.Jakob football stadium of the same name

The Manor AG is the largest Swiss department store chain based in Basel . It belongs to the Manor Group , which also runs the fashion labels Lacoste, Gant, The Kooples and Aigle. The Manor Group belongs to the Maus Frères Holding , based in Geneva.

In 2015, the Manor department stores generated sales of CHF 2.64 billion. Around 9,200 employees work for the Manor department stores. The private company traditionally does not publish profit figures.

The company operates 59 department stores, 31 food markets and 27 restaurants in Switzerland. With an estimated market share of almost 61%, Manor is the largest department store chain in Switzerland. Important competitors are the magazine zum Globus , Coop City department stores and the regionally active Jelmoli and Loeb .

history

The name is made up of the family names Ma us and Nor dmann. This name has been used since 1965, but it was not until September 2000 that the group appeared uniformly under this name in all branches. Before that, there were numerous names, each anchored regionally. This is explained by the history of the group. In some department stores, the Maus brothers were initially only suppliers, or later minority shareholders. The original, locally anchored family, hallway or house names of the department stores were retained for decades.

Beginnings

The brothers Ernest Maus and Henri Maus as well as Léon Nordmann opened the first department store in Lucerne in 1902 under the name "Léon Nordmann". Further department stores under this company followed in Solothurn, Olten, Willisau, Emmenbrücke and Zug. A department store founded in Schwyz in 1892 also later traded as “Nordmann”, as did “Au petit Bénéfice” in Biel. From 1933 to 1945 the expansion was stopped by the branch ban.

Western Switzerland

In Delsberg 1957 Nordmann founded a department store, which occurred as early as 1964 under the name "Galeries du Jura" before it was renamed "La Placette" in 1987 under the name "Gérard Nordmann." This name comes from the department store opened in Lausanne in 1951, followed by an eponymous store in Geneva in 1963 . C. Bladt ran a department store under his name in Payerne , later with branches in Moudon and Estavayer-le-Lac . Later on, the Bladt family's department stores also appeared as placette. In 2000, all of these houses changed to the Manor name. In Neuchâtel , a very small department store that no longer exists was called “Au Louvre”, while the one in Freiburg in Üechtland was called “Aux trois Tours”. The “Galeries du Léman” in Vevey , the “Nouvelles Galeries Martin” and “Porte Neuve” also became Manor department stores .

German Switzerland

A department store “Au Louvre” became “Magazine for your grasp” in 1924 and “Magazine zur Rheinbrücke” in 1926, the most famous department store in Basel .

The Brann department store on Zurich's Bahnhofstrasse was taken over by Oscar Weber and operated under his own name. In 1984 it came under the aegis of Maus Frères and was given the name "Vilan", which was then widespread in Eastern Switzerland. The building does not belong to Manor, but to Swiss Life insurance . After a long-standing legal dispute over the amount of the rent and a rejected purchase offer from Manor, it should be closed at the end of January 2020, as Swiss Life expects higher rental income by leasing space in the building for offices or boutiques. Another location should be sought.

Under the name Vilan there were also department stores in Aarau, Baden, Wohlen, St. Gallen , Sargans , and from 1956 in Chur . In Buchs (SG) there was the “Modern” department store, which in 1986 became Vilan. The former Manor in Amriswil emerged from the “Schmid-Fischer” department store (later Bodan and Vilan; Schmid was also available in Uzwil ).

In Liestal, it was called “Kaufhaus zum Tor”, which was founded in 1943, and in Schaffhausen the Maus founded a branch in an old town house, a former hotel, in 1955, which they named “Kaufhaus zum Schwanen”. The "Kaufhaus Hauser" in Altdorf (UR) burned down in 1995 and was no longer rebuilt. The "Keller-Ullmann" family from Rapperswil (SG) ran a department store in that town, later with branches in Lachen, Rüti, Wattwil and Schattdorf. Later the houses were named "Vilan" resp. Labeled “Manor”, ​​it did not come into the possession of the Maus brothers until 2009.

Logo until 2008

Ticino

In Ticino, the “Innovazione” founded in 1911 was taken over along with the name.

Appearance

Logo 2008-2017

The department stores operated or supplied by Maus / Nordmann appeared early on with their different names, but in the same font. In the 1960s, this was a font that leaned from left to right, later the lettering taken over from Manor with the red logo, a slash and then the name in bold italic.

In 2008 Manor gave itself a new face with a rebranding, including a new logo and the brand promise donnons du style à la vie .

Logo since 2017

In May 2017, the logo of the department store chain was adjusted again. The red signet of the logo, the well-known red honeycomb, now consists of four red drops instead of six red hexagons. The previous slogan has been replaced by Special Everyday .

Assortment and customer card

Manor's range consists of own brands such as Yes or No , Avant Première , JJBenson and Maddison , as well as branded items. Manor positions itself in the middle price segment. In September 2013, Manor was the first Swiss retailer to launch a system for mobile payment via app for holders of the Manor customer card.

In September 2019, Die faire Milch was added to the range. In November 2019, the online supermarket Farmy.ch added 130 Manor own - label organic foods to its range.

Branches

Canton	Manor warehouse	Manor Food	Manora restaurants	Appunto take away	Sanovit
Aargau	4th	1	2	1	1
Basel-Country	1	1	-	-	-
Basel city	2	2	2	-	1
Bern	5	1	2	1	-
Freiburg	2	1	1	-	-
Geneva	5	2	1	-	-
Grisons	1	2	1	-	1
law	1	1	-	-	-
Lucerne	2	2	2	-	1
Neuchâtel	2	1	2	1	-
St. Gallen	6th	3	3	-	-
Schaffhausen	1	-	1	-	1
Solothurn	1	-	1	-	1
Schwyz	1	-	-	-	-
Ticino	8th	5	3	4th	1
Thurgau	3	-	-	-	-
Uri	1	-	-	-	-
Vaud	7th	6th	3	2	1
Valais	3	3	3	-	2
train	1	-	-	-	-
Zurich	8th	-	2	1	2

Web links

Commons : Manor AG  - Collection of images, videos and audio files

• Manor website

Individual evidence

1. ↑ ^{a b} Manor AG. Extract from the commercial register, accessed on September 23, 2019.
2. ↑ [1]
3. ↑ [2]
4. ↑ Press releases - Manor. In: www.manor.ch. Retrieved January 2, 2018 . 
5. ↑ Our company - Manor. In: www.manor.ch. Retrieved April 18, 2020 . 
6. ↑ [3]
7. ↑ Place to be determined
8. ↑ Vogel Gryff, No. 6 ( Memento of the original dated November 2, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF; 2.0 MB) of March 20, 2008, p. 5. 
9. ↑ Michael von Ledebur: Manor closes its department store on Zurich's Bahnhofstrasse . In: Neue Zürcher Zeitung . September 23, 2019. Retrieved September 23, 2019.
10. ↑ sip: Out for Manor on Zurich's Bahnhofstrasse . In: Tages-Anzeiger . September 23, 2019. Retrieved September 23, 2019.
11. ↑ Roger Häni: “It's a shame about the department store” . In: St. Galler Tagblatt . January 27, 2011 ( tagblatt.ch [accessed on May 7, 2018]).
12. ↑ Department store giant Manor is looking for the new logo . In: Handelszeitung . March 30, 2016, ISSN  1422-8971 ( handelszeitung.ch [accessed on 24 May 2017]).
13. ↑ CHF 1 per liter for dairy farmers. In: schweizerbauer.ch . September 23, 2017. Retrieved September 23, 2019 . 
14. ↑ Jon Mettler: Manor enters the Internet trade for edibles. In: tagesanzeiger.ch . November 5, 2019, accessed November 6, 2019 . 
15. ↑ branches (as of 2019)