Swiss farmer

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Swiss farmer
Swiss farmer Logo.svg
description Swiss specialist newspaper
First edition 1846
Frequency of publication two times a week
Sold edition 30,139 (previous year 29,789) copies
( WEMF circulation bulletin 2019)
Widespread edition 30,494 (previous year 29,811) ( large print run 52,729; previous year 53,030) copies
(WEMF circulation bulletin 2019)
Editor-in-chief Daniel Salzmann
Web link

Der Schweizer Bauer is a bi-weekly specialist newspaper for Swiss agriculture. With a WEMF - certified circulation 2019 from 30'139 (. Vj 29'789) sold or 30'494 (. Vj 29'789) distributed copies and a monthly large print run (. Vj 53'030) of 52'729 copies, it is the agricultural newspaper with the highest circulation in Switzerland. Editor-in-chief is Daniel Salzmann.


The Schweizer Bauer was founded in 1846 by the Economic and Charitable Society of the Canton of Bern (OGG) with the aim of supporting agriculture in these difficult times of political and economic upheaval with useful information on the way to a successful future. This goal is still valid today. Until 1991, the Swiss farmer was a daily newspaper published three times a week with a focus on agriculture and the main distribution area in the canton of Bern. At that time, the Swiss farmer had a circulation of only around 18,000 copies - and the trend is falling.

With the new concept as a current specialist newspaper, an expansion throughout Switzerland that continues to this day began. In 1992 the Schweizer Bauer was incorporated into the “Schweizer Bauer Verlags AG”, in which OGG held 51% and Büchler Grafino AG 49%. Büchler Grafino AG belongs to the Espace Media Groupe , which in turn joined the Tamedia Group in 2007 . Tamedia focused its activities primarily on daily newspapers and online portals and therefore sold its holdings in electronic media and specialist newspapers. The Swiss farmer was also up for sale. At the end of 2012, after 21 years, OGG bought back Tamedia's 49% stake in the Swiss farmer and is now running it again itself.

The internet age for Swiss agriculture was heralded in 1996 with the specialist portal . Despite the annual decline in the number of farms by 1–3%, Schweizer Bauer and have been able to continuously expand their awareness and distribution thanks to their high utility value. reported 0.046–0.085 million unique clients , 0.265–0.324 million visits and 1.100–2.516 million page impressions from January to September 2019 , making it the leading agricultural portal in Switzerland.


Schweizer Bauer and reports u. a. about the departments of agricultural policy , management, cattle breeding , arable farming , market, agricultural technology , house and farm, land and people as well as every week in depth about a special topic.

Web links

Individual evidence

  1. a b c WEMF circulation bulletin 2019 , p. 60 (PDF; 796 kB).
  2. NET-Metrix-Audit of NET-Metrix AG (joint venture of WEMF , Mediapulse and simsa )