Microspot

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microspot.ch

logo
legal form Business area of ​​the Coop Cooperative
founding 1980 as an AG, 1996 integration into the Coop cooperative
Seat Moosseedorf , SwitzerlandSwitzerlandSwitzerland 
management Pierre Wenger
Branch Online trade
Website www.microspot.ch

As a division of the Swiss trading company Coop, Microspot operates the online shop of the same name microspot.ch for entertainment and home electronics . The range includes items from the areas of home and entertainment electronics as well as living, toys, beauty, jewelry, office, garden, sports and much more. Microspot.ch is part of the Coop cooperative, but operates independently on the market. Microspot generated net sales of CHF 279 million in 2019. In addition to the online shop, microspot.ch has two exhibition rooms in Moosseedorf BE and at Zurich main station and is connected to 450 Coop pick-up locations, where ordered products can be picked up.

history

In 1980, Microspot AG was founded by Bruno Gideon (1931–2015) as a stationary retailer. In 1996 it was taken over by the Coop subsidiary Simeco, which also included Interdiscount. In 1999, all Microspot branches were integrated into the interdiscount chain .

In May 2007, the Microspot brand returned to the market as an online shop for home electronics. In August 2011, the first showroom was opened in Moosseedorf. Another showroom was set up in Dietikon, and there are also 18 pick-up stations in Coop branches in Adliswil, Allaman, Basel (Pfauen and St. Jakob), Bern, Biel, Freiburg, Geneva, Gunzgen, Kriens, Lausanne, Lucerne, Oftringen, Olten , St. Gallen, Winterthur and Zurich (Oerlikon and St. Annahof ). In April 2016, another showroom was opened in the Shopville of Zurich's main train station. With an area of ​​30 m², this is significantly smaller than the showroom in Moosseedorf and therefore fewer devices are on display, but accessories for cell phones and printers as well as various video and audio cables can be bought directly in the showroom at Zurich main station. The showroom in Dietikon was closed in March 2018.

In 2013 and 2014, Microspot was one of the ten business-to-consumer online shops with the highest turnover in Switzerland. In May 2018 , a fully automated small parts warehouse was opened in Jegenstorf together with the sister company Interdiscount . At the end of 2018, the online marketplace siroop.ch, which was a joint venture between Coop and Swisscom, went offline and is now being gradually integrated into microspot.ch.

Awards

In 2014, Microspot was twice named the cheapest online shop for electronic products by consumer protection organizations.

Microspot was awarded the GOLD medal at the Best of Swiss Web Awards in the Data & Technology Driven Campaigns category in 2018.

In 2019, Microspot was named the cheapest electronics retailer in Switzerland by the Foundation for Consumer Protection.

Individual evidence

  1. a b c Coop turns Microspot into an online retailer . In: Neue Zürcher Zeitung. May 8, 2007, accessed February 11, 2015.
  2. Enlarged range . In: microspot.ch, accessed on September 12, 2019.
  3. “Speed”: Microspot.ch delivers on the same day . In: Coopzeitung, August 26, 2019, accessed on September 12, 2019.
  4. Annual Report of the Coop Group 2019 . In: Coop Cooperative, March 1, 2020, accessed on July 20, 2020.
  5. Shipping & delivery . In: microspot.ch, August 26, 2019, accessed on September 12, 2019.
  6. Obituary
  7. ^ Anne-Marie Dubler : Interdiscount. In: Historical Lexicon of Switzerland . January 23, 2008 , accessed February 11, 2015 .
  8. Microspot and Interdiscount become one . In: IT Reseller, November 4, 1990, accessed February 11, 2015
  9. With a new online shop, Coop aims to become the market leader in the Internet business with home electronics . Coop media release of January 6, 2015, accessed on February 11, 2015
  10. microspot.ch opens showroom in Bern . In: PCtipp, August 31, 2011, accessed on February 20, 2015
  11. Ranking of the largest online shops published in 2013 . In: iBusiness, September 17, 2013, accessed February 11, 2015
  12. The top-selling Swiss online shops in 2013 . In: Carpathia E-Business Competence, Thomas Lang, September 17, 2013, accessed on February 11, 2015
  13. The top-selling Swiss online shops in 2014 . In: Carpathia E-Business Competence, Thomas Lang, September 22, 2014, accessed on February 11, 2015
  14. Largest logistics location for home electronics in Switzerland opened In: microspot.ch, May 24, 2018, accessed on September 26, 2018.
  15. Electronic products: Microspot cheaper than Digitec and Brack . Consumer Protection Foundation website, June 13, 2014, accessed on February 11, 2015
  16. microspot.ch cheapest online shop in Switzerland . In: Online PC, Patrick Hediger, December 10, 2014, accessed February 11, 2015
  17. ^ Hall of Fame - Best of Swiss Web. Best of Swiss Web GmbH, April 11, 2018, accessed on September 12, 2019 .
  18. Price barometer price survey for electronic and cosmetic items . In: Foundation for Consumer Protection, June 27, 2019, accessed on September 12, 2019
  19. New study: Electronic articles cheaper in Switzerland than abroad - cosmetic articles massively more expensive . In: Foundation for Consumer Protection, June 27, 2019, accessed on September 12, 2019.