Colruyt Group
| Colruyt Group
|
|
|---|---|
 |
|
| legal form | Public company (Belgium) |
| ISIN | BE0974256852 |
| founding | 1925 |
| Seat |
Halle , Belgium
|
| management | Jef Colruyt (Chairman) |
| Number of employees | 20,300 (2008) |
| sales | EUR 6.91 billion (2008) |
| Branch | retail trade |
| Website | www.colruytgroup.com |
Colruyt Group (or Colruyt ), listed on the BEL20 in Brussels , is a Belgian retail company. The group was founded in 1925 and is headquartered in Halle , Belgium . The company achieved an annual turnover of 6.91 billion euros (2008) and an annual surplus of 354.8 million euros (2008). Colryut employs around 20,300 people (2008). Colruyt has over 170 locations in Belgium, making it one of the most important retail companies in Belgium.
The group includes:
- Colruyt - supermarkets
- Colruyt France - supermarkets
- Infoco - IT company
- Dolmen Industrial Projects
- Createch engineering
- Druco
- Dreamland - game stores
- Dream - gift shops
- OK
- Pro a Pro
- Collivery
- Colruyt Export
- Spar (since 2003)
- DATS 24
Colruyt was a co-founder of the Coopernic purchasing group and is a member of the successor organization that was renamed Core in 2014 .
Marketing strategy of the company
Colruyt is active as a retailer in both the food and non-food sectors. By using the Colruyt customer card, the group is able to send the cardholders letters with a series of promotional coupons that can be redeemed at Colruyt. That means that Colruyt operates selective marketing in order to work out a high relevance of the advertising.
Web links
Individual evidence
- ↑ See BusinessWire , website, accessed on February 2, 2016.