The Body Shop
| The Body Shop International plc
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|---|---|
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| legal form | plc |
| founding | 1976 |
| Seat | Littlehampton , England |
| sales | £ 797m (2017) |
| Branch | Consumer goods |
| Website | www.thebodyshop.com |
The Body Shop is a British retail chain for beauty products and part of the Brazilian cosmetics retailing group Natura & Co . It advertises with the waiver of animal testing and compliance with other ethical principles.
history
The Body Shop was founded in 1976 by Anita Roddick in Brighton ( England ); In 1984 the company was first listed on the London Stock Exchange.
On March 17, 2006, The Body Shop was sold to L'Oréal , the world's largest cosmetics company, for £ 652 million . This sale was rated controversially in part. The organization Naturewatch then expanded its call to boycott L'Oréal to include The Body Shop. Other groups such as PETA , however, hoped that L'Oréal would take over the waiver of animal testing. In autumn 2006, The Body Shop transferred The Body Shop At Home, the direct sales model that had been successfully tested in the USA and Canada, to Europe. In addition to the stationary business, The Body Shop products have also been sold directly in Germany since then . The sales staff mostly rely on the so-called party system, which other direct sales companies, such as Tupperware , also use to sell their products. This direct sales ended at the end of June 2008. The Body Shop At Home has been a member of the Bundesverband Direktvertrieb Deutschland eV since April 19, 2007 and has thus recognized its standards of conduct for fair direct sales.
In March 2010, the Swiss Coop took over the 37 Swiss branches at an undisclosed price from the L'Oréal Group, in which the Swiss food company Nestlé has a significant stake. Since then, these shops have been run under the name The Body Shop Switzerland.
In June 2017, The Body Shop was sold to the Brazilian Natura group for around one billion euros . Cooperations already existed with this in advance.
In September 2019, The Body Shop will announce certification as a B Corporation .
Ethical principles
The Body Shop's product line is based on five pillars:
- Animal welfare - The company refrains from animal testing because, in their opinion, they are neither necessary nor morally justifiable in the cosmetics industry.
- Help through fair trade - natural ingredients are bought from small traders around the world with the aim of establishing a long-term, fair trade relationship.
- Self-respect - The Body Shop assumes that everyone is beautiful and should be proud of it.
- Human rights - Respect for human rights is a central concern of the business line, in order to support these various initiatives are supported.
- Environmental protection - The responsibility of companies to conserve the world's resources is another concern.
The Body Shop has been running regular campaigns for years to draw attention to grievances and take action against them. The first of these campaigns was launched in 1986 to save the whales. It followed u. a. Campaigns to raise awareness of the needs of the Ogoni people, against animal experiments, for renewable energies. In 2003 the "Stop domestic violence" campaign was launched.
In August 2009, a three-year global campaign against the sexual exploitation of children began. This campaign takes place in cooperation with ECPAT (Working Group for the Protection of Children against Sexual Exploitation). In Germany, signatures are being collected calling on the federal government to take better care of the aftercare of victims of sexual exploitation. The branches can also buy a special hand cream, of which EUR 6.32 goes to ECPAT eV Germany.
criticism
The Body Shop has often been criticized in the past for the divergence between values and reality. In particular, the Help through Fair Trade program was described as a pure PR measure with no benefit for the suppliers. The Body Shop restricts the waiver of animal testing to ingredients that have not been tested after 1991. Natural ingredients are used in the products, but not exclusively. For example, microplastics are still used in many products .
literature
- Marion Hume, Susan Irvine, Juliet Warkentin, Corinna Böhm, Caroline Shepherd, Jason Brooks (illustrations); Gudrun Ruoff (Ed.): The Body Shop Book. The most beautiful sides of body care (original title: Body Shop ). Translated by Susanne Bunzel-Harris. Hahn, Munich 1996, ISBN 3-87287-427-6 .
- Anita Roddick: The Body Shop Story. The vision of an extraordinary entrepreneur (original title: Business as Unusual ). Translated by Nikolaus Gatter. Econ, Munich 2001, ISBN 3-430-17878-9 .
- Anita Roddick: Body and Soul. Eco-ethics as a recipe for success (original title: Body and Soul ). Translated by Joachim Pente and Rainer Schmidt. 2nd Edition. Econ, Düsseldorf / Vienna / New York, NY / Moscow 1992 (first edition 1991), ISBN 3-430-17791-X .
Individual evidence
- ↑ Revenue generated by The Body Shop in 2017, by region (in million GBP) , Statista 2019, accessed on June 13, 2019
- ↑ Boycott the Body Shop ( Memento of the original from June 8, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. .
- ↑ Coop takes over all 37 Body Shop branches in Switzerland. In: Aargauer Zeitung , June 1, 2010.
- ↑ Alexander Busch: The Body Shop goes Brazilian. In: Handelsblatt , June 9, 2017.
- ↑ The Body Shop receives prestigious B CORP (TM) certification. Retrieved September 30, 2019 .
- ↑ Archived copy ( Memento of the original from July 28, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. .
- ↑ Great chasm . In: Der Spiegel . No. 36 , 1994 ( online - Sept. 5, 1994 ).
- ^ Richard W. Stevenson: Market Place; Body Shop's Green Image Is Attacked. In: The New York Times , September 2, 1994.
- ^ Terence Turner: The Kayapo, The "Rainforest Harvest," and The Body Shop. In: Yale School of Forestry & Environmental Studies , ( PDF ).
- ↑ Eco-cosmetics: stains on the green vest .
- ↑ BUND: Microplastics, the invisible danger. July 2017, accessed January 8, 2018 .
- ↑ Microplastics - The Dangerous Consequences of Invisible Plastics ( Memento of the original from January 9, 2018 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. In: daserste.de , November 15, 2017, accessed on January 8, 2018.
