Georg Dralle perfume and soap factory
The company Georg Dralle Parfüm- und Feinseifenwerke was founded in Hamburg in 1852 as a factory for perfume , soaps and other cosmetic articles. In the almost 140 years of company history, it achieved world fame. Ultimately, it was sold to the French company L'Oréal in 1991 .
founder
Georg Justus Dralle (born March 31, 1817 in Beverungen , † March 10, 1895 in Hamburg, buried in the Dralle family grave in Hamburg-Ohlsdorf ) was born as the son of the merchant and shipper Justus Conrad Dralle and Maria Anna Antoniette Köring . In Minden he first worked as an employee in a chemical factory. He moved to Hamburg, received the citizenship letter in 1852 and founded the company at the same time. He opened a shop on Steindamm around 1854 to sell his first self-created fragrances and cosmetics. In December of the same year he married Elisabeth Dorothea Richter . The majority of their children and their descendants were later involved in the company.
Timetable
In 1852 the Dralle company was founded on Zollenbrücke and in 1854 a shop was opened on Steindamm. Two years later, the first soaps are made and successfully sold. In 1876, a branch with a manufacturing facility is established in Altona . After almost thirty years of existence, the branch on Steindamm has to be relocated to Ottensen due to customs . In 1886 the sons Emil Heinrich Justus (* October 1, 1853 - November 29, 1928) and Julius Gustav Anton (* October 8, 1854 - January 27, 1930) enter the business. The Dralle company becomes an OHG . In 1888 the company moved to Altona. A year later, the "septic birch water " (later known as birch hair tonic and Birkin) comes on the market. The son Hugo Carl Johann (* April 27, 1865 - March 28, 1924) joins the company as a laboratory technician and his son August Eduard Robert (* April 26, 1857 - February 19, 1909) joins the company as a representative for Dralle. In 1894 the son Eduard Herrmann Reinhard (* January 2, 1870; † March 13, 1940) joins the company as a chemist. Founder Georg Justus Dralle dies in 1895 and his son Emil Heinrich Justus takes the post of managing director. In the same year, the birch sap for the "birch hair tonic" can be harvested in the own birch forest in Bönningstedt for the first time . The construction of a factory in the President-Krahn-Strasse for the production of soap began and was completed two years later. At the turn of the century production in Tetschen for Austria a. Hungary added. The factory building there is expanded in 1908 and the first factory in Sweden is built. After 60 years of existence, the company continues to expand abroad and, among other things, branches are set up in Basel , Warsaw , Bucharest and in Bodenbach for export to Czechoslovakia. In 1913 a factory was built in Hamburg's free port that produced exclusively for export.
- 1916 - Opening of a Dutch branch, first in Amsterdam, then in Schiedam under the management of Mr. Hibbeler
- 1919 - Management of the Dutch subsidiary NV Parfümerieenfabriek "Lotus" in Schiedam, by Georg Reinhard Dralle (born April 15, 1894 - † October 15, 1969) until 1933
- 1920 - Construction of a factory in Schulstrasse for the production of "birch water", and NV Georg Dralle in Garoet on Java
- 1921 - Expansion abroad in Meran and Tønder
- 1922 - Further offices and production facilities in Zagreb , Gdansk and Oslo . Relocation of NV Georg Dralle on Java to Surabaya
- 1924 - Production facility in St. Ludwig is established
Julius Eduard Wilhelm Dralle (born April 19, 1898 - † January 9, 1967) becomes a junior partner in 1925. Four years later, Emil Dralle dies and Julius Dralle becomes branch manager of the subsidiary in Surabaya until 1933.
- 1929 - The management now consists of the following ranking: 1st Julius Gustav Anton, 2nd Eduard, 3rd Georg Reinhard (Emil's son), 4th and 5th Julius and Erwin (Eduard's sons), 6th Hermann Breckwoldt (Son of Elisabeth Dralle)
- 1933 - Management of the NV Parfümerieen Toiletzeepfabriek Georg R. Dralle in Surabaya by Georg Reinhard Dralle until 1940
- 1940 - Eduard dies. Julius and Georg R. Dralle as well as Hermann Breckwoldt are now at the helm
- 1943 - A factory in Altona that was set on fire by the air raid is saved. The business building on President-Krahn-Strasse is bombed to the ground.
- 1949 - Hermann Breckwoldt becomes the first chairman of the Verband Deutscher Seifenfabrikanten e. V.
- 1959 - The managing partner Hermann Breckwoldt is honored by Belgium for his economic merits.
- 1960 - A new four-story office building is built at the Altona train station. The commercial building that was bombed out in 1943 once stood here.
- 1962 - Meanwhile, 26 factories and bottling plants in Europe and overseas produce twisted products again.
- 1965 - For the 75th time, the sap of birch trees for Birkenwasser / Birkin is harvested in the forests of Bönningstedt .
- 1967 - Julius Dralle dies. Hermann Breckwoldt receives the Grand Cross of Merit of the FRG.
- 1969 - Georg Reinhard Dralle dies.
- 1972 - Jörg Breckwoldt joins the company as managing partner.
- 1976 - The three managing directors Frank, Jörg and Rolf Breckwoldt celebrate the move to the new Steilshooper business building in Gründgensstrasse. Now all branches of production are united under one roof.
- 1979 - Jörg Breckwoldt invites you to the "First International Congress" of hair research at the CCH in Hamburg .
- 1981 - The subsidiary Dr. Dralle Japan KK , based in Tokyo and Osaka , is founded.
- 1984 - Dralle takes over the Swiss Ryf Group.
- 1986 - Dralle becomes a supplier for the new Ryf Coiffeur GmbH. There are now Dralle GmbH and Georg Dralle OHG.
- 1988 - Dralle plans to go public. Not only the GmbH, but also the Georg Dralle OHG, which acts as a holding, should be included.
- 1989 - With retroactive effect from July 1, 1988, Georg Dralle Hamburg becomes a stock corporation. The board consists of four great-grandchildren of Georg Dralle, namely Rolf, Jörg and Frank Breckwoldt and Alexander Georg Dralle. The listing on the stock exchange is still pending.
Going public on the stock exchange still seems impossible in 1990 due to the current unfavorable situation. A cooperation with VEB Florena Cosmetics GmbH is agreed to get access to the East German markets.
In 1991 the company was sold to the French cosmetics group L'Oreal. L'Oreal then closes the Hamburg plant at the end of the year.
Products
- 1852 - Perfume - Lilionese
- 1880 - Perfume - Héliotrope, Colibri
- 1886 - Perfume - Lily of the Valley (Lily of the Valley)
- 1887 - Perfume - Eau de Cologne
- 1889 - skin cream - Malattine (made from glycerine and honey jelly)
- 1889 - hair lotion - antiseptic birch water
- 1890 - Perfume - Milagro
- 1894 - Perfume - Pyrola
- 1896 - Perfume - Augusta Victoria Violets
- 1896 - Dental cosmetics - Sapodont (the means for cleaning teeth)
- 1899 - Hair dye - Neril
- 1900 - Perfume - Parum Violettina, Syringa, Narcisse, Narcisse Colibri
- 1908 - Perfume - Dralle's Illusion : lilies of the valley, violets (flower drops) without alcohol
- 1909 - Perfume - Swirl
- 1910 - Perfume - Mami Water
- 1911 - Perfume - Heliotrope, Milagro, Lilac, Narcissus, Lily of the Valley (Lily of the Valley), Wistardia, Milagro, Carnation
- 1911 - Perfume - Dralle's Illusion : Lilac, Rose, Violet, Ylang Ylang (flower drops) without alcohol
- 1919 - Perfume - Mustapha Pacha Camel
- 1920 - Perfume - Ora e Semper, Chypre Dralle, Paeonia, Sphinx, Tula
- 1924 - Perfume - Jasmine, Lilas, Ylang Ylang, Muguet, Violette (Violet), Orchid, Trefle, Reseda, White Violet
- 1924 - Soap - Fine Musk Soap
- 1925 - Lotion - Jasmine
- 1925 - Hair cosmetics - Colibri pomade "Ali Baba"
- 1927 - Dental cosmetics - Menta "Toothpaste" and "Mouthwash"
- 1928 - Perfume - Lilac, Rose, Sunflower (Sunflower), Lilac
- 1930 - Perfume - Florida Poppy
- 1933 - skin cosmetics - "Bronzea" - skin oil
- 1960 - Perfume - Eau de Cologne "Colibri"
- 1963 - Soap - spice soap "according to old recipes"
- 1965 -? - valance
- ? - Perfume - Hawaii, Chunpaflor, Lavender, Bouquet Flora, Eau d'Hambourg, Bouquet der Vierlande
- ? - Cosmetics - Creme du serail, Dentrifice universel, Huile antique ou herbeuse, Pomade orientale, Eß Bouquet
- ? - Dental cosmetics - Eau Cherubin (the remedy for toothache)
- ? - Soap - Twist's balsamic birch soap
- ? -? Borax "Snow White"
- ? - Lotion - Stag - Lotion
- ? - Perfume & Soap - Mia Cara
- ? - Skin cosmetics - Poudre Malattine
literature
- Neues Altona 1919–1929 - Ten Years of Building a Large German City , Volume Two, pp. 286–88 and 687, The Dralle family (with portrait of GJ Dralle and company description)
- Kiek mol - new and tried-and-tested city tours, developed and written down by Hamburger Geschichtswerkstätten (publisher: cultural authority HH) p. 344: 50th anniversary photo of “Dralle” 1876–1926 in front of the factory building in Schulstr. (today Nernstweg)
- Paul Theodor Hoffmann: Neues Altona 1919–1929 - Ten years of building a major German city
- duftwaesserchen.wb4.de - Private webpage about "Perfume" brands and products
- German Patent and Trademark Office - source of trademarks and dates
- trade.mar.cx - another source of brands and dates
- Hamburg Ohlsdorf Cemetery, Dralle family grave, location AC20 / 21 near Chapel 7, (53 ° 37 ′ 35 ″ N, 10 ° 2 ′ 50 ″ E)
- Dralle family grave at Chapel 7 - private homepage, description and some photos of the grave
Individual evidence
- ↑ Dr. Twisted Birkin hair tonic: How birch sap from Bönningstedt became a global success. SHZ.de, accessed on March 1, 2019 (chargeable).
- ↑ a b Elbe Wochenblatt editorial staff: “The fragrance of the noble world” - Dralle has been producing perfume and soap | for 140 years Elbe weekly paper. Retrieved March 1, 2019 (German).
- ↑ Torsten Wulf: Development of East German Enterprises: A case study analysis of privatized industrial companies . Springer-Verlag, 2013, ISBN 978-3-663-07976-7 , pp. 113–116 ( google.de [accessed March 1, 2019]).