Kiehl's
| Kiehl's | |
|---|---|
|
|
| Owner / user | L'Oréal |
| Introductory year | 1851 |
| Products | Cosmetics |
| Markets | Worldwide |
| Website | www.kiehls.de |
Kiehl’s is an American cosmetics brand from New York . Today it has a high proportion of male customers of 30 to 40 percent. Brand sales in 2009 were over $ 200 million.
history
The namesake John Kiehl opened a pharmacy in Manhattan on Third Avenue in the area between Union Square and what is now known as the "East Village" . Kiehl mainly produced homeopathic medicines . In 1921 the pharmacy was bought by an employee, the pharmacist Irving Morse. Morse began developing cosmetic products, specializing in facial care.
His son Aaron Morse took over the business in the 1960s and developed Kiehl's into a global manufacturer. He died in 1995. He was followed by his daughter, Jami Morse Heidegger. It expanded further and in April 2000 sold the company to the French cosmetics group L'Oréal , which now has Kiehl's as one of its numerous brands .
Retail stores
250 mono-label stores are operated under the brand name worldwide . The former John Kiehl pharmacy on the corner of Third Avenue and 13th Street is now used as a flagship store . Continue to exist worldwide points of sale in buying and department stores .
Individual evidence
- ↑ Lynn B. Upshaw: Truth. New Rules for Marketing in an Skeptical World. Amacom, New York 2007, ISBN 978-0-8144-7376-4 , p. 49 ( online )
- ↑ Archived copy ( memento of the original dated August 20, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ World of Kiehl's - Heritage , accessed July 2, 2014
