Lancôme
Lancôme is a cosmetics brand of the French group L'Oréal . It encompasses the three areas of care , make-up and perfume and, according to the company, is number one worldwide in facial care through high-priced products (“selective facial care ”) and make-up. Products of this brand are sold in more than 140 countries.
Company history
The French company Lancôme was founded in 1935 by Armand Petitjean . He derived the company name from the historic Château de Lancosme, which is located south of Paris, near Vendœuvres . For the company logo he chose a stylized rose that still represents the brand today . In the founding year, Petitjean launched five perfumes, which were later followed by several more. The flacons , which are now considered collector's items , were designed by the French artist Georges Delhomme .
In 1936, Lancôme launched its first facial care product, the Nutrix cream . Chemist Pierre Vélon used a previously unknown method to mix natural proteins and waxes in water and oil. The cream enriched with perfume, which is still available today, became a best seller. In 1938, the first rose- scented lipstick collection was launched under the name Rose de France . A number of other perfumes, make-up and care products followed, which were available in 68 countries by 1955. In February 1942 Armand Petitjean founded the in-house École Lancôme to instruct women in style and elegance and thus to become ambassadors for the brand. In 1952 Trésor created a perfume that was to become a fragrance classic, the original fragrance of which was composed by the perfumer Jean Hervelin and the diamond-shaped bottle was again designed by Georges Delhomme.
In 1964, the family business , which Armand Marcel Petitjean, the founder's son, had now taken over, was owned by the French cosmetics group L'Oréal, where it became part of the luxury products division . Lancôme is one of the most successful of the group's 23 brands. In 2010 it made sales of over 1 billion euros on the German market for the first time, making it the market leader in the field of high-priced facial care products.
Products and advertising media
Lancôme produces products in the areas of perfume, care and make-up. The Trésor fragrance is one of the brand's best-known and top-selling perfumes . In 1990 a new interpretation by the perfumer Sophia Grojsman appeared. Other well-known creations are Trésor In Love , Miracle , Hypnôse and La vie est belle (English: life is beautiful). In the skin care sector, the Génifique , Hydra Zen and Nutrix series are among the most important. With Hypnôse , Teint Miracle and In Love , the company was also able to establish itself in the make-up sector.
Lancôme was able to attract actresses such as Kate Winslet , Julia Roberts , Penélope Cruz , Lily Collins , Emma Watson and Janina Uhse for advertising campaigns . The youngest global brand ambassador for Lancôme has been the American actress Amanda Seyfried since October 2019 .
Web links
- Lancôme international website
- German website of Lancôme
- History of the House of Lancôme on the prodimarques page (French)
Individual evidence
- ↑ Cosmetic innovation with class. Nutrix. Article on Elle's website
- ↑ a b Lancôme. ( Memento of the original from July 19, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Article on the Vogue website
- ↑ L'Oréal: Cosmetics, Beauty, Parfum ( Memento of the original from April 5, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
