Trade visitors
As visitors those visitors are a fair or similar exhibitions called and events that they visit for business or professional reasons. Trade fairs are aimed particularly or exclusively at trade visitors, while public fairs tend to address the public instead, even if trade visitors are also represented here.
In order to gain access to the event as a professional visitor, a special accreditation (business) , accreditation (journalism) or at least registration is required, in which a special, mostly professional interests must be proven towards the organizer or the organizer at least has the right to one Subject to review. In return, trade visitors receive benefits from the organizer over the general public , be it in terms of time, space or money.
In order to distinguish other visitors from trade visitors, for example at events aimed at both groups, the term private visitors who visit a trade fair for personal reasons has emerged in the trade fair industry.
Individual evidence
- ↑ a b Lexicon article: What actually is ... a trade visitor? IHK Hannover