Trade fair
.jpg)
A trade fair is an event with a marketing background that is limited in time and is usually repeated annually. In contrast to public fairs , it enables manufacturers or sellers of goods or services to display, explain and sell them. It is thus a sub-form of the sample fair . B2B contacts are also often made .
Trade fairs (as defined by the AUMA Exhibition and Trade Fair Committee ) have a significantly higher proportion (over 50%) of trade visitors than public fairs.
There are trade fairs that are almost exclusively used by trade visitors (such as mechanical engineering fairs or consumer goods fairs, which often only allow trade visitors), and those that also have a significant proportion of private visitors (such as construction fairs). Conversely, public fairs can be aimed almost exclusively at the public (such as boat fairs, regional public fairs) or at the same time have a significant proportion of specialist visitors (e.g. the IFA in Berlin). In addition, there are mixed forms that are aimed at both target groups to the same extent (e.g. FIBO in Essen or photokina in Cologne) as well as trade visitor fairs at which the public is permitted at certain times (e.g. the International furniture fair in Cologne).
The differentiation between trade fairs (primarily aimed at trade visitors) and exhibitions (primarily aimed at private visitors), as described in the trade regulations, has lost its importance in practice today.
Important trade fairs in Germany (divided into locations)
Hanover Fair
CeBIT
The CeBIT (Centrum acronym for office automation, information technology and telecommunications, originally the center of the office and information technology), the world's largest trade fair for information technology and found every spring held since 1986th
Hannover tradefair
The Hanover Fair (HM) is the world's largest and most important industrial fair . It takes place every year. Germany is currently the most important trade fair country with 141 trade fairs. As a pioneering model, the Hannover Messe cooperates with those in Stuttgart (for joint trade fairs in Germany) and in Milan (because of the up-and-coming trade fair markets in Brazil, Russia, India and China). Despite spin-offs such as Light + Building (Frankfurt) and drupa (Düsseldorf), the Hannover Messe is still the largest capital goods fair in the world.
Ligna + - the world's leading trade fair for woodworking and woodworking
The LIGNA ( Latin ligna 'the woods' ) at times also Ligna Plus (Ligna +) is a trade fair for woodworking and woodworking. It takes place in odd years on the premises of the Hanover Fair. The organizer is Deutsche Messe AG, the co-organizer is the Woodworking Machinery Association in VDMA e. V.
EMO Hanover
The Exposition Mondiale de la Machine Outil or EMO for short (German: Machine Tools World Exhibition) is the world's largest trade fair for metalworking. It takes place every two years in the cycle “Hanover - Hanover - Milan”.
IAA Commercial Vehicles
The International Motor Show (IAA) in Frankfurt am Main and Hanover is, along with the Paris Motor Show and the Tokyo Motor Show, one of the largest and most important international automotive trade fairs in the world. There are separate dates for trade visitor and public days. The IAA is organized by the Association of the Automotive Industry .
Agritechnica
The Agritechnica is the world's largest agricultural technology exhibition and is organized by the German Agricultural Society. The first Agritechnica was held in 1985 at the Frankfurt trade fair. It has taken place every two years in November since 1995, alternating with EuroTier at the Hanover Exhibition Center.
messefrankfurt
Ambience
Ambiente is the largest consumer goods fair outside of Asia. The fair takes place annually in February. It consists of the product areas "Living" (decorative items and furnishings), "Giving" (gift items) and "Dining" (household goods and kitchen supplies).
Paperworld
The Paperworld is the leading international trade fair for office, stationery. It has been taking place in Frankfurt am Main since 1990. The fair offers the manufacturers of the above industries the opportunity to present their products. In 2013 the fair had 83,000 visitors.
Beautyworld
The Beauty World Dusseldorf is an annual trade fair for professional cosmetics. The range includes preparative, decorative and apparatus cosmetics, body care, perfumes, permanent make-up, color / style advice, foot care products and devices, nail design, nail care, solariums, solar cosmetics, services, wellness, equipment, accessories and supplies. Around 1,000 exhibitors from these areas show their products, services and innovations. The target group of the fair is exclusively trade visitors. The fair has around 50,000 visitors annually. The German and International Make-up and Nail Championships as well as the awards of the “Golden Mask for Make-up” and the Beauty Award “A Life of Beauty” take place during the fair. Around 50,000 trade visitors from 39 countries and 1,250 exhibitors came to the 2012 trade fair on three days.
Achema
The Achema (exhibition conference for chemical apparatus) is the world's largest trade fair for the process industry for chemical engineering, process engineering and biotechnology with around 170,000 visitors and several thousand international exhibitors. It is organized every three years by the DECHEMA association and the “Dechema exhibition GmbH”.
Automechanika
The Automechanika has approximately 4,600 exhibitors, the world's largest trade fair for the automotive industry. It takes place every two years (even years), alternating with the IAA Cars (International Motor Show). In contrast to the IAA, the Automechanika is a pure trade fair.
book Fair
The Frankfurt Book Fair is an international book fair that takes place annually in October. It was founded in 1949 by the German Book Trade Association. Regional and thematic priorities have been established since 1976; Every year since 1988 it has highlighted the literature and culture of a host country. During the book fair, the Peace Prize of the German Book Trade, the German Youth Literature Prize and many other industry awards are presented.
International plumbing and heating fair
The international sanitary and heating fair (ISH) is a fair for heating, sanitary and air conditioning technology. It takes place every two years. It emerged from an accompanying exhibition at association meetings in 1960 - at that time still under the name "Sanitary and Heating Technology Exhibition" - and developed into the world's leading trade fair for the HVAC industry.
Light and Building
The Light + Building is a German trade fair for light and building technology. Products for lighting, electrical engineering as well as home and building automation are presented. The most important visitor groups include architects, interior designers, designers, planners and engineers as well as craftsmen, trade and industry.
Euromold
The EuroMold , an event organized by DEMAT GmbH, is a trade fair for moldmaking and tooling, design and product development and presented as an international meeting the whole process chain "From Design to Prototyping to Series Production".
Cologne Fair
Anuga
The General Food and Beverage Exhibition, or Anuga for short , is the world's largest trade fair for the food industry and the food industry. It takes place every two years and brings together ten trade fairs for different food categories. Anuga claims to be the central trading place for manufacturers, importers and wholesalers as well as decision-makers in the food industry; it is a trade fair without public days. As the leading international trade fair, Anuga wants to bring together all the important suppliers and buyers for retail, catering and the out-of-home market and offer a representative breadth and depth of the global food industry, divided into ten trade fairs under one roof. This structure is intended to sharpen the profile of each trade fair and at the same time lead to synergies.
Art Cologne
The Art Cologne is the oldest art fair in the world. It takes place annually. It was launched in 1967 on the initiative of the gallery owners Hein Stünke and Rudolf Zwirner as the “Cologne Art Market” in Gürzenich, Cologne. The business model of the art fair combines art exhibition, trading center and forum of art.
Gamescom
In terms of exhibition space and number of visitors, Gamescom in Germany is the world's largest trade fair for interactive entertainment electronics, especially video and computer games. Numerous manufacturers from all over the world are presenting new entertainment software and hardware. The fair consists of a public part for the general public and a closed part for trade visitors such as dealers, journalists and developers, including specialist conferences such as the Game Developers Conference Europe.
Intermot
The Intermot (international motorcycle and scooter fair) is the world's second largest fair after the EICMA in Milan for motorized two-wheelers and has been held every two years since 1998. It was created by splitting off the (larger) motorcycle division from the international bicycle and motorcycle exhibition IFMA in Cologne and was organized by the exhibition in Munich from 1998 to 2004.
Interzum
The interzum (international fair for suppliers of furniture industry) is a fair for the furniture industry. It takes place every two years in May. Over four days, around 1,400 exhibitors from 60 nations show developments, products and technologies in the supplier industry in nine halls.
Child + youth
On the Kind + Jugend every year meets in September, the international trade world of baby and toddler outfitting sector. Over 1,200 exhibitors show the specialist trade, around 75% of which come from abroad, the latest trends, innovations and products for babies and toddlers up to school entry age. It was founded in 1960 as a baby fair.
Photokina
The photokina is the world's most important trade fair for photography (Messe Subtitle: world of imaging) and is considered the leading trade fair for photography and imaging industry. At photokina - with relatively minor fluctuations - around 1,600 suppliers from 50 countries present their products and services on an area of around 200,000 square meters. In 2002 and 2004, the organizer counted around 160,000 trade fair visitors. During the entire duration of the fair, trade visitors and the public will find various lectures and discussions in the congress program.
Messe Düsseldorf
.jpg)
International boat show Düsseldorf (boot Düsseldorf)
The boot Düsseldorf (officially: International Boat Show Düsseldorf) is the world's largest and most important international boat fair and takes place annually in January on the area of Messe Düsseldorf on the banks of the Rhine in Düsseldorf.
Drupa
The drupa (abbreviation of printing and paper) is the world's largest trade fair for the print media. It is considered to be the most important exhibition in the print and print media industry. At drupa, printing and media prepress (systems, devices, accessories), printing machines (devices, accessories), bookbinding / further processing (machines, devices, accessories), paper processing (machines, devices, accessories), materials / consumables and related services will be offered . In addition, there are now numerous special shows and informative events such as the "drupa Innovation parc" and de "cube"; Here, topics of workflow, standards or, more generally, the effects of digitization are presented.
GDS
The GDS - International Shoe Fair is an international shoe fair in Düsseldorf, which is organized by Messe Düsseldorf. The GDS takes place twice a year: in spring and in autumn. As a trade fair, the GDS is aimed at members of the shoe industry, especially buyers from the shoe trade. In particular, women's, men's and children's shoes are on display. In addition, the product list includes special shoes such as B. sports shoes and slippers, but also accessories and shoe accessories. In addition, the GDS also addresses shop window design and shop fitting for shoe shops as well as merchandise management systems for the shoe trade.
K - International trade fair for plastics and rubber
The K is the world's largest trade fair for the plastics and rubber industry. The K has been organized by Messe Düsseldorf since 1952, currently every 3 years. The exhibition range of around 3,000 international exhibitors includes machines and equipment, raw and auxiliary materials as well as semi-finished products, technical parts and reinforced plastic products. The leading trade fair in Düsseldorfer K Messe is complemented by a supporting program with a special show.
ProWein
The ProWein is a leading international exhibition for wine and spirits. The wine fair has been held in March since 1994. In contrast to the competing wine fairs in Bordeaux (Vinexpo) or Verona (Vinitaly), the focus of the fair is on the degustation or tasting. In 2010 the fair had 3395 exhibitors from 51 countries who presented their products to 36,417 visitors.
Exhibition Munich
Analytica
The Analytica , with over 1,100 exhibitors and over 35,000 visitors [1] the International Trade Fair for Laboratory Technology, Analysis and Biotechnology and finds rhythm Two year on the grounds of the fair since 1968 in Munich instead. The focus of the exhibition is on analytics and quality control, biotechnology / life sciences / diagnostics and laboratory technology. Visitors are decision-makers and users from the chemical, pharmaceutical, food, automotive and medical industries as well as from industrial and public research.
CONSTRUCTION
The BAU is material across the world's largest trade fair for architecture, materials and systems, and held every two years in January (both in the odd years) in the New Munich Trade Fair Center. The first event was in 1964. The offer is structured according to building materials, product and subject areas and includes industrial and commercial construction as well as residential construction and interior construction. The target audience of BAU are international planners, architects and project developers as well as builders, building contractors, building material dealers and representatives of the real estate industry.
Bauma
The bauma (International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines, Construction Vehicles and Equipment) is the world's largest trade fair for the construction industry. The trade fair, which can be visited by everyone, takes place every three years and lasts seven days. In addition to manufacturers of classic construction machinery (excavators, cranes, rollers, etc.), suppliers of construction equipment and tools (such as saws, drills, cutters), construction site equipment, formwork, scaffolding, formwork accessories, construction vehicles as well as machines and systems for building materials Industry and mining.
Drinktec
The drinktec is the largest trade fair for the beverage and liquid food industry worldwide. It takes place every four years in September. The first event was in 1951, then under the name "German Brewery Exhibition". Later the trade fair was called Interbrau, then drinktec-interbrau, since 2005 just drinktec. The range of exhibits includes the latest technologies relating to the production, filling, packaging and marketing of all kinds of beverages through to liquid food - raw materials and logistical solutions included. The topics of beverage marketing and packaging design round off the portfolio. The target audience is thus manufacturers, producers and distributors of beverages (alcoholic and non-alcoholic) and liquid food (milk and liquid foods).
Electronica - Trade Fair for the Electronics Industry
The electronica is a trade fair for the electronics industry. There exhibitors present components, systems, applications and services from the industry. The fair is aimed at international manufacturers and service providers in the areas of development, quality control, maintenance and servicing of electronic assemblies, devices and machines. The visitors are mainly electronics and software developers and designers of electronic circuits and products, as well as managers and employees from sales, purchasing and research.
HOGA
The HOGA is a trade fair for the hotel, catering and communal catering, which takes place every two years. The fair is sponsored by the Bavarian Hotel and Restaurant Association and was held for the first time in 1950. The HOGA has a more regional character. Almost all Bavarian organizations in the industry have their own stands at the fair. The main audience is, on the one hand, entrepreneurs and managing directors of small and medium-sized companies in the catering industry who find out about technical and product innovations, and on the other hand service staff, cooks and trainees who explore the possibilities of their professional field.
IFAT
The IFAT (Munich) is the world's leading trade fair for water, sewage, waste and raw materials management and is held every two years. With over 3,000 exhibitors from 59 countries and around 135,000 visitors from all over the world, the trade fair has established itself as the leading event in the environmental technology industry. From 5th to 9th The IFAT took place in Munich for the first time in September 1966. 1400 wastewater experts from 43 countries met for the "Third International Conference on Water Pollution Research". The Abwassertechnische Vereinigung (forerunner organization of today's DWA) organized the congress. ATV President Müller-Neuhaus (Munich University of Applied Sciences) chaired the conference. With 151 exhibitors from 10 countries, this was the hour of birth of IFAT.
In 2010 IFAT switched from a three-year cycle to a two-year cycle.
ISPO - International trade fair for sporting goods and sportswear
The ISPO is the world's largest annual trade show for sporting goods and sports fashion. It covers the following areas, among others: Outdoor, Ski, Board, Running, Fitness, Sportswear, Beachwear, Team Sports, Football, Nordic, Bike, Racket, Triathlon and Kids. ISPO MUNICH is part of the ISPO family, which also includes the ISPO BIKE (formerly Bike Expo), ISPO BEIJING and services such as ISPO JOBS and ISPO CONNECT.
Productronica - Trade Fair for Electronics and Microfabrication
The productronica is a trade fair for electronics production and is held every two years in Munich since 1975 instead. The venue is the Munich Exhibition Center in the Riem district. Productronica is ideally supported by the VDMA (Verband Deutscher Maschinen- und Anlagenbau e.V.) trade association Productronic and is a core element of the electronics trade fair network of Messe München International. Productronica takes place every odd year, alternating annually with electronica, in mid-November and occupies an average of seven halls.
exhibition center Berlin
Green Week
The International Green Week Berlin , usually called Green Week for short, is a trade fair in Berlin at which agricultural products (in the broadest sense) are presented by manufacturers and marketers from all over the world and which is open not only to trade visitors but also to the general public. It is the most important international trade fair for the food industry, agriculture and horticulture and traditionally takes place at the beginning of the year in the exhibition halls under the radio tower. In 2015 it had more than 415,000 visitors
International radio exhibition
The international radio exhibition (IFA) in Berlin is one of the oldest industrial fairs in Germany, which takes place every summer in the exhibition halls under the Berlin radio tower. The IFA was founded as the Great German Radio Exhibition and was held for the first time on December 4, 1924 in the Haus der Funkindustrie on Kaiserdamm in Berlin-Westend. At that time, 268 exhibitors mainly showed tube receivers, detectors and headphones. IFA offers exhibitors the opportunity to present their products and developments from the entertainment and, in some cases, consumer electronics sectors to a wide audience. In the course of its history, numerous world novelties have started their way at the radio exhibition.
international tourism market
The ITB Berlin (abbreviation for Internationale Tourismus-Börse Berlin ) is the world's largest trade fair for the tourism industry. Tour operators, booking systems, destinations, airlines, hotels, car rental companies and other tourism service providers are represented at the fair. The ITB is a trade fair for both trade visitors and end customers. It comprises an exhibition part in the exhibition halls and a specialist program with congresses, lectures and press events. In addition to the geographical breakdown, the current market segments are also reflected in the hall layout: One hall is reserved for current trends and events (e.g. youth travel, ecotourism, experience adventure, economy accommodation and holidays for everyone). Training and Employment in Tourism, Travel Technology, eTravel World, Mobile Travel Services, Gay & Lesbian Travel, Forum Wellness, cultural tourism, cruises and the world of books will also be presented.
Nuremberg fair
Spielwarenmesse - largest toy fair in the world
The Spielwarenmesse International Toy Fair Nuremberg (Nuremberg Toy Fair) is the largest toy fair in the world. It is only accessible to trade visitors from the toy industry, press representatives and invited guests. The current Bavarian Prime Minister, who is also the patron, opens the six-day trade fair at the beginning of February each year. Around 2,700 exhibitors from around 60 countries present their innovations at the fair. In 2014, around 76,000 specialist dealers and buyers visited the fair, 56 percent of them from abroad. The organizer of the Spielwarenmesse is "Spielwarenmesse eG", based in Nuremberg.
BioFach
The BIOFACH for over a decade, the world's largest trade show and international trade fair for organic consumer. It takes place every February at the Nuremberg Exhibition Center . BIOFACH is organized by the Nuremberg Exhibition Center. It is organized under the patronage of IFOAM (world umbrella organization of organic farming associations). Since 2007, the natural cosmetics sector has been brought together in the independent Vivaness trade fair. BIOFACH was founded in 1990 by the trade fair organizers Hubert Rottner and Hagen Sunder. In 2001, the Nuremberg Exhibition Center acquired the rights to the trade fair. Only trade visitors are admitted.
Interzoo
The Interzoo is the world's largest trade fair for pet supplies. The fair is organized every two years in May by the Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH (WZF), a subsidiary of the Central Association of Zoological Companies in the Nuremberg Exhibition Center. The ideal sponsor is the Zentralverband Zoologischer Fachbetriebe e. V. (ZZF). NürnbergMesse has been responsible for organizing and running the trade fair since the 20th Interzoo in 1988.
Leipzig Fair
Auto Mobil International
The Auto Mobil International (AMI) is a hosted by the Leipzig Fair since 1996 automotive fair, which is open to non-trade visitors. In addition to the IAA in Frankfurt / Main, which takes place every two years, it is the second largest German auto show. Many innovations in the automotive sector will be presented, including over 100 world, European and German premieres.
In 2010 the AMI opened its doors from April 10th to 18th, 2010. Since 2010, the previously annual exhibition has only taken place every two years. In 2012 the AMI took place from June 2 to 10, 2012.
AMITEC, a trade fair for vehicle parts, workshops and service, takes place parallel to AMI.
Leipzig Book Fair - Germany's second largest book fair
The Leipzig Book Fair is now the second largest in Germany after the Frankfurt Book Fair and, alongside the Auto Mobil International auto fair and the universal sample fair, which existed until after reunification, the best-known fair in Leipzig . It takes place every year in mid-March on the grounds of the Leipziger Messe. As the first major industry get-together of the year, it is an important source of inspiration for the book market with the presentation of the spring's new releases. The book fair is first and foremost a “public fair that focuses on the encounter between author and visitor”.
See also
Web links
- Messen.de: List of all trade fair locations in Germany. Retrieved July 10, 2019 .