Anuga

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The General Food and Beverage Exhibition , or Anuga for short , is the world's largest trade fair for the food industry and the food industry . It takes place every two years in Cologne and brings together ten trade fairs for different food categories. The organizer is Koelnmesse .

concept

Anuga claims to be the central trading place for manufacturers, importers and wholesalers as well as decision-makers in the food industry; it is a trade fair without public days.

As the leading international trade fair, Anuga wants to bring together all the important suppliers and buyers for retail, catering and the out-of-home market as well as online trade and offer a representative breadth and depth of the global food industry, divided into ten trade fairs under one roof. This structure is intended to sharpen the profile of each trade fair and at the same time lead to synergies.

The ten trade fairs are:

history

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The beginnings 1919–1929

The first Anuga took place in Stuttgart in 1919 in conjunction with the 12th Association Day of the Reich Association of German Delicatessen Merchants. It was a model show on a small scale, in which around 200 exclusively German companies took part, and it was so successful that the Reich Association decided to combine an Anuga with every association day in future.

The "General Food and Beverage Exhibition" was conceived as an annual traveling exhibition and took place in Munich in 1920 , in Hanover in 1921 , in Berlin in 1922 and in Magdeburg in 1923 .

At the first Anuga in Cologne from August 17 to 24, 1924, 360 exhibitors took part in a gross area of ​​around 10,000 square meters. With around 40,000 visitors, this Anuga was the best between the two world wars . Even then, there were eight focus areas: food and luxury foods, cooking and baking equipment, machines for food production, packaging and packaging machines, shop fittings, conveyor technology , chemical and cosmetic preparations and promotional items . The success was based on the one hand on the professional orientation of the fair, on the other hand it was due to the political situation. In 1924 the Rhineland was economically separated from the rest of the Reich . The Anuga became a national demonstration against the British occupation. As stated in the festschrift, the exhibition was a “good German deed”.

After the Second World War - from 1951

In 1951, the Anuga was held in Cologne for the first time after the Second World War from October 6th to 14th, 1951 , according to the decision of the Main Association of German Food Retailers, today's German Retail Association . The AUMA exhibition and trade fair committee recognized Anuga as the central exhibition for the entire food industry as being of national importance.

Over 1200 exhibitors from 34 countries occupied the hall area of ​​52,000 square meters. The Federal Ministry of Food, Agriculture and Forestry had made special allotments of around 2 million US dollars available for foreign exhibitors . Around 250,000 visitors from Germany and abroad were counted. The successful course of the trade fair meant that the general assembly of the Main Association of German Food Retailers decided to continue holding Anuga every two years in Cologne. The president of the main association, Adolph C. Nickelsen, said at the time: “When we moved Anuga to Cologne in 1951, it was a. The decisive factor behind this choice of location was the idea of ​​giving one of the worst cities hit by the war new strength for its reconstruction through the immense life that every exhibition brings with it. "

In 1953, more foreign than German exhibitors took part in Anuga. The number of visitors rose to around 262,000. Halls 1 to 3 were reserved for German exhibitors from the food and luxury goods sector. Shop fittings were shown on the upper floor, technical systems and mechanical equipment on the ground floors of Halls 4 and 5, as well as a sample shop for butchers and the dairy trade. The center of attraction was the “Glass Kitchen” of the German fish industry, which the press described as “the highlight of West German exhibition buildings”. Hall 7 was reserved for foreign countries. Federal Minister of Economics Ludwig Erhard spoke out in favor of keeping the exhibition in Cologne.

In 1955, Anuga met the demand for more exhibition space with an additional 20,000 square meters. The large group show “Germany offers” received a lot of attention. The extremely lively development of Anuga prompted the general assembly of the General Association of German Food Retailers to pass the unanimous resolution that "in principle, until reunification with the eastern zone, Anuga should take place every two years in Cologne". Anuga is the all-encompassing exhibition of the food industry. The most prominent guest was Federal Chancellor Konrad Adenauer , whose verdict consisted of just a few words: “This show is impressive; You can be proud of it. "

In 1957 Anuga was able to increase the number of exhibitors and visitors - despite competition from southern Germany from the 1st International Colonial Goods and Delicatessen Exhibition IKOFA in Munich in 1956. The special show “Packing and Packaging” reached a new high with 140 exhibitors. “The modern shop” with the shop fitting day and around 150 exhibitors was the trend topic of the time. For the first time, a good 1000 trade fair guests stayed overnight in seven hotel ships, which anchored on the banks of the Rhine at the level of the exhibition grounds, to relieve the Cologne hotel industry.

In 1959, the special shows “Packing and Packaging” and “The Modern Shop” were supplemented by another: “Advertising and Decoration”. The German Butchers' Association took part for the first time. The support group of the reform economy, today FNL, organized a teaching and information show. In the newly built hall 14, the group “Frozen and frozen foods” exhibited for the first time in the special show “Frozen chain”. The presentation was supplemented by an exhibition of specialty deep-freeze vehicles in the outdoor area. What was new was that buying days were set up for trading on the first three days.

In 1961, Anuga's range of trade fairs expanded further. The confectionery industry, which has been there from the start and has been represented since 1957 with its exhibition “Die Süße Straße”, was one of the largest industry groups with over 250 exhibitors. "The modern trading office" introduced the trade visitors to advanced office and organizational equipment. The number of trade visitor days has been increased to four.

In 1963, the dairy industry presented itself as a new focus at Anuga with 84 exhibitors. The "Salon international de l'alimentation" took place in Paris for the first time in 1964, and this trade fair has since taken place in the even, Anuga-free years.

In 1965 the topics “Selling groceries in a modern way - securing livelihood for tomorrow” and “Sales-active shop design: light, color, material” were the focus of Anuga. The exhibitors from the packaging industry drew attention to themselves under the title “10 years of packaging at Anuga”. The German machine industry had a joint stand for the first time. With now five buyer's days, the trade fair's professional character has been further strengthened.

In 1969 Anuga celebrated its 50th birthday. The modest sample show of 1919 had developed into the industry's world fair. For the first time, non-food was presented, limited to a selection of around 50 exhibitors. By expanding Halls 1 to 3, the confectionery industry was able to present its range of products on the upper floor of Halls 1 and 2. The duration of the Anuga was shortened to seven days.

The out-of-home catering sector had already been integrated into Anuga in 1967 and fast food companies also wanted to present themselves at the fair. However, the organizers did not consider it sensible to further enlarge the scope of Anuga, but instead spoke in favor of an independent trade fair event: Eurosnack, which was spun off from Anuga's range in 1970. With the International Confectionery Fair (ISM), this industry is now holding its own annual order date in Cologne.

In 1971 the commercial state trade show for the hotel and restaurant industry in North Rhine-Westphalia, now DEHOGA , was integrated into Anuga, and large kitchens were presented as an extended trade fair. For the first time, the Central Marketing Society of the German Agricultural Industry (CMA) took part in a domestic trade fair. Since 1971 the title of Anuga has been officially: "General food and luxury food exhibition with Inter-Non-Food, technical center for the food industry and specialist exhibition for the catering trade."

In 1973, the focus was on the special show on "Community catering and eating out" with a model canteen and "The exemplary hotel room". The "Gastronomy Day" was held in the hospitality information center. The fair was shortened to six days, it remained a public day.

Reorganization in 1975

In 1975 the last step to a pure trade fair took place. Anuga presented itself in a new order with three main areas and the state shows.

In the run-up to Anuga 1975, a “small commission” was set up to discuss the new concept with representatives of the trade fair company. The following results were recorded in the minutes of the meeting of July 3, 1974: Anuga was supposed to expand its position as a central specialist event for the food industry by integrating all areas of consumption. The technical character should be strengthened; the areas of beverages, delicatessen , meat products and imports should be presented as closed as possible. Frozen foods , confectionery and dairy products already formed their own sectors. Barbecue, snack and communal catering should be added to the out-of-home catering area. The last public day was canceled and Anuga had become a pure trade fair. Since then, only trade visitors have been admitted to the Anuga world market for nutrition.

The independence of each department should be expressed through its own graphic symbol, the use of specific advertising media and supporting events for the respective target group. The new Anuga logo - a small a spanning the globe - was intended to highlight the overall context of all areas.

Anuga 1979: Exhibition stand of the People's Republic of China

In 1977 Anuga was bigger than ever before due to the further expansion of the exhibition center. The North Rhine-Westphalia butchers' guild participated for the first time. The state shows occupied halls 1 to 5; the imports hall 6, the non-food sector hall 8, the frozen food hall 10.2, the “sweet center” and the “milky way” hall 12.2, the beverage market hall 13. Systema exhibited in hall 14 and the technical area in hall 15. The "Fachschau des Gaststättenverband Nordrhein-Westfalen" had broken away from Anuga and presented itself at the Gast in Düsseldorf .

In 1983 the Federal Association of Wood and Plastic Processing Crafts and the European Association of Associations of Health Food Manufacturers took part in Anuga for the first time. The special show “Gastrovision” was another popular offer.

In 1985, the non-food department was discontinued in order to further strengthen the specialist character of Anuga. Direct sales of goods and samples were also banned. In 1987, with the introduction of a three-day ticket, the passing on of season tickets to unauthorized visitors was to be prevented.

In 1991 Koelnmesse relocated the Anuga “Milky Way” segment to an exhibition area that was 40 percent larger. for the 422 providers from 25 countries. This was also a reaction to the Nowea in Düsseldorf, which in 1990 held Intermopro, the first special trade fair for milk and dairy products.

New systematization 1993/1995

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In 1993, the size of Anuga and the increasing specialization of buyers made it necessary to further systematize the Consuma, Gastroma (until 1979 Systema) and Technica product ranges. An industry-oriented presentation in the respective specialist segment was recommended to the exhibitors at the state shows. The beverages division was restructured, the hotel equipment division was discontinued and entry vouchers were abolished. A new course guidance should contribute to further transparency. At the time, trade fair managing director Dieter Ebert said: “What good is it to the Nestlé company if Ms. Schmitz from Cologne-Nippes shows up with her coffee party! What does the exporter of Parma ham benefit from when Mr. Schmitz and his cone brothers besiege him? ”As a result of this measure, the number of visitors fell by 40,000 compared to 1989, but the quality of the trade visitors was better than ever before.

In 1995, the technical area was spun off from Anuga and, from 1996, brought into a new, independent trade fair, Anuga FoodTec . Anuga changed its title to Anuga Cologne - World Food Market; the previous subtitle was omitted.

The larger exhibition space gained in this way allowed Anuga to further refine the offer structure with the following sections:

  • Meat, sausage, game, poultry
  • Milk and dairy products
  • Frozen food and ice cream products
  • Beverages in five ranges
  • General foods and raw materials
  • Delicatessen and health food, canned food and spices
  • Bread and baked goods, spreads, luxury foods
  • Fresh fruit, vegetables and fruits
  • Fish, crustaceans and shellfish

In 2001, 165,000 buyers from 147 countries visited Anuga. 6205 companies from 95 countries presented themselves, 75 percent of the exhibitors came from abroad, 195 from the USA alone. The arrangement of the "temperature-controlled" areas of frozen food, meat and poultry as well as milk and dairy products in the neighboring halls was impressive. The "Anuga special" with regional specialties as well as "Vending" established themselves as an independent area.

Ten trade fairs under one roof

In 2003, the Anuga concept “10 trade fairs under one roof” was implemented in the new exhibition center for the first time.

In 2005, the number of exhibitors increased by five percent compared to the previous event. 6607 suppliers from 95 countries, 83 percent of them from abroad, as well as around 163,000 trade visitors from 175 countries were at Anuga.

In 2009 around 153,500 trade visitors came from over 180 countries, 61 percent of them from abroad. The number of exhibitors with 6522 suppliers from 97 countries remained unchanged. Trend topics were convenience, well food and “free-from” products, as well as “halal food”. The industry also made a name for itself with the topics of corporate social responsibility and sustainability .

In 2011, 6,743 exhibitors from 97 countries and 154,516 trade visitors from 185 countries were at Anuga from October 8th to 12th. The final of the Chef of the Year competition has been held at the trade fair every two years since 2011. The finalists will be determined through preliminary decisions that will be held in changing cities in German-speaking countries.

At the 32nd Anuga in 2013, 6,627 exhibitors presented their products and applications on 152,000 square meters of net exhibition space. 154,642 visitors came over the five days of the fair, 101,809 of them from abroad.

The 33rd Anuga took place from October 10th to 14th, 2015 and set new records. 7,063 exhibitors from 108 countries (foreign share 89%) presented their innovations to around 160,000 trade visitors from 192 countries (foreign share 68%) on 284,000 square meters of gross exhibition space.

The 34th Anuga from October 7th to 11th 2017 set a new record with more than 7,400 exhibiting companies from 107 countries, around 165,000 trade visitors from 198 countries took advantage of this offer.

literature

  • Press department of the Cologne Exhibition and Exhibition Company (ed.): The Cologne trade fairs and exhibitions in statistics from 1924 to 1954. Cologne 1954, pp. 19–32.
  • Gertrud Wegener (edit.), Historical Archive of the City of Cologne (ed.): 50 Years of the Cologne Trade Fair 1924–1974. Catalog for the exhibition of the same name. Cologne 1974, DNB 760551316 , p. 7.
  • RWWA Cologne: Sig. XIVe 5821, 50 years of Anuga. Cologne trade fairs and exhibitions in statistics. OCLC 255105722 .
  • Marcus Schüller: Reconstruction and rise of the Cologne fair: 1946–1956. Stuttgart 1999, ISBN 3-515-07402-3 , p. 58 ff. (Economic success and political predicament of the Cologne trade fair), p. 231 ff.
  • Fair and Exhibition Society (ed.): The technical word: Anuga. Lectures on the special shows “The Modern Shop” and “Packing and Packaging” at Anuga. OCLC 74486726 , Cologne 1961.
  • Horst Matzerath : collapse or reorganization? Rhenish-Westphalian cities after the two world wars. In: GiK. 15/1984, pp. 104-134.
  • Werner Delfmann (Ed.): Cologne Compendium of the Exhibition Industry: The Management of Exhibition Companies. Kölner Wissenschaftsverlag, Cologne 2005, ISBN 3-937404-20-1 , p. 397 ff.

Web links

Commons : Anuga  - collection of images, videos and audio files

Individual evidence

  1. ^ Die Welt , December 4, 1991.
  2. ↑ http://www.kochdesjahres.de/
  3. ↑ AUMA Exhibition and Trade Fair Committee: Trade fair database , accessed on April 23, 2019.
  4. ↑ Trade fair in Cologne - Anuga 2015 scored twice: more exhibitors, more visitors . Messen.de, October 16, 2015