ProWein

French pavilion at ProWein 2008

The ProWein is a leading international trade fair on the subject of wine and spirits . The wine fair has been held in Düsseldorf every March since 1994 . The trade fair organizer is Messe Düsseldorf GmbH , which with ProWein is pursuing the concept of providing an international overview of wines.

In 2018 ProWein took place from March 18th to 20th. Since 2015, Messe Düsseldorf has initiated offshoots with ProWine China in Shanghai and ProWine Asia in Singapore / Hong Kong in order to better reach the Asian market. ProWine Asia took place in Singapore from April 24 to 27, 2018.

In contrast to the competing wine fairs in Bordeaux ( Vinexpo ) or Verona ( Vinitaly ), the focus of the fair is on the degustation or tasting . In 2010 the fair had 3395 exhibitors from 51 countries who presented their products to 36,417 visitors. Just six years later, the number of exhibitors has almost doubled to 6,200 from 59 countries. The visitors came from 126 countries around the globe. The largest exhibitor nations are Italy (1,500), France (1,300) and Germany (1,000).

• The top 10 countries of origin for trade visitors (after Germany): Netherlands, France, Austria, Spain, Italy, Great Britain, Denmark, Poland, Sweden.
• The trade visitors mainly come from the retail (2007: 52 percent) and gastronomy / hotel industries (2007: 14 percent).
• The ProWein is the fair of the decision makers: 83 percent of the visitors are involved in purchasing decisions.
• The ProWein 2013 was held from March 24 to 26, 2013. At this fair, the number of visitors rose to over 44,000 compared to the previous year (40,667), and the number of exhibitors to 4,387.
• The ProWein 2014 was held from March 23 to 25, 2014. The number of visitors rose by 7 percent to around 48,000, the number of exhibitors to 4830. The exhibitors came from 47 countries. The number of visitors from the People's Republic of China and Hong Kong doubled. 70 percent of the visitors held management positions.
• The ProWein 2015 was held from March 15 to 17, 2015. The number of visitors was 52,000 trade visitors from 123 countries, 13 countries more than in the previous year. The professionals are interested in champagne (20 percent), sparkling wine and sparkling wines (19 percent) and spirits (21 percent). The demand for German wine rose to 59 percent of the visitors.
• The ProWein 2016 was held from 13 to 15 March 2016th The number of visitors rose by 6 percent to around 55,000, the number of exhibitors to 6200. The exhibitors came from 59 countries. More than half of the visitors now come from abroad. 420 exhibitors from 30 countries show their range of spirits.
• The ProWein 2017 was held from 19 to 21 March 2017th 58,502 visitors and 6,615 exhibitors from 60 countries came to the event

According to a vote among readers of the Harpers Wine & Spirit Trade Review , ProWein is the most important international wine fair. James Wells from the Australian specialist medium The Shout and James Wilmore from the British specialist medium just-drinks share this view .

Individual evidence

1. ↑ Anand Virmani: Michael Degen of Messe Düsseldorf talks about ProWein and what keeps it relevant to the wine trade ( Memento of the original from March 23, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Interview of March 23, 2014 in the harpers.co.uk portal , accessed on March 23, 2014 
2. ↑ www.prowineasia.com , accessed on September 11, 2017
3. ↑ About business with wine, women and song . Article from March 17, 2016 in the online magazine Grand Tourisme - Worldwide , accessed on March 1, 2017
4. ↑ Elinor Zuke: Record numbers from around the world visited ProWein 2013 ( Memento of the original from March 30, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Article of March 27, 2013 on harpers.co.uk portal , accessed March 29, 2013 
5. ↑ Gemma McKenna: ProWein visitors up 7% to 48,000 . Article dated March 26, 2014 on harpers.co.uk , accessed March 27, 2014
6. ↑ ProWein2015: Success all along the line ( Memento of the original from March 2, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . published on www.prowein.de , accessed on March 1, 2017 
7. ↑ About business with wine, women and song . Article from March 17, 2016 in the online magazine Grand Tourisme - Worldwide , accessed on March 1, 2017
8. ^ Structural data from ProWein 2017 . Organizer's website Final press release , accessed on August 17, 2017
9. ↑ Is Prowein now the most important international wine trade fair?  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , Website on harpers.co.uk , accessed March 29, 2013  
10. ↑ James Wells: ProWein 2013 attracts record attendance ( memento of the original from March 30, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Article of March 28, 2013 in the theshout.com.au portal , accessed on March 29, 2013 
11. ↑ James Wilmore: Comment - ProWein Tips the Balance , article from March 28, 2013 in the portal just-drinks.com , accessed on March 29, 2013

Web links

Commons : ProWein  - collection of images, videos and audio files

• ProWein homepage
• Reporting on ProWein 2007, 2008, 2009 and 2010
• FKM-checked key figures