Nuremberg Toy Fair

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Logo until 2013
Nuremberg Toy Fair 2016 - East Entrance
Carnival articles
Playful stand structures

The toy fair is the world's largest trade fair for the toy industry . It takes place annually in Nuremberg and is only accessible to trade visitors from the toy industry, press representatives and invited guests. The current Bavarian Prime Minister , who is also the patron, opens the six-day trade fair at the beginning of February each year. Around 2,800 exhibitors from more than 60 countries present their innovations at the fair. In 2014, around 76,000 specialist dealers and buyers visited the fair, 56 percent of them from abroad. The organizer of the Spielwarenmesse is "Spielwarenmesse eG", based in Nuremberg.

history

Before the Second World War, the Leipziger Messe was the most important meeting place for the toy industry. The division of Germany made this location unattractive. In 1949, Carl Ehmann ( Märklin ), Arno Drottboom ( Association of German Toy Dealers ), Hans Mangold (Gama) and Ernst Th. Horn (Toy Industry Working Group) decided to establish a German trade fair for toys. Because of its tradition as a toy city, Nuremberg was chosen as the location for the new trade fair.

The first German toy fair took place from March 12 to 18, 1950, with 351 exhibitors and 4,321 specialist buyers taking part. The exhibition grounds with an area of ​​3,000 m² extended to the Wieselerhaus, the Maxfeld parish hall, the trade museum, the Maxfeld Red Cross building and two tent halls. Due to the great success, 46 toy manufacturers founded a registered cooperative on July 11, 1950 to organize the fair. Since then, the fair has been held annually.

In 1951 the toy fair changed its logo . In 1950, based on the towers of the Nuremberg city wall, a single tower was used. The new logo shows a tower on a rocking horse. This symbol is used in variations to this day. In 1958 the range was expanded to include international exhibitors. In the course of this, the name of the fair was changed. It was now called the International Toy Fair in Nuremberg . In 1973 the toy fair moved into the newly built Nuremberg exhibition center . This increased the exhibition area from 35,000 to 52,000 m². In 1997 the name of the fair was changed to Spielwarenmesse International Toy Fair Nuremberg .

In 2009 the toy fair celebrated its 60th anniversary. 44 exhibitors were represented with a stand for the sixtieth time. The exhibition area now covers 160,000 m².

The term Spielwarenmesse has been a protected brand in Germany since 2013 . The fair was also renamed from Spielwarenmesse International Toy Fair Nuremberg to Spielwarenmesse .

Issues of the exhibitors

Every year around a million products are presented at the Spielwarenmesse, including around 70,000 new products. The fair is divided into a total of ten product groups. These are (as of: Spielwarenmesse 2018):

Trade fair innovations

Since 2004, trade fair innovations have been recognized as "ToyInnovations" at the Spielwarenmesse. The award-winning products stand out from other innovations due to their degree of innovation, product concept and their creativity and game idea. A jury made up of industry representatives will determine the winners in eight categories (as of: Spielwarenmesse 2010):

  • Trend + lifestyle
  • Emotion + experience
  • Creativity + design
  • Electronics + technology
  • Knowledge + learning
  • Fun + sport
  • Game + action
  • Ecology + environmental awareness

Spielwarenmesse eG

Spielwarenmesse eG is the organizer of the Spielwarenmesse . It was founded on July 11, 1950 under the name Deutsche Spielwaren-Fachmesse eGmbH by a total of 46 companies. In 1958 the company was renamed Spielwarenmesse eGmbH , and in 1973 it was finally registered as a cooperative . The executive board, the supervisory board and the general assembly act as organs.

In 2010 Spielwarenmesse eG founded a wholly-owned subsidiary, Spielwarenmesse (Shanghai) Co., Ltd. This is to take care of the Chinese exhibitors at the toy fair in the future.

On January 1st, 2013 the Toy Fair Middle East Fuarcılık Ltd. Şti. founded. The wholly owned subsidiary, based in Istanbul, hosts the annual Kids Turkey.

Since April 1st, 2016 the Spielwarenmesse India Pvt. Ltd. Spielwarenmesse eG is a wholly-owned subsidiary on the Indian market. She is responsible for the organization and implementation of Kids India, which has been taking place in Mumbai every year since 2012.

Events

29.1. until 2.2.2020

27.1. until January 31, 2021

literature

  • Spielwarenmesse Nürnberg eG (publisher): 50 years of the Nuremberg Toy Fair. Story of a success. Franconian Day, Bamberg 1998, ISBN 3-922926-40-1 .

Web links

Commons : Nuremberg Toy Fair  - Collection of images, videos and audio files

swell

  1. ↑ 2017 exhibitor brochure (PDF; 1.6MB) Spielwarenmesse eG, archived from the original on June 30, 2016 ; accessed on September 18, 2017 .
  2. ↑ nordbayern.de: Spielwarenmesse ends with a large increase in visitors. February 3, 2014, accessed May 17, 2014 .
  3. ↑ Spielwarenmesse Nürnberg eG (publisher): 50 years of the Nuremberg Toy Fair. Story of a success. Franconian Day, Bamberg 1998, p. 10
  4. ↑ Spielwarenmesse Nürnberg eG (publisher): 50 years of the Nuremberg Toy Fair. Story of a success. Franconian Day, Bamberg 1998, p. 40
  5. ↑ a b Spielwarenmesse Nürnberg eG (publisher): 50 years of the Nuremberg Toy Fair. Story of a success. Franconian Day, Bamberg 1998, p. 12
  6. ↑ Article from NN-online from December 20, 2008  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Dead Link / www.nn-online.de  
  7. ↑ a b c History of the Nuremberg Toy Fair ( Memento of the original from February 10, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.spielwarenmesse-eg.de
  8. ↑ Report on the International Toy Fair Nuremberg 2009  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF; 335 kB)@1@ 2Template: Dead Link / www.spielwarenmesse.de  
  9. ↑ The Toy Fair at a glance
  10. ↑ Spielwarenmesse eG: Spielwarenmesse eG: The company history. (No longer available online.) In: www.spielwarenmesse-eg.de. Archived from the original on June 9, 2016 ; Retrieved June 9, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.spielwarenmesse-eg.de
  11. ↑ Products & halls
  12. ↑ ToyInnovation website
  13. ↑ ToyNews Online for the founding of the Shanghai Toy Fair ( Memento of the original from June 26, 2010 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.toynews-online.biz

Coordinates: 49 ° 25 ′ 2.6 ″  N , 11 ° 7 ′ 3.8 ″  E