Vedes
| VEDES AG
|
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|---|---|
 |
|
| legal form | Corporation |
| founding | March 6, 1904 |
| Seat | Nuremberg , Germany |
| management |
|
| Number of employees | 450 |
| sales | 508 million euros in Europe (2008), 437 million euros in Germany (2008) |
| Branch | Commercial intermediation and wholesale (toys) |
| Website | www.vedes.com |
The Vedes AG , own notation: VEDES AG , is a specialized trade organization for toys and leisure. The purchasing cooperative was as 1904 Ve cleaning De utscher S pielwarenhändler in Leipzig founded.
The group now includes around 1000 retailers in Germany, Austria , Italy , the Netherlands , Luxembourg , Hungary and Switzerland . The head office of the association is in Nuremberg .
history
The Association of German Toy Dealers was formed on March 6, 1904 by Georg Langelittig and 13 other founding members in Leipzig as a purchasing cooperative. In 1911 the headquarters of the purchasing cooperative was relocated to Berlin. In 1920 the company name "Vedes" and the first logo , the "Christmas tree with 3 candles" were created. From 1925, Vedes also sold its products via catalog sales. In 1929 the Vedes house was inaugurated as the new headquarters in Moltkestrasse in Nuremberg. But in 1943 they had to move to a building in Blumenstrasse because of war damage. When this alternative quarter was also destroyed in 1945, the headquarters moved to Frommannstrasse.
In 1948 the then 211 members split up: 134 remained in the western zone , 62 in the eastern zone and 15 in other European countries. In 1950, Vedes was an essential co-founder of the Nuremberg Toy Fair . In 1964, the new Vedes House in Nuremberg with a thousand square meters of exhibition space was inaugurated on Altenbergerstrasse (today's Sigmundstrasse). In 1965 the new logo "Vedes-Schiff" was created and replaced the Christmas tree. In addition, the term “Vedes specialist shop for games + leisure” was installed and used. After advertising was placed in magazines and on television from 1967 , 311 members founded the "Toy Ring" in 1969. In 1973 the "SF Spiel + Freizeit Handelsbetriebe GmbH" was formed, which was given the task of securing sales areas and maintaining Vedes specialist shops. In 1974, with “Vedes AG” in St. Gallen in Switzerland and “Vedes Spiel + Freizeit Handels Ges. MbH” in Vienna in Austria, the first foreign subsidiaries were founded for the member companies located there. This was followed in 1977 by the establishment of "Vedes-Benelux BV" for members in the Netherlands and Belgium . In 1986 another new Vedes logo was introduced with the “Vedes cube” as a symbol for play + leisure, which was replaced in 2001 by the logo still used today, the Vedes ball. In 2004 the Vedes Group celebrated two anniversaries with “100 Years of Vedes” and “35 Years of Toy Ring”. The headquarters and logistics moved within Nuremberg to the former Grundig area, on which Europe's largest model hall for games and leisure was built.
The Vedes Group and the company Duo Schreib & spiel have been cooperating since 2008 to strengthen and position the specialist trade .
On January 1, 2014, Vedes took over the operational wholesale business of Hoffmann Spielwaren. In January 2015, the closure of the warehouse in Nuremberg was announced. The logistics are now in the Westphalian Lotte , the former headquarters of the Hoffmann company. The closure in Nuremberg lost up to a hundred jobs.
Web links
- Vedes website .
- Internet presence of the Vedes group
- Short profile at erstzu-wem.de
Individual evidence
- ↑ The game is still being played. IHK Nürnberg , accessed on July 16, 2019.
- ↑ Spielwarenverbund plans massive job cuts . ( Memento from February 1, 2015 in the Internet Archive ) br.de