duo write & play
| Duo write & play | |
|---|---|
| legal form | GmbH & Co. KG |
| founding | October 7, 1991 |
| Seat | Berlin , Germany |
| management |
|
| sales | EUR 337.5 million (2018) |
| Branch | Trade association for stationery and toys |
| Website | www.duo.de |
duo Schreib & spiel is a specialist trade association for medium-sized stationery and toy retailers based in Berlin. In addition to central regulation , duo Schreib & spiel also offers marketing concepts, services and its own online marketplace for the targeted promotion of medium-sized writing and toy stores. In the area of marketing, the association offers its affiliates various print advertising, TV advertising, posters for the POS and social media marketing.
Four business areas are united under the umbrella brand duo Schreib & spiel: duo School & Office, duo Creative & Hobby, duo Spiel & Freizeit and duo Life & Style.
History and Development
The specialist trade association duo Schreib & spiel was founded on October 7, 1991 in Berlin . From 15 stores, the then own specialized trade cooperation in the Uniting Germany founded, have more than 500 partners in Germany, until now Austria and Italy developed.
Until the summer of 2010, duo Schreib & spiel was based at Alboinplatz in Berlin-Tempelhof . Then duo Schreib & spiel moved to Wilhelm-Kabus-Straße at the long-distance train station Berlin Südkreuz in the Berlin-Schöneberg district .
In 2008, the specialist trade associations duo Schreib & spiel and VEDES launched the social campaign “You are child-friendly”. The aim of these actions was and is to strengthen the children within society, to promote their development and to give them a voice and an open ear.
Centrally regulated sales increased by 5.5% to EUR 337.5 million in 2018. Duo Schreib & spiel recorded consistently positive development in the 2014 financial year.
At the Spielwarenmesse 2015, duo Schreib & spiel presented a new service concept with 3D printers. In addition, an image campaign with popular figures and brand ambassadors Tom and Jette starts.
In 2001, 2005, 2011 and 2014 the company won the “markt intern” performance comparison of the toy cooperatives. In 2003 duo Schreib & spiel received the "Cooperation Prize for German SMEs".
The specialist retail marketplace
Since November 2011 the association has been operating a specialist retail marketplace, which aims to promote stationary retail. In August 2013 the number of visitors exceeded one million.
Individual evidence
- ↑ a b Spielwarenmesse eG: duo write & play with positive development
- ↑ Homepage: You are child-friendly . You are child friendly
- ↑ Duo group grows considerably . BusinessPartner PBS
- ↑ Intelligent Toys ( Memento of the original from February 24, 2015 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. . ZDF today
- ↑ Duo increases annual sales by 8% . BIT publishing house
- ↑ duo write & play "We listen to our specialist dealers" . PBSReport
- ↑ duo specialist retail marketplace goes online . Toys International.
- ↑ Duo welcomes 1,000,000 users . BIT publishing house.
