|Mondelēz International, Inc.
|founding||2012 (or 1903 as Kraft Foods Inc.)|
Deerfield , Illinois , United States
|management||Dirk Van de Put ( Chairman and CEO )|
|Number of employees||80,000 (2019)|
|sales||25,868,000,000 US dollars (2019)|
|As of December 31, 2019|
Mondelēz International (pronounced: [ ˌmoʊndəˈliːz ]) is an international US- American food company based in Deerfield , Illinois , which specializes primarily in branded products in the areas of snacks and confectionery . The company supplies customers in around 160 countries.
The group goes back to the 1903 in Chicago by James Lewis Kraft founded as Kraft Foods . On October 1, 2012, Kraft Foods Inc. was renamed Mondelēz International, Inc. , while the North American food division was transferred to the newly formed, independent Kraft Foods Group (since 2015 The Kraft Heinz Company ). The renaming affected almost all subsidiaries and branches worldwide, except for the Delaware-based Kraft Foods R&D Inc. with a branch in Munich and two property management companies.
Kraft's corporate history began in 1903 when the farmer's son James Lewis Kraft set up a cheese business in Chicago with start-up capital of US $ 65 . On October 30, 1988, the main shareholders of Kraft Foods approved the offer of the Philip Morris group , the world's largest manufacturer of tobacco products (brands: Philip Morris, Marlboro, L&M, Chesterfield and many others), later renamed the Altria Group , to sell their shares . The purchase price totaled 13.1 billion US dollars, which was one of the largest acquisitions in the US at the time. The purchase was made in December for an amount of 12.9 billion US dollars. In March 1989 merged strength and General Foods for a company of Kraft General Foods Inc . A year later, the parent company took over the chocolate manufacturer and coffee roaster Jacobs Suchard . Kraft General Foods Europe and Jacobs Suchard were merged into Kraft Jacobs Suchard in 1993 . In 2000, the group acquired Nabisco , a world leader in biscuits, cakes and snacks.
At the end of March 2007, the Altria Group separated from Kraft - among other things, to prevent Kraft from being covered by possible lawsuits brought by tobacco consumers against Altria. Kraft became independent again, as Altria passed its stake in Kraft on to its own shareholders in the form of a dividend in kind .
On October 29, 2007, Kraft Foods announced that it would take over part of the biscuit division from Danone with brands such as LU and Mikado for almost 5.3 billion euros. In 2007 the European headquarters were relocated from London to Glattpark near Zurich . The company took over the British confectionery manufacturer Cadbury on January 19, 2010 for £ 11.5 billion . The takeover was partly financed by the sale of the frozen pizzas business to competitor Nestlé .
Mondelēz International is created through the splitting of forces
On October 1, 2012, Kraft was split into two separate, listed companies. The Kraft Foods Group would be responsible for the North American food activities, Mondelēz International would cover the global activities for snacks and confectionery and initially, subject to licensing, the activities for food outside North America. For example, the Oreo cookies are everywhere from Mondelēz, while Philadelphia cream cheese is sold by one of the two companies depending on the region. The split was planned for the end of 2012, but the renaming of the subsidiaries was not completed until April 29, 2014.
Mondelēz is an artificial word that is derived from the two words borrowed from the Romance languages for “world” ( mondo ) and delicious . This term was created by two employees who, independently of one another, submitted almost the same proposal for the new name to an in-house, price-free competition: The Viennese IT employee Johannes Schmidt was looking for something in the waltz rhythm that Marc Firestone, who works at the US headquarters, found it on a business trip from Brussels to Frankfurt.
In December 2018 it was announced that Arla Foods will acquire the Kraft cheese branded business in the Middle East and Africa from Mondelēz International .
Merger of Mondelēz International and DE Master Blenders coffee brands in 1753
On May 7, 2014 Mondelēz International and the Dutch beverage company DE Master Blenders 1753 , which is controlled by a consortium led by the financial holding Joh. A. Benckiser of the German Reimann family, announced that they wanted to merge their coffee brands into a pure coffee company. From DE Master Blenders 1753 under the brands Senseo, Douwe Egberts L'OR and Pilão were introduced by mondelēz international came brands such as Jacobs, Tassimo Carte Noire, Gevalia, Kenco and Millicano. The resulting joint venture , in which Mondelēz International holds 49%, was called Jacobs Douwe Egberts (JDE), is based in the Netherlands and is led by the previous boss of DE Master Blenders 1753 , whose mother Acorn Holdings BV owns 51%. A total of 7 billion dollars (5 billion euros) in annual sales will mean around 8% global market share.
A full product overview can be found in the Mondelēz Brand List .
Confectionery and snacks
- Chocolate (including Suchard Milka / Finessa, Côte d'Or , Tobler / Toblerone , Mirabell / Echte Salzburger Mozartkugel , Bensdorp chocolates in Austria, Marabou )
- Chocolate bars (including Daim , 3-Bit, Prince Polo, Nussini )
- Pastries (including Nabisco , Bel Vita, Kolonáda wafers, TUC)
- Potato Chips
- Cheese and dairy products (including Philadelphia )
- Sauces and condiments (delicatessen sauces, ketchup, salad dressing, Miracel Whip)
- Breakfast cereal flakes
Mondelēz in Europe
The company has independent subsidiaries in 18 European countries, most of which are run as limited liability companies or in a similar legal form.
Mondelēz's German headquarters are in Bremen , the headquarters of the Jacobs coffee roasting company. The European research and development center for chocolate and food products is located in Munich. Mondelēz International is located in Berlin and is the world's largest factory for the production of dry products such as coffee and tea.
In Athens is the seat of four subsidiaries, which remain responsible for the entire business in the country even after the restructuring of the company.
Mondelēz's Austrian headquarters are in Vienna . The central administration for Eastern and Southeastern Europe and Africa was also located here until the restructuring. The company has a total of four subsidiaries in Austria.
With the name change, a new head office was set up in Bratislava , through which almost all accounting in Europe will be handled in the future.
|place||Field of activity||annotation|
|Bad Fallingbostel||Production of cheese (Philadelphia, Jocca and Lindenberger), delicatessen products (Miracel Whip and Ketchup) and Tassimo products||largest Mondelēz plant in Europe|
|Berlin||Production of coffee (including Jacobs Krönung, master roasting, coffee Onko, coffee Hag and Tassimo)||Main supplier for the German coffee market|
|Bremen-Hemelingen||Production of soluble coffee, production of all types of roasted coffee as in the factory in Berlin, as well as production of decaffeinated roasted coffee, packaging of cappuccino||around 2009/2010, 21 million euros were invested in the coffee plant|
|Bremen-Holzhafen||formerly decaffeinated coffee||closed since 2017|
|Elmshorn||Production of soluble coffee (including Jacobs Krönung, Maxwell and Kaffee Hag)|
|Loerrach||Production of chocolate (Milka) and powdered cocoa beverages, Milka Drink, Suchard Express, Kaba||largest production site for chocolate in Europe|
|Donauwörth||Production of salty snacks|
|Munich||Kraft Foods European research and development center for chewing gum / candy and food products|
|Bludenz||Making chocolate (Bensdorp, Suchard (Milka and Finessa))|
|Vienna||Production of roasted coffee||Production closed in 2013|
|Bern -Brünnen||Making the Toblerone|
|Opfikon||Distribution for Switzerland||Headquarters in Europe|
|train||Trade in green coffee, cocoa beans, cocoa products and dried fruits|
In the Black Book of Branded Firms - The machinations of global corporations , the chocolate industry and Kraft Foods are accused of serious human rights violations such as exploitation and child slavery among the cocoa suppliers in Ivory Coast . ARD reports from 2010 and 2012 came to the conclusion that large companies like Mars Inc. , Kraft Foods or Nestlé “at least tolerate” child slavery.
On December 18, 2009, the German Federal Cartel Office imposed a fine of around 159.5 million euros on the coffee roasters Melitta , Dallmayr and Tchibo for illegal price fixing (the so-called coffee cartel ). Kraft made the investigation possible with a bonus application and was spared a fine as part of a leniency program.
In June 2010 the German Coffee Association Hamburg was accused by the Federal Cartel Office of having promoted a cartel of coffee companies with a press release in February 2005, which is why a fine of up to 90,000 euros was imposed. The coffee roasters involved included, in addition to “Kraft Foods Out-of-Home Service”, the companies Tchibo (Hamburg), Lavazza Germany (Frankfurt), Seeberger (Ulm), Segafredo Zanetti Germany (Munich), Gebr. Westhoff (Bremen), and Melitta System Service (Minden) and J. J. Darboven (Hamburg). The latter two companies received reduced fines because of their cooperation in investigating the allegations.
In March 2010, the Hamburg consumer center criticized the stretching of the “Onko” coffee with cheap ingredients such as maltodextrin and caramel , which meant that a 500-gram package only contained 440 grams of coffee. In June 2011, Kraft changed the recipe so that the Onko packs now contain 100 percent coffee again.
In October 2011, the group received another fine from the Federal Cartel Office. Together with the coffee manufacturer Krüger , Kraft Foods Germany was fined 9 million euros. At the turn of the year 2007/08, the two companies had agreed on a price increase of 20 to 40 cents per pack for instant cappuccino. The company was granted a reduction in the fine due to the cooperation in the investigation. The fine proceedings were initiated at the request of Melitta Kaffee GmbH from Bremen, which acted as key witness .
People in the company's history
- Spouses Edward Francis Hutton (1875–1962) and Marjorie Merriweather Post (1887–1973), Postum Cereals and General Foods, respectively
- Henry John Heinz (1844-1919), Heinz, Noble & Company ; Successor son Howard Heinz until 1941 and grandson Henry John Heinz II until 1987
- Jacob Schweppe (1740–1821), Henri-Albert Gosse (1753–1816), Schweppes-Tonic-Water
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