from Wikipedia, the free encyclopedia
Toblerone, shared
Toblerone products in a department store

Toblerone is a Swiss chocolate brand that has been produced by the US manufacturer Mondelēz International (formerly Kraft Foods) since 1990 and sold in 122 countries around the world. The Toblerone was originally developed by Tobler & Cie. manufactured. The world's only Toblerone factory is in Bern .

The Toblerone has a triangular cross-section and is available in different sizes; optionally as whole milk, dark or white chocolate. It is enriched with Montélim nougat.


The Toblerone logo
Production building in Bern-Brünnen

The Toblerone was invented in 1908 by the chocolatiers Theodor Tobler and Emil Baumann . The name is a combination of “Tobler” and “ Torrone ”, the Italian name for honey-almond nougat.

The Toblerone came on the market in the typical prismatic shape. The shape has been legally protected since 1909. There are various legends about the triangular shape of the Toblerone. Mostly it is assumed that Theodor Tobler was inspired by the local mountains, namely the Matterhorn with its characteristic triangular shape. According to Theodor's sons, however, dancers from the Parisian revue Folies Bergère , who had formed a pyramid in their red and cream-colored dresses during a performance, were a model for the Toblerone.

The original logo on the packaging showed an eagle with the Swiss and Bernese flags in its claws, with a mountain backdrop behind it. It was not until the 1960s that the Matterhorn appeared on the small side triangle. In 2000 it moved to the long side of the Toblerone. A bear is hidden in it as a reference to the city of Bern.

In 1969, in addition to the "classic" Toblerone, a further Toblerone product was first introduced in various sizes: the black Toblerone (now called Toblerone Dunkel). The white one followed in 1973, the blue one in the 1990s, the purple Toblerone "Fruit & Nut" with grapes in 2008 and the "Honey & Crisp" variety in 2009.

Interfood was created in 1970 through the merger with Philippe Suchard , the inventor of the Milka brand . Jacobs Suchard was created in 1982 through another merger with the traditional Bremen coffee roaster Jacobs . The brands of Jacobs Suchard have been owned since 1990, including Tobler, the US food company Mondelēz International (then Kraft Foods), which had acquired the majority of Jacobs Suchard.

Change of shape in 2016

At the beginning of November 2016, Mondelēz International in Great Britain launched a Toblerone in a special design, with a larger distance between the individual points and thus 10% less weight. The change was justified with higher purchase prices. There was speculation in the media and social networks that this was a consequence of the devaluation of the British pound as a result of the Brexit decision. This led to negative comments in the media. Shortly afterwards, the Toblerone pack sold in Germany was also reduced from 400 to 360 grams. While the English version was reduced from 12 to 9 peaks, the more compact German version was shortened from 15 to 11 peaks. On July 21, 2018, Mondelēz International announced that the British version with the enlarged point spacing would be withdrawn in favor of the original shape, as the change had not been well received by customers. The previous pack size in the UK should be increased from 150 grams to 200 grams. At first nothing was known about the price.

Further products

  • Toblerone milk
  • Toblerone Crunchy Almonds (Blue)
  • Toblerone dark
  • Toblerone knows
  • Toblerone Fruit & Nut (Pink)
  • Toblerone Snowtop / Minis
  • Toblerone Tobelle
  • Toblerone One by One
  • Toblerone tourism
  • Toblerone season
  • Toblerone Miniatures
  • Toblerone Tiny
  • Toblerone Jumbo (4.5 kg)
  • Toblerone Crushed Corn (Green)
  • Toblerone Crispy Coconut (Brown)
  • Triangle with Toblerone chocolate

Reception and derivatives

Toblerone advertising on the Carmenna chairlift, Arosa

The Tobleroneweg is a line of defense that was built in the 1930s near Gland in the canton of Vaud, Switzerland, and which got its name because the shape of the concrete blocks used as a tank barrier resembles chocolate.

A political scandal in Sweden that became known in October 1995 and centered on the social democratic politician Mona Sahlin was called the Toblerone affair . Among other things, it was possible to prove to her that she had paid for various goods for private use with a business credit card, including some Toblerone bars.

Toblerone Cardineaux show 3 2 2 emaille.jpg
Toblerone (1932).


The currently largest three-dimensional Toblerone advertisement in the world is the intermediate exit of the Carmenna chairlift in Arosa, designed in the shape characteristic of the product .

The divider at the checkout registers in supermarkets is called Kassentoblerone in Switzerland .


  • Patrick Feuz , Andreas Tobler: Schoggibaron. The bittersweet life of Theodor Tobler (1876–1941) . Benteli, Bern 1998, ISBN 3-7165-1027-0
  • Patrick Feuz, Andreas Tobler, Urs Schneider: Toblerone. The story of a Swiss world success . Edition Temmen, Bremen 2008, ISBN 978-3-86108-892-9 .

Web links

Commons : Toblerone  - collection of images, videos and audio files

Individual evidence

  1. cf. Toblerone website ( Memento of the original from April 15, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot /
  2. ^ Damien Gayle: Toblerone gets more gappy, but its fans are not happy . In: The Guardian . November 8, 2016, ISSN  0261-3077 ( [accessed November 8, 2016]).
  3. ^ SPIEGEL ONLINE, Hamburg Germany: Schoki: Toblerone saves on triangles. In: SPIEGEL ONLINE. Retrieved November 8, 2016 .
  4. Toblerone perd ses dents et les fait grincer chez ses fans. Le Temps, accessed November 10, 2016 (French).
  5. ^ Stiftung Warentest: Toblerone sham pack
  6. Toblerone: Bar to revert to original shape. BBC News, July 21, 2018, accessed July 21, 2018 .