Monster Beverage

Monster Beverage
legal form	Corporation
ISIN	US61174X1090
founding	1935
Seat	Corona , California United States
management	Rodney C. Sacks
Number of employees	2,214 (2015)
sales	$ 2.72 billion (2015)
Branch	Beverage industry
Website	www.monsterbevcorp.com

Monster Beverage (until 2012 Hansen Natural ) is an American beverage manufacturer. The company is listed on NASDAQ .

history

Hansen Natural was founded in the 1930s by Hubert Hansen and his three sons. Monster Beverage was founded in 1997 by Rodney Sacks and Hilton Schlosberg. Since 2012 the name of the company has been Monster Beverage to which the Hansen Beverage Company is now affiliated as a subsidiary . Hansen Natural originally sold juices to retailers and movie studios in Southern California. In 2002, the energy drink Monster Energy Drink was launched. Monster Beverage today describes itself as the market leader in the field of beverages made without artificial additives.

In 2015, the Coca-Cola Company acquired a 16.7% stake in Monster Beverage Corporation for $ 2.15 billion, with an option to increase to 25% over four years. As part of the agreement, Coca-Cola also transferred its energy drinks division to Monster Beverage Corporation; In return, Coca-Cola received worldwide distribution rights and all non-energy beverage brands from it and has since been represented by two members on the Supervisory Board.

Web links

• Official website of the Monster Beverage Corporation

Individual evidence

1. ↑ ^{a b} Monster Beverage: Annual Report 2015. (PDF) Archived from the original on April 27, 2016 ; accessed on April 27, 2016 (English). 
2. ^ The Coca-Cola Company and Monster Beverage Corporation Close on Previously Announced Strategic Partnership , at www.coca-colacompany.com , accessed November 12, 2017
3. ^ Coke Takes Ownership of Monster's Non-Energy Business , at www.coca-colacompany.com , accessed November 12, 2017
4. ↑ Coca-Cola puts billions on energy drinks , on www.manager-magazin.de , accessed on November 12, 2017