Pocky (brand name)
Pocky ( Japanese ポ ッ キ ー , Pokkī , [ pokːiː ] ) is a confectionery product made by the Japanese company Ezaki Glico . It was first sold in 1965 under the name Chocoteck . Pocky consists of thin biscuit sticks that are coated with chocolate . The name Pocky refers to the onomatopoeic Japanese word pokkin ( ポッキン ), which is to describe the sound made when you bite off the Keksstäbchen. Pocky is now available in numerous flavors, including: almond , strawberry , milk , mousse , green tea and coconut .
Pocky is sold in large parts of Europe and North America , as well as in some Asian countries. In Europe and thus also in Germany , Austria and Switzerland , Pocky is sold under the name Mikado . This name refers to the game Mikado or the Japanese emperor, the Tennō .
While the Pocky product is very well-known and popular in Japan, you cannot get it in the USA in every shop that sells confectionery ; its reputation there seems to be primarily shaped by its Japanese origins. In Europe and Germany, the Mikado counterpart is available in almost every supermarket. The diverse flavors are not available in Germany.
Mikado is a product of Générale Biscuit Glico France SA under license from Ezaki Glico . The product is manufactured in France by LU , a Mondelēz International company . European sales are also carried out by Mondelēz International. The range of flavors that can be found in Japan or the USA is mostly limited in the European sales countries to milk chocolate and semi-sweet , from 2011 also with white chocolate .
Web links
- Official Pocky Website (Japanese)
- Official German website