Tchibo

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Tchibo GmbH

logo
legal form GmbH
founding March 15, 1949
Seat Hamburg , Germany
management Thomas Linemayr (Chairman of the Management Board)
Number of employees around 11,850 worldwide, of which around 7,700 in Germany (2019)
sales 3.15 billion euros (2018)
Branch Coffee, consumer goods
Website www.tchibo.com

Headquarters in the City Nord (Hamburg)
Tchibo business premises
Entrance of a Tchibo shop

The Tchibo GmbH , based in Hamburg is one of Germany's largest consumer - and retail companies . Tchibo is 100% owned by the Herz family through their family holding , Maxingvest (formerly Tchibo Holding AG). Tchibo has its own shops in city centers and shopping centers as well as sales shelves in supermarkets and is also active in online trading .

Key figures

In 2018, Tchibo and its subsidiaries employed around 11,850 people worldwide, around 7,700 of them in Germany. The turnover was 3.15 billion euros. In the same year, the company had around 620 branches within and around 350 outside of Germany.

Company history

The coffee dealer Max Herz and the spice merchant Carl Tchiling-Hiryan founded Tchibo GmbH in 1949, which they owned equally. Their business idea was to send coffee by post. The brand name Tchibo is an abbreviation for Tchiling bean . Because this name was already well known after a few years, Max Herz kept it after he had taken over his partner's shares in 1952 for an estimated 225,000 marks. Max Herz managed the company until his death in 1965. The name of the current registered owner Maxingvest consists of the first name of the founder and his wife Inge castle heart and the word to vest ition.

On October 13, 1955, the first Tchibo branch opened in Hamburg, where customers could try the coffee before buying. The branch network grew rapidly in the period that followed and expanded to include the entire Federal Republic of Germany at that time. From 1963, Tchibo set up so-called fresh depots in bakeries and pastry shops. These were shelves that - visually highlighted - set up in the shops and on which the Tchibo coffees were offered. After the death of his father, Günter Herz continued to run the company from 1965 . Tchibo has been selling coffee in containers since the 1950s. Since coffee was considered a luxury good at that time, Tchibo designed the packaging to be of high quality and sold it initially in towels and later in orange cans. Due to a decision of the Federal Court of Justice in 1973, Tchibo was no longer able to sell other products such as coffee when selling coffee. B. to give away aroma cans or cookbooks as a product add- on ( add-on regulation and discount law were only abolished in 2001). So the company decided to sell items that were still in stock instead. The idea of ​​selling consumer goods was born. Under the motto “A new world every week”, Tchibo offers its customers a weekly changing range of consumer goods, from fashion and jewelry to sporting goods, furniture, home accessories, kitchen accessories and entertainment electronics including smartphones .

In 1974 the company acquired a minority stake in Beiersdorf AG and in 1980 the majority stake in Reemtsma cigarette factories . In 1988, Tchibo Frisch-Röst-Kaffee AG was transformed into Tchibo Holding AG (today Maxingvest ) and the coffee business was spun off into the newly founded wholly-owned subsidiary Tchibo Frisch-Röst-Kaffee GmbH . From 1991 the international business of Tchibo Holding AG was handled by the also newly founded subsidiary Tchibo International . In the following years the company expanded abroad, especially in Eastern Europe. In 1994 Tchibo Coffee Service was spun off as an independent subsidiary for the supply of catering and office customers. Its own shipping company (Tchibo Direct) and a travel company (Tchibo Reisen) followed two years later. In 1997, Tchibo took over the Eduscho group of companies, a competitor.

From 2003 to the end of 2008, Tchibo worked with the Royal Bank of Scotland to grant loans . From 2004 to the end of 2010, Tchibo offered insurance as part of a cooperation with the Asstel insurance group. From 2007 to the end of 2010, Postbank services were also sold , in particular current accounts at special conditions; Tchibo was also active as a cooperation partner for the lending business. In addition, since 2004, through a cooperation with O 2, mobile phone products have been offered under the name Tchibo Mobil in the branches .

In April 2007, Tchibo announced that its own brand TCM , which had come under pressure and was still one of the ten most popular brands in Germany in 2006, would be discontinued. TCM is to be completely removed from the range and replaced by special brands for individual product groups, such as B. the own brand Mitch & Co., developed with the Y-3 , Adidas and MCM designer Michael Michalsky , will continue to be found on the products.

From 2010 on, Tchibo also acted as a provider of green electricity from Norwegian hydropower plants . In 2015, Tchibo sold this division to the Lichtblick company .

In 2012, the German Network for Business Ethics awarded Tchibo GmbH the award for business ethics 2012 for “efforts on the way to sustainable business activity ”. At the beginning of 2013, Tchibo entered the mass customization business and offers individual coffee online as desired.

In April 2013, the Federal Ministry of Labor and Social Affairs awarded Tchibo the Federal Government's CSR Prize. The jury's reasoning was that Tchibo “is comprehensively aligning its business activities with sustainability and social responsibility, while looking at the entire value chain”. At the end of October 2014, Tchibo signed the Greenpeace Detox campaign, aiming to produce textiles free of harmful substances. An expansion to all Tchibo products is planned.

Promotion and customer loyalty

In the early 1980s, Jürgen Scholz (1929–2010) designed an advertising campaign for Tchibo, for which a large number of stickers were initially distributed that only showed the red lettering “Alles Frisch” on a white background. Only a few months later, in the course of further advertising, the connection to Tchibo was established. Receipt?

After a test run in 2004, Tchibo reintroduced the Tchibo private program in January 2007 . For a one-off amount of eight euros, the customer can purchase five shopping vouchers worth two euros each. He receives a customer card called a private card , with which loyalty beans can be collected, which can be exchanged for rewards. One-time shopping or consumption vouchers are attached to these. In addition, there is a monthly preview of the upcoming product worlds, which can be ordered in advance. Since each voucher can only be used individually for each purchase in the store or in the dispatch department, the private program is intended for the retention and development of regular customers. Furthermore, in cooperation with Valovis Bank (from 2017: Commerzbank ), the Mastercard - Privat Card Premium credit card, is issued exclusively for private card customers , with which loyalty beans can also be collected outside of Tchibo.

criticism

In 1988 Tchibo was awarded the Plagiarius Prize for a stepladder, with which the Plagiarius Association draws attention to cases of theft of ideas .

In 2004, Tchibo Direct GmbH received the negative Big Brother Award in the consumer protection category . According to statements made in the brochures and on Tchibo's website, all personal data is treated confidentially. In fact, however, the company offered addresses of Tchibo Direct customers via direct marketing companies on the address market.

In the documentation of the campaign for clean clothes with the title Tchibo - a new world every week? (published in 2006 by ver.di and Terre des Femmes ) Tchibo supplier companies are accused of massive labor and human rights violations.

In 2007, Tchibo came under fire because it tested a Cloer waffle iron and had it made cheaply in the Far East in poor quality. A similar case had already occurred in 2006 with Sennheiser headphones.

In response to its negative image, Tchibo is now also selling coffee with the controversial seal of approval from the Rainforest Alliance , which is intended to indicate ecological cultivation.

On January 14, 2009, it became known that Tchibo and Esso had stopped a joint PR campaign under the slogan “Everyone for his own” at around 700 gas stations. The phrase each his own (suum cuique) was abused by the Nazis.

In December 2009 the Federal Cartel Office imposed a fine on Tchibo, among others, for unauthorized price fixing. Also Melitta , Dallmayr and Kraft Foods were among this so-called coffee cartel on; the latter company used the so-called bonus scheme to avoid a penalty.

Since the end of 2009, Tchibo has been selling leather goods under the Goldpfeil brand name and logo , after Tchibo had acquired licenses from the bankruptcy of the failed company EganaGoldpfeil . It was suggested that they were still products from the former luxury goods manufacturer from Offenbach am Main .

In June 2010, the German Coffee Association Hamburg was accused by the Federal Cartel Office of having promoted a cartel of coffee companies in a press release in February 2005, which is why a fine of up to € 90,000 was imposed. In addition to Tchibo, the coffee roasters involved included Kraft Foods Extra Home Service, Bremen, Luigi Lavazza Germany , Frankfurt, Seeberger , Ulm, Segafredo Zanetti Germany , Munich, Gebr. Westhoff , Bremen, Melitta System Service , Minden, and J. J. Darboven , Hamburg . The latter two companies received reduced fines because of their cooperation in investigating the allegations. According to calculations by the consumer advice center , the citizen has suffered damage of 4.8 billion euros in the past few years due to coffee price agreements.

Tchibo sells two types of Eduscho Gala , which are coffee blended products. The product label “coffee” is missing on the packaging, but the packaging is so similar to the usual coffee packaging that a consumer who does not read the list of ingredients could mistake the product for coffee.

Since July 16, 2013, Tchibo has been offering the so-called Dental Replacement Card. Cardholders can save up to 50 percent on dentures. The prerequisite, however, is that the dentist accepts the card. Because he decides which dental laboratory he gets the dentures from . This restriction in the choice of dentists led to severe criticism, including from the National Association of Statutory Health Insurance Dentists (KZBV).

Web links

Commons : Tchibo  - collection of images, videos and audio files

Individual evidence

  1. a b c d e Facts & Figures - About Tchibo - Tchibo Corporate Website. Retrieved December 2, 2019 .
  2. Jörn Sucher: Dispute about the Tchibo depots. In: Manager Magazin . January 23, 2008, accessed August 14, 2019 .
  3. Tchibo wants to expand shelves at Rewe, Edeka, Real and Kaufland. In: Chip Online . September 24, 2018, accessed August 14, 2019 .
  4. Tchibo at a glance, facts and figures , figures for the 2018 financial year, accessed on August 14, 2019
  5. Coffee history. In: Service & Sustainability. Tchibo GmbH, accessed on April 6, 2016 (The history of coffee and the Tchibo company): "1949 [...] The merchants Max Herz and Carl Tchiling-Hiryan lay the foundation stone for the Tchibo company."
  6. Hot as hell . In: Der Spiegel . No.  42 , 1962, pp. 38-57 ( online ).
  7. tchibo-coffeeservice.de
  8. Ebay is popular, Porsche is innovative. In: handelsblatt.com . January 26, 2006, accessed December 20, 2014 .
  9. Tchibo discontinues its own brand TCM. In: handelsblatt.com . April 20, 2007, accessed December 20, 2014 .
  10. Eco at the price of nuclear power. In: test . Stiftung Warentest, December 7, 2010, accessed on July 31, 2012 .
  11. Gerhard Hegmann: Tchibo: Electricity business should go to Lichtblick. In: welt.de . July 21, 2015, accessed October 7, 2018 .
  12. ^ Prize for business ethics . DNWE - German Network for Business Ethics
  13. Tchibo My private coffee has started ( memento of the original from May 24, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / egoo.de
  14. CSR Prize of the Federal Government. Winner awarded. Federal Ministry of Labor and Social Affairs, April 25, 2013, archived from the original on May 1, 2013 ; accessed on April 5, 2016 : "Tchibo - value chain geared towards sustainability"
  15. Engelmann, Andreas: Detoxify our clothes! The detox campaign. In: Tchibo blog . September 14, 2015, accessed September 9, 2016 .
  16. PrivatCard - Conditions of Participation. (No longer available online.) Archived from the original on May 8, 2010 ; Retrieved April 5, 2010 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.tchibo.de
  17. PrivatCard . tchibo.de
  18. ^ Winner of Plagiarius Awards 1980–1989. In: Plagiarius . Aktion Plagiarius e. V., archived from the original on October 12, 2013 ; Retrieved April 5, 2016 .
  19. Information on the Big Brother Award 2004 for Tchibo
  20. Information from Tchibo on consumer protection. (No longer available online.) Archived from the original on February 21, 2007 ; Retrieved April 8, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.tchibo.com
  21. Tchibo - a new world every week? Not for the textile workers in Bangladesh! (PDF) ver.di , Terre des Femmes , June 2006, archived from the original on September 28, 2007 ; Retrieved April 8, 2017 .
  22. Birger Nicolai: Waffle baker against coffee roaster . In: Welt am Sonntag , November 18, 2007
  23. Paul Wrusch: McDonald's is now making it fair and organic. In: taz.de . March 1, 2008, accessed December 20, 2014 .
  24. Tchibo is expanding its range of sustainable coffees on Presseportal.de
  25. Tchibo is three times active in climate protection on the press portal
  26. ^ Andreas Titzmann: Nazi advertising: Et tu, Tchibo. In: fr-online.de . January 13, 2009, accessed December 20, 2014 .
  27. Birger Nicolai: Large fines against German coffee roasters. In: welt.de . December 21, 2009, accessed December 20, 2014 .
  28. "Kraft Foods" gave an investigation notice . ( Memento of the original from January 22, 2010 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. In: RP Online , January 13, 2010, accessed February 12, 2010. @1@ 2Template: Webachiv / IABot / www.rp-online.de
  29. The traditional company Goldpfeil has known the art of creating fine leather jewelery for discerning women and men since 1856. Tchibo will be offering an exclusive selection from the Goldpfeil leather collections from December 2nd in selected branches and in the Tchibo online shop. (No longer available online.) Tchibo, archived from the original on March 18, 2010 ; Retrieved April 8, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.tchibo.com
  30. Again fines against coffee roasters , In: Main-Echo of June 10, 2010, accessed on April 8, 2017.
  31. Moritz Honert: 4.8 billion euros - coffee roasters buy cream. In: tagesspiegel.de . December 23, 2009. Retrieved April 8, 2017 .
  32. Customer deception with melange. ntv, February 19, 2011, accessed December 31, 2019 .
  33. Tchibo makes smiling easy. ( Memento from July 19, 2013 in the Internet Archive ) In: tchibo.com .
  34. Press release of July 16, 2013 . kzbv.de