The daily mirror

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The daily mirror
Tagesspiegel logo
description daily newspaper
language German
publishing company Verlag Der Tagesspiegel GmbH ( Germany )
Headquarters Berlin
First edition September 27, 1945
Frequency of publication Every day
Sold edition 106,303 copies
( IVW 2/2020, Mon-Sun)
Range 0.30 million readers
( MA 2019 II )
Editors-in-chief Lorenz Maroldt
Mathias Müller from Blumencron
editor Stephan-Andreas Casdorff
Giovanni di Lorenzo
Sebastian Turner
Web link
Article archive 1996 ff.
ISSN (print)

Der Tagesspiegel (spelling: DER TAGESSPIEGEL ) is a daily newspaper from Berlin founded in 1945 . Before the Berliner Zeitung and the Berliner Morgenpost, it has the highest circulation among the Berlin subscription newspapers and, unlike the Berliner Zeitung, is mainly read in the western districts of the city. The sold edition is with the Potsdam Latest news together 106,303 copies, down 24.1 percent since 1998. He appears in the publishing Der Tagesspiegel , where the DvH media with 80 percent stake and Sebastian Turner with 20 percent. The newspaper's motto is rerum cognoscere causas  - "to know the causes of things".



The first edition of the daily newspaper founded by Erik Reger , Walther Karsch , Heinrich von Schweinichen and Edwin Redslob appeared after the Second World War on September 27, 1945 under the license of the Information Control Division of the American military government . The paper was initially distributed in Berlin and Brandenburg, but was undesirable in the Soviet occupation zone . In 1949, the Berlin blockade limited sales to West Berlin.

For the establishment of the newspaper, the businessman and former paper dealer Heinrich von Schweinichen provided his co-partners with the founding capital of 5000 Reichsmarks and financed the newspaper out of his own pocket in the first few months of its existence. In June 1946, for reasons that had not yet been fully clarified, von Schweinichen's license was withdrawn by the US occupying forces. While the other founding editors are still mentioned today in the imprint of the Tagesspiegel , the name of Schweinichens is not mentioned.

New owners since 1992

From 1954 to October 1, 2009: publishing house on Potsdamer Strasse
Since October 2, 2009: Publishing house on Askanischer Platz

The Tagesspiegel was successively sold to the Georg von Holtzbrinck publishing group from 1992 by the former owner families F. K. Maier and Dannenberger . Effective June 1, 2009, DvH Medien, newly founded by Dieter von Holtzbrinck , took over all shares in the Tagesspiegel group from the Georg von Holtzbrinck publishing group. On October 2, 2009, the Tagesspiegel moved from the publishing house on Potsdamer Strasse, which had been in use since 1954, to a new domicile at Askanischer Platz in Berlin-Kreuzberg .

Goal: National daily newspaper

Internally, in 2001, the sheet was included in the national newspapers. Accordingly, it describes itself on its front page as the "newspaper for Berlin and Germany". In 2002, when the application to the Federal Cartel Office for approval of the merger of the publishing houses Holtzbrinck and Berliner Verlag was finally rejected, it was asserted that a dominant position on the Berlin newspaper market was not to be expected as a result of the merger. The Tagesspiegel serves a different market in that it pursues a higher quality standard than the other two Berlin subscription newspapers Berliner Zeitung and Morgenpost , and it competes more strongly than these with large national newspapers. At that time, however, less than seven percent of the circulation was sold outside the core circulation area, although this proportion was higher than the other Berlin subscription newspapers. In 2007 the Tagesspiegel was by its own account the most cited capital city newspaper for several years. In 2009, the publisher Dieter von Holtzbrinck announced that he would give the Tagesspiegel a long-term increase in national importance. At the end of 2014, the jury of the industry magazine medium magazin still honored the Tagesspiegel with a prize in the regional newspapers category.

One of the editors , Giovanni di Lorenzo, described his conception of the sheet and layout with the words: "A quality newspaper can only choose between being and appearing."


Like most German daily newspapers , the Tagesspiegel has lost circulation in recent years , albeit significantly less than its local rivals Berliner Zeitung and Berliner Morgenpost . Since the third quarter of 2015, the circulation has been reported together with the Potsdamer Neuesten Nachrichten , whose last separate circulation report amounted to 8,276 copies. The number of copies sold has fallen by an average of 2.1% per year over the past 10 years. In contrast, it rose by 0.9% last year. It is currently 106,303 copies. The share of subscriptions in the circulation sold is 82.4 percent.

Development of the number of copies sold

from 2015 including Potsdam Latest News

Layout and structure

Motto on the Tagesspiegel building: Rerum cognoscere causas - Recognizing the causes of things

Since 1946, under a globe in the head of the newspaper, the Latin motto has been : rerum cognoscere causas . The quote is from Virgil and can be translated as "Recognize the causes of things" or more freely as "Get to the bottom of things".

The sheet initially appeared in the Rhenish format , originally set in four columns, later in five columns. After the production technology was changed ( Nordic format , farewell to lead typesetting ), a thorough renovation took place in 1991 (six columns, four books, daily leading article, etc.). In 1995 there was a redesign by Mario Garcia , which was characterized by more elaborate front pages for the weekend supplements and the Gulliver bread font. In 1999 the design was revised under the new editor-in-chief Giovanni di Lorenzo and later replaced by another redesign, which still shapes the Tagesspiegel today.

For its layout is Tagesspiegel with the World's Best-Designed Newspapers Award was awarded of 2004.

The paper is divided into the classic sections of politics , business , sport , culture , miscellaneous and the Berlin-Brandenburg part between politics and business. On Saturdays the newspaper contains a section with car ads and a real estate section . On Sundays, in addition to the job and travel market, the magazine supplement Sonntag appears , which always contains a large interview .


In 2007, the offer sheet “ Second Hand” was taken over, which has been an online portal for classified ads since the print edition was discontinued in 2013 .

The city ​​magazine Zitty , acquired in 1999, was sold to Raufeld Verlag in 2014 .

Bootshandel-Magazin , which was taken over in 2007, was sold to MuP Verlag in 2016 .


With the address under the Tagesspiegel Online brand , the publisher operates an online news portal. The online editor-in-chief is Christian Tretbar.

On February 1st, 2009 Zeit Online , Tagesspiegel Online and were merged as Zeit Digital and received a joint editorial office in Berlin. Since September 2009 the editorial team of Tagesspiegel Online has been part of the Tagesspiegel again.

An online archive is partly accessible free of charge and contains parts of the online edition from January 1, 1996. Additional articles published at can be found via the search mask of a separate, chargeable archive of the Tagesspiegel using the supraregional " coat " and layout Potsdam Latest News can be accessed. Older print articles can also be requested for a fee. However, the texts adopted by news agencies are missing.

On July 1, 2020, Tagesspiegel Plus launched a paid content offering.

Daily mirror checkpoint

Since November 24, 2014, the Tagesspiegel online offer has been supplemented by the daily newsletter Tagesspiegel Checkpoint, designed by editor-in-chief Lorenz Maroldt . In December 2016, around 93,000 people subscribed to this. The newsletter was awarded the Grimme Online Award 2015 and the European Digital Publishing Award 2020 in the “Business Model” category. The editor in charge of the Checkpoint is Ann-Kathrin Hipp.

Since May 2019, Tagesspiegel Checkpoint has been available from Monday to Saturday as a paid subscription and has its own website. As a short-haul checkpoint, there is still a free abridged version of the newsletter from Monday to Friday, which provides information on the most important news of the day. A monthly podcast format has been in existence since March 2020 under the title "Eine Runde Berlin".

Awards (selection)

  • 2004: World's Best-Designed Newspapers Award from the Society for News Design in New York for layout
  • 2014: LeadAward in gold as "Newspaper of the year 2014" for "high quality magazine journalism on newsprint"
  • 2014: LeadAward in silver for the Tagesspiegel section "More Berlin" (No. 01 to 356)
  • 2018: Berlin Company Prize 2018 - Mendelssohn Medal for the commitment of IHK Berlin , the Governing Mayor and the Berlin Chamber of Crafts
  • 2019: ADC Award of the Art Directors Club in silver in the category "Newspaper - Single Cover" and in bronze in the category "Newspaper - Edition"

Negative award

In 2015, the Freischreiber interest group awarded the paper the Hell Prize for its irresponsible treatment of freelance authors. The reasoning stated that the publisher had shown "particularly shabby" behavior towards its freelancers . After an “advertising gap” in October 2015, he “put the collaboration with his freelance employees on hold from now on” and thus demonstrated a low level of appreciation for these long-term employees.



The editors are Stephan-Andreas Casdorff , Giovanni di Lorenzo and Sebastian Turner .

Chief editor

The editors-in-chief are Lorenz Maroldt and Mathias Müller von Blumencron .

The members of the editor-in-chief are Anna Sauerbrey and Christian Tretbar.

Managing directors

The managing directors are Farhad Khalil and Ulrike Teschke.

editorial staff

The managing editors are Stephan Haselberger (national), Robert Ide (Berlin) and Antje Sirleschtov (economy, background).

Other members of the editorial team include a.

  • Gerd Appenzeller , chief editor's advisor
  • Katja Füchsel, editor for special tasks
  • Georg Ismar, Head of the Capital City Office
  • Sascha Karberg, Head of Knowledge / Research

Other well-known employees


Freelance workers

Former Employees

Associate editor, editor-in-chief





  • Holger Schück - was a sports journalist who a. a. has dealt with the topic of doping


Freelance workers

See also


  • The daily mirror. Newspaper for Berlin and Germany. Verl. Der Tagesspiegel, Berlin 1.1945.1 (27 Sept.) ff.

Web links

Commons : Der Tagesspiegel  - Collection of Images

References and comments

  1. Including Potsdam Latest News
  2. according to IVW , second quarter 2020, Mon-Sun ( details and quarterly comparison on )
  3. Sebastian Turner becomes co-partner and editor of Tagesspiegel, December 12, 2013.
  4. The New York Times of March 21, 1946 described the Tagesspiegel as "independent journal printed in the American sector of Berlin - [...] suppressed in the Soviet zone and the Berlin sector."
  5. Wolfgang Schivelbusch: Before the curtain. Spiritual Berlin 1945–1948. Munich 1995, p. 254 ff.
  6. ^ Frank Kautter: The publisher as a success factor of the daily newspaper . Dissertation at the FU Berlin, 2007, p. 87; Retrieved November 1, 2009
  7. ^ Jens Schröder: Sensational coup in the Stuttgart publishing house: Holtzbrinck sold to Holtzbrinck. (No longer available online.) In: Meedia . March 26, 2009, archived from the original on April 29, 2009 ; accessed on August 5, 2016 .
  8. "Der Tagesspiegel" has a new address from today . In: Tagesspiegel , October 2, 2009; Retrieved November 1, 2009
  9. See: National newspapers, television production, printing and communication: Quality journalism for discerning target groups ( Memento of December 28, 2015 in the Internet Archive ), in the press portal on May 11, 2001, online at .
  10. Merger of Georg von Holtzbrinck GmbH & Co. KG with Berliner Verlag GmbH & Co. KG. (PDF; 633 kB) Expert opinion of the Monopolies Commission on ministerial approval after rejection by the Federal Cartel Office. (No longer available online.) Monopolies Commission , archived from the original on April 5, 2005 ; Retrieved on August 5, 2016 (Items 86, 121).
  11. Decision B 6 - 22121 - U - 98/02. (PDF; 117 kB) (No longer available online.) Bundeskartellamt , p. 18 , archived from the original on September 27, 2007 ; accessed on August 5, 2016 .
  12. Tagesspiegel remains the most cited capital city newspaper. Der Tagesspiegel, January 11, 2008, accessed March 8, 2009 .
  13. Dieter von Holtzbrinck takes over TAGESSPIEGEL, HANDELSBLATT and ZEIT shares. In: Retrieved August 5, 2016 .
  14. Own presentation on
  15. according to IVW ( online )
  16. according to IVW , second quarter 2020, Mon-Sun ( details and quarterly comparison on )
  17. according to IVW , fourth quarter in each case ( details on )
  18. Cf. Virgil , Georgica II, 490: "felix, qui potuit rerum cognoscere causas" - "Happy he who has been able to recognize the causes of things."
  19. 26th Edition Winners ( Memento of May 17, 2013 in the Internet Archive ) Press release of the Society for News Design of March 4, 2005.
  20. Cheaper Sacking, October 6, 2013
  21. Raufeld Verlag takes over the city magazine zitty, March 21, 2014
  22. MuP-Verlag takes over the magazine “Bootshandel”, July 5, 2016
  23. a b c d e f g h Imprint. In: Retrieved December 6, 2017 .
  24. Tagesspiegel Online: Markus Hesselmann takes over editorial management from Tagesspiegel People, Christian Tretbar becomes Editor-in-Chief Online. In: January 3, 2017. Retrieved July 14, 2017 .
  25. Holtzbrinck bundles online portals, December 17, 2008
  26. "" docks with print editors at, September 2, 2009
  29. "Tagesspiegel" launches Plus Paid Offer, July 1, 2020
  30. Tagesspiegel: Media data checkpoint. Retrieved January 15, 2018 .
  31. Checkpoint at the daily mirror. Retrieved January 15, 2017 .
  32. Tagesspiegel Checkpoint honored with the European Digital Publishing Award 2020 in the “Business Model” category. Retrieved June 19, 2020 .
  33. Tagesspiegel Checkpoint - The most popular newsletter from Berlin. Retrieved June 19, 2020 .
  34. The Tagesspiegel is further expanding its strong position in the digital world: The award-winning Tagesspiegel newsletter Checkpoint is now available as a subscription and as a Checkpoint short-haul route. Retrieved June 19, 2020 .
  35. A round of Berlin. Retrieved June 19, 2020 .
  36. Simone Schellhammer: Tagesspiegel named newspaper of the year , report in Tagesspiegel on November 15, 2014, online at
  37. LeadAward : Lead Award 2014 THE PRIZE WINNER , online at
  38. Der Tagesspiegel receives Berlin Company Award 2018. Accessed on June 19, 2020 .
  39. ADC competition 2019: Tagesspiegel awarded silver and bronze. Retrieved June 19, 2020 .
  40. Awards for Martin Vogel and the Tagesspiegel . Free writers' website; accessed on March 29, 2017