Newspaper head
The newspaper head , also known as the title head , is considered to be a relatively stable element of typography that is supposed to distinguish the newspaper from other printed matter. It should be typographically memorable. Usually placed at the top of the front page , it contains information such as title, date, year, issue, publisher , price and the newspaper's sales code. In regional newspapers that work together with a blanket editorial team , the editorial part of the front page is identical, only the front page is different. They are therefore referred to as the head sheet . This primary characteristic of the newspaper can be traced back to around 1680.
The newspaper head contributes to the recognition of the publication and, together with the entire front page, is its calling card. The reader immediately recognizes the publication from the newspaper header and the layout of the front page. Therefore the newspaper head is rarely modified. It has only changed slightly over the past few decades in the “classic” national daily newspapers , such as the Frankfurter Allgemeine Zeitung, the Süddeutsche Zeitung or the Frankfurter Rundschau.
There are several types of physical remission from newspapers and magazines including the title head remission . Here only the respective title header is remitted. This type of remission reduces the paper weight and thus also the postage.
Ads that are to the right or left of the newspaper header are therefore also called title header advertisements.
Web links
literature
- Eckhard Bremenfeld, Ralf Kapalla, Holger Knapp, Kurt Tohermes, Winfried Veeh: Expertise in newspaper and magazine publishers. Guide for publishing professions and career changers. 2nd Edition. Springer-VDI-Verlag, Düsseldorf 1998, ISBN 3-9806286-0-4 .