Cloer electrical appliances

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Cloer Elektrogeräte GmbH

logo
legal form GmbH
founding 1898
Seat Arnsberg, Neheim
Number of employees approx. 30 (Arnsberg site)
sales € 13.2 million
Website www.cloer.de

Cloer Elektrogeräte is an international manufacturer of small electrical appliances for the household based in Arnsberg - Neheim in the Sauerland . The family company is run in the 4th generation. Since the beginning of 1990, production has only been carried out in China.

Historical logos
Cloer tea machine

history

The company was founded in 1898 by Caspar Cloer as a toolmaker and art forge in Neheim . His three sons Eugen, Wilhelm and Carl Cloer took over the company in the late 1920s and specialized in electrical household appliances. Initially, irons were manufactured in-house and consisted of gray cast iron soles, metal hoods, handles made of lacquered wood and a detachable lead with a porcelain plug and woven cable.

On January 10, 1938, an entry was made in the commercial register of the Arnsberg District Court as Caspar Cloer GmbH & Co. KG. From the 1940s onwards, waffle irons and kettles were also produced. When developing the waffle iron, the tried and tested technology of the iron was used. In principle, waffle irons were constructed like two irons standing on top of each other. They consisted of the cast baking plates, a metal housing and also lacquered wooden handles. In the 1950s, the heavy cast iron plates of the waffle machines were replaced by aluminum baking plates, which in turn made the use of a thermostat necessary, since the aluminum threatened to melt due to its lower melting temperature. In addition, a control lamp was installed that went on and off with the heater and thus indicated when the waffle was ready. Cloer thus invented the first waffle iron with a thermostat and control lamp, the waffle maker. In addition, the product range was expanded to include croissant irons, storage disks and contact grills.

On July 7, 1961 at the German Patent and Trademark Office (DPMA) , the brand "Cloer" as a word mark registered and entered.

After the death of the three brothers, Günther Cloer took over the company in 1966. He modernized it, for example, by outsourcing production and simplifying work processes. In addition, the first waffle machine with a plastic housing was developed. This material, which was still new at the time, made shapes possible that were difficult to produce in metal.

In the 1970s, the Cloer company followed suit with the first waffle machine with a baking light and a short time later the device was supplemented by the acoustic signal. In the following years there were further inventions in the Cloer house.

In 2004 Achim Cloer followed in his father's footsteps and took over the management of the company.

The company brought plagiarism proceedings against Tchibo in 2007 . At the beginning of 2008, the process at the Cologne Regional Court was ended by a judgment in favor of Cloers.

The company today

Cloer Elektrogeräte GmbH sells its goods mainly on the German market, where it was the 2nd market leader in the waffle machine product segment in 2007 with a market share of 15.8% and market leader in terms of value with a market share of 32%. The company says it sells more than 100,000 waffle irons annually. Canada, the USA, Japan, Greece, Spain, Norway, Russia, the Netherlands or Turkey are among others buyers of Cloer electrical appliances.

In 2007 Cloer Asia Pacific Ltd. (“CAP” for short) based in Hong Kong , China. The subsidiary primarily controls and monitors the production partners of the Cloer Group in order to further improve processes and optimize quality management . In addition, CAP is responsible for the entire non-European sales area.

Products

The range includes around 80 different products, such as coffee machines , waffle machines , kettles , toasters and grills . In 2004 the company received the Plus X Award for the design of two products. Waffle irons were also test winners at Stiftung Warentest .

Web links

Individual evidence

  1. ↑ Neheim.info: Caspar Cloer founds company for electrical appliances , accessed on June 28, 2011.
  2. ↑ neheims-netz.de: 1934 - Casp. Cloer, Electric Heating and Cooking Appliance Factory , accessed June 28, 2011.
  3. ^ Register portal : Commercial register of the district court Arnsberg, HRA 1573 , accessed on June 28, 2011.
  4. ↑ Hit list entry 1/17, register information - register number: 772485. German Patent and Trademark Office , July 7, 1961, accessed on March 9, 2019 (registration of the “Cloer” trademark).
  5. ↑ European Patent Office (EPO) : DE 2940209 (A1) , DE 3021557 (A1) , DE 3324000 (A1) , DE 4338471 (A1) and list accessed on June 28, 2011
  6. ↑ Waffle iron manufacturer accuses Tchibo of plagiarism. In: RP Online . November 17, 2007, accessed March 9, 2019 .
  7. ^ Judgment of the Cologne Regional Court of March 18, 2008 (file number 33 O 196/07) , accessed on June 28, 2011.
  8. ↑ GFK study presented by Cloer in the context of the legal proceedings, margin no. 42 of the judgment of the Cologne Regional Court of March 18, 2008, file number 33 O 196/07 , accessed on June 28, 2011.
  9. ↑ Waffle iron: Baking pleasure for little money. Stiftung Warentest , December 28, 2010, accessed on March 9, 2019 (press release on the waffle iron test).

Coordinates: 51 ° 27 '48.9 "  N , 7 ° 56" 29.6 "  E