Black Book Brand Companies

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The Black Book of Brand Firms - The machinations of the global corporations of Klaus Werner-Lobo and Hans Weiss appeared for the first time in 2001. In 2003 a new edition ( The New Black Book of Brand Firms ) appeared with a total circulation of over 150,000 copies, plus translations into Dutch , Spanish , Hungarian , Turkish , Chinese , Korean , Swedish , Russian and Bulgarian . The new edition published in June 2006 (now by Ullstein-Verlag) was completely updated in spring 2010. In the new edition from September 2014 ( Black Book of Brands - The World under the Control of Corporations ), newer global players such as Facebook, Google, Amazon and Apple are also examined.

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It lists more than 50 of the largest global corporations such as adidas , Coca-Cola , McDonald’s , DaimlerChrysler , Nestlé , Procter & Gamble and Siemens who, according to the Black Book, have branded companies of torture , slavery , illegal drug testing on people, political and social discrimination , the destruction of resources and the destruction of the environment benefit and support the persecution of trade unionists and other critics.

In the general part, possible connections between globalization and the systematic violation of human rights by the politics of transnational companies are explained, but also the interdependencies between politics, corporations and international organizations such as the WTO , IMF or World Bank . Werner examines important consumer sectors (food, petroleum , clothing, etc.) for their role in the global economic system in order to finally analyze more than 300 brand names critically.

reception

The book was referred to by the ORF as the "Bible of anti-globalization". The black book trademark companies was created with Naomi Klein's No Logo ! compared, since both works combine brand and globalization criticism and try to show alternatives for the individual consumer. While Klein pursues a culture-critical approach, the Black Book relies on a journalistic style.

The Frankfurter Rundschau certified the volume in 2002 as "meritorious [e]" research. As a strong indication that the authors had passed the "seriousness test", the fact that none of the companies had filed a lawsuit against the representation should also be assessed.

Der Spiegel criticized the not always detailed evidence and the sometimes undifferentiated argumentation of the authors. With a few exceptions, the authors would rely on second-hand sources, such as critical journalists or trade union information. Nevertheless, the book "should hardly fail to have an effect. It attacks the corporations at their most sensitive point: their reputation.

The new edition published in 2014 is praised in the Annotated Bibliography of Political Science ; in particular, "the strengths of the book [...] lie in the abundance of information about individual large corporations and in the various descriptions of legal, but unfair advantage-taking".

Text output

  • Klaus Werner, Hans Weiss: The new black book brand companies. The machinations of the global corporations . Deuticke Verlag, Vienna 2003, ISBN 3-216-30715-8 .
  • Klaus Werner, Hans Weiss: The new black book brand companies. The machinations of the global corporations . Ullstein Verlag, 2006, ISBN 3-548-36847-6 .
  • Klaus Werner, Hans Weiss: The new black book brand companies. The machinations of the global corporations . Ullstein Verlag, 2010, ISBN 978-3-548-37314-0 .
  • Klaus Werner-Lobo, Hans Weiss: Black Book Brand Companies. The world in the grip of the corporations . Deuticke Verlag, 2014, ISBN 978-3-552-06259-7 .

Web links

Individual evidence

  1. ↑ Wolfgang Storz on Hans Weiss, Klaus Werner: Black Book of Brand Companies. The machinations of the global corporations . Deuticke, Vienna 2001. In: Frankfurter Rundschau, January 21, 2002; quoted from Hans Weiss, Klaus Werner: Black Book of Brand Companies. Review note. In: Pearl Divers . Accessed March 31, 2020 .
  2. ↑ a b Alexander Jung: Hit list of the bad. In: Der Spiegel . August 27, 2001, accessed March 31, 2020 .
  3. ↑ Simone Winkens: Black Book Brand Companies. In: Portal for Political Science . February 5, 2015, accessed March 31, 2020 (review).