Ströer DERG Media

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The Ströer DERG Media GmbH (formerly German Railway Advertising GmbH , abbreviated DERG ) is a German company, the advertising markets, especially in the station area. Until the beginning of 2006, the company was a subsidiary of Deutsche Bahn AG , which the company sold to the Ströer Group .

At the beginning of 2005 the sales plans became known. According to press reports, many companies have shown interest. In 2004 the company had a turnover of 124 million euros. In autumn 2005 the sale of the company to Ströer became known. According to media reports, the purchase price was around 100 million euros, plus around 40 million euros in guarantees.

Web links

Individual evidence

  1. ^ Report on railway advertising before sale . In: Eisenbahn-Revue International , issue 5/2005, ISSN  1421-2811 , p. 206.
  2. ^ Report a railway advertisement to Stöer . In: Eisenbahn-Revue International , issue 11/2005, p. 502.