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Statista GmbH

legal form GmbH
founding 2007
Seat Hamburg , GermanyGermanyGermany 
management Friedrich Schwandt, Hubert Jakob
Number of employees 700
Branch statistics
As of February 18, 2020

Statista at the 106th German Librarians' Day 2017 in Frankfurt

Statista is a German online portal for statistics that makes data from market and opinion research institutions as well as from business and official statistics accessible in German, English, Spanish and French. It is one of the most successful statistical databases in the world. According to the company, there are over 1,000,000 statistics on over 80,000 topics from more than 22,500 sources on the platform. The company states that it covers around 170 different industries with its content. In 2019 Statista had more than 1.5 million registered users, with whom the company generated around 60 million euros in revenue. Statista has owned 81.3% of the shares in Ströer Media since 2015 .

Range of services

Statistics and survey results are offered and presented in diagrams and tables. The target groups are primarily business customers, teachers and researchers. The data offered include, for example, advertising , purchasing behavior or individual economic sectors.

The offer is divided into free and chargeable data. In order to use the data, registration as a user is necessary in any case, but result diagrams are visible even without registration. Users also have access to the Digital Market Outlook, Consumer Market Outlook and Mobility Market Outlook, which are based on population statistics and economic data and provide detailed insights into the development of the respective market. Detailed analyzes of consumer behavior and media usage are possible with the Global Consumer Survey.

In addition to numerous individual statistics, there is a study database that provides over 41,000 studies. Statista also offers its customers the option of commissioning specific studies via an analysis and research service, as well as creating individual infographics, videos or presentations and publications.


Statista has been selling free infographics since the end of 2011 . The graphics appear regularly on news sites such as Spiegel Online, FAZ, Forbes or Stern and are used by tech sites such as Winfuture, ZDNet or Chip.


Statista headquarters in the Brahms Kontor in Hamburg's Neustadt district

The company was founded in 2007 by Friedrich Schwandt, Tim Kröger, Mattias Protzmann , Thilo Löwe and Hubert Jakob. It currently employs more than 600 people, including database experts, editors and statisticians. In addition to the German language offering, Statista also offers its data in English, French and Spanish. The headquarters are in the Brahms-Kontor in Hamburg on five floors (as of 2016), Statista has additional offices in New York, London, Paris and Singapore.

The portal's data partners include the Federal Statistical Office , the Allensbach Institute for Demoscopy , the OECD , the German Institute for Economic Research and Crif Bürgel . Further partnerships exist with WELT, T-Online and the Handelsblatt publishing group .

Statista was named Start-Up of the Year by the website in 2008 and was one of the winners of the Financial Times Deutschland's “Enable to Start” start-up competition in the same year . In 2010, the company was “chosen location 2010” in the “Germany Land of Ideas” initiative. It was also awarded the European Red Herring Prize 2010. In 2012 Statista was nominated for the German Entrepreneur Award in the category of climbers and in 2014 it was voted Best Database by the Library Journal.

At the end of 2015, Statista was bought by the advertising marketer Ströer Media .

According to the company, there were one million registered customers in 2016. The website is visited almost 7 million times a month. Since expanding into the United States, the company's annual turnover has grown to 14 million euros.

Web links

Individual evidence

  1. Imprint
  2. Statista company website
  3. Martin U. Müller : Statista: bars that describe the world. In: Der Spiegel . October 14, 2015, accessed February 27, 2020.
  4. a b c About us - The company behind the successful product. In:, accessed on February 27, 2020.
  5. Statista is expanding space at the BRAHMS KONTOR location in Hamburg ( Memento from March 6, 2019 in the Internet Archive ). In:, July 2016, accessed on February 27, 2020.
  6. a b Personal: Statista boss Dr. Friedrich Schwandt. Interview with Maria Zeitler. In: Hamburg economy. Edited by the Hamburg Chamber of Commerce . 73rd year, February 2019, p. 18 ff.
  7. "anchor investment" for e-commerce: Ströer buys Statista , of 21 December 2015 (accessed on 22 March 2020)
  8. beb: Power generation: Renewable energies are growing so rapidly. In: Spiegel Online . May 12, 2017, Retrieved February 27, 2020 (infographic).
  9. FAZ , Infographic: Germans doubt e-car targets.
  10. ^ Forbes , Infographic: America's best large employers.
  11. Stern , Infographic: The Most Expensive Capitals in Europe.
  12. Apple: Objectives not achieved due to iPhone 5 costs. In: WinFuture, October 26, 2012, accessed on February 27, 2020 (Infographic: Apple's revenue shares ).
  13. Stefan Beiersmann: IDC raises annual forecast for the global tablet market again. In: ZDNet, December 6, 2012 (Infographic: Market shares of tablet operating systems).
  14. The German App Charts: Who is Number One? ( Memento from December 27, 2012 in the Internet Archive ) In: Chip Online . October 22, 2012 (Infographic: Top 20 App Charts in Germany).
  15. Anna Sophie Friedrich: Statista accelerates internationalization through investment by Ströer SE. In: Statista - The Statistics Portal. January 4, 2016, accessed March 18, 2019 .
  16. Statista says thank you. In: December 15, 2008, accessed March 18, 2019 .
  18. ↑ Data partner at Statista ( Memento from March 27, 2019 in the Internet Archive ). In: Statista, accessed on February 27, 2020.
  19. Our media partners. In: Statista, accessed on February 27, 2020.
  20. German startups.
  21. ^ Germany Land of Ideas ( Memento from February 12, 2012 in the Internet Archive ). In:, accessed on February 27, 2020.
  22. Red Herring.
  23. ^ Deutscher Gründerpreis ( Memento from February 6, 2013 in the Internet Archive ).
  24. Derek Sanderson: Best Databases 2014 ( Memento from January 2, 2015 in the Internet Archive ). In:, November 10, 2014, accessed February 28, 2020.
  25. Advertising marketer Ströer takes over statistics provider Statista. In:, December 18, 2015, accessed January 25, 2019.
  26. The master of data. In: FOCUS magazine . 48/2015, p. 88.