Ströer Dialog Group
| Ströer Dialog Group GmbH
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|---|---|
 |
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| legal form | GmbH |
| founding | 2017 |
| Seat |
Leipzig , Germany
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| management |
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| Number of employees | 9,100 |
| Branch | Telecommunications / dialogue marketing |
| Website | www.stroeer-dialog.de |
The Ströer Dialog Group GmbH is part of the Ströer Media and is the segment for Europe-wide dialogue marketing . The company operates telemarketing , OmniChannel solutions, sales-oriented field service and digital customer service at over 177 locations under its brands Avedo, Ströer Dialog Solutions, Ranger and optimize-it . With 9,100 employees, the Ströer Dialog Group processes around 142 million customer contacts per year.
history
Ströer Dialog Group GmbH was founded in 2017 as the umbrella brand of the Dialog Marketing segment of Ströer SE & Co. KGaA . Since then, Ströer Dialog Group GmbH has replaced the previous company name Avedo GmbH, which was founded in 2004. In 2018, two Germany-wide call center companies were transferred to the Ströer Dialog Group, including D + S communication center management . The history of the two acquired service providers goes back over 40 years.
Services
The Ströer Dialog Group offers individual business process outsourcing in the area of dialogue marketing cross-media via telephony , email , chat and social media as well as direct sales .
- OmniChannel marketing
The Ströer Dialog Group offers individual sales and service outsourcing models along the sales value chain. In the omni commercialization not only individual sales channels are controlled, but a plurality of linked. Thanks to the individual specializations of the brands belonging to the Dialog Group, all touchpoints of direct customer contact can be operated.
- Sales Services
The sales service of the Ströer Dialog Group is an outsourcing offer to support the acquisition of new customers and to exhaust existing customer relationships. The Ranger and Avedo brands represent the main sales areas Telesales and Fieldsales for the Ströer Dialog Group. In addition to classic sales strategies (cross & upselling, winback, outbound sales), projects in inbound sales as well as pre-sales services and after-sales services are also implemented.
Expert advice ensures professional organization of direct contacts in customer service , which deepens customer relationships and helps build a sustainable customer base ( customer care ). The range of services extends from classic inbound and outbound telephony (classic customer service and order hotlines) to user hero desks in 1st, 2nd or 3rd level support and processing services as well as mystery calls .
Corporate structure
In addition to Avedo's Contact Center Business, the other Ströer Dialog Group brands Ranger, optimize-it and Ströer Dialog Solutions make up the Ströer Dialog Group's brand portfolio:
- Avedo group
Avedo is a full-service provider for digital customer service founded in 2004 and has been part of the Ströer Dialog Group since 2017. At over 25 locations and with 7,000 employees in Europe, the group takes on customer service for numerous clients from 12 core industries ( telecommunications , insurance, energy, IT, finance , recycling , e-commerce , healthcare , tourism , automotive , electrical industry , sports industry).
- optimize-it GmbH
The optimize-it GmbH has been part of the Stöer Dialog Group since 2018 and supplements the offer in dialogue marketing with flexible chat solutions in the European market. The Hamburg-based company has been offering live chat and messaging services as well as additional services since it was founded in 2002. The digital communication channels used include messenger, InApp (iOS / Android), text and mobile chat, video chat, automated bot communication, screen sharing and co-browsing. In collaboration with Ströer Media Solutions, optimize-it recently developed a new form of advertising, conversational ad, in which display advertising is combined with a chat function.
- Ranger Marketing & Vertriebs GmbH
Ranger Marketing & Vertriebs GmbH was founded in 1992 and is a full-service provider in the field of sales. Ranger has been part of the Ströer Dialog Group since 2018 and offers individual sales services for companies in the telecommunications, media, financial services and energy sectors. Ranger is represented in seven countries and at over 150 sales locations and generates over a million customer contacts and around 60,000 contracts every month.
- Ströer Dialog Solutions
Ströer Dialog Solutions is an agency founded in 2019 for digital customer service and in-house digitization consulting for the Ströer Dialog Group. The company emerged from D + S 360º media world GmbH and offers data analysis and visualization, as well as the conception and implementation of prototypes, programming, hosting and quality assurance and the operational operation of the developed solutions.
Web links
Individual evidence
- ↑ Advertising & Selling: Ströer takes over direct marketing company Ranger | W&V. August 2, 2017. Retrieved July 24, 2019 .
- ↑ Advertise & Sell: Ströer integrates the chat in display advertising | W&V. April 25, 2019. Retrieved July 24, 2019 .
- ↑ Mallorca Zeitung: German call center in Palma de Mallorca is looking for 100 new employees under a new name. Retrieved July 24, 2019 .
- ↑ Augsburg marketing company D + S 360 becomes Avedo - Augsburg - B4B Schwaben. Retrieved July 24, 2019 .
- ↑ Call Center: Ströer Dialog Group acquires DV-COM and D + S 360. Accessed July 24, 2019 .
- ↑ Advertise & Sell: Ströer integrates the chat in display advertising | W&V. April 25, 2019. Retrieved July 24, 2019 .
- ↑ Ströer presents advertising material with a chat link. Retrieved July 24, 2019 .