Billboard
As a billboard or English billboard refers to a for the purpose of advertising in public space used or built for vertical wall surface . This makes them part of what is known as outdoor advertising . Billboards are set up both on the entrance and exit roads ( freeways ) and within cities. The forerunners of the billboard have been the painted backdrop wall behind the theater stage and the large-format movie poster in cinemas for centuries .
Formats
For reasons of standardization, regionally different standard formats have become established as with advertising posters . Depending on the provider, billboards are marketed under various English product names, in Austria for example “Megaboard” (8.00 m × 5.00 m) or “Centerboard” (10.00 m × 4.78 m), but also “Bigboard”.
Billboards are also listed in various publications under the category of outdoor advertising , the “special form of advertising ” and “large-area advertising ”.
Besides the classic 18 / 1- large area (3.56 m × 2.52 m) and 40/1 super posters developed the so-called giant poster (blow-ups), which no longer appropriate with up to 4,000 m² surface on billboards but often cover entire buildings. Using Frontlit fabrics, it is possible to print plans for multi-storey facade scaffolding with advertising graphics. In some cases, the building behind the scaffolding is even advertised with a 1: 1 simulation of the planned facade design “on our own behalf”. In particularly important urban planning cases, scaffolding as high as a house is set up on the construction site before the start of a new building project , on which the architecture of the new building is simulated by means of printed plans for the purpose of self-promotion.
Wesselmann's campaign advertising billboards , which play a central role in election campaigns, are of particular importance in Germany . Wesselmann has an extensive monopoly on large (3.70 m × 2.90 m) movable walls, which in political jargon are called Wesselmann or Wesselmann panels.
Poster paper
The billboards are still covered with paper. The poster paper is a so-called affiche paper with a light blue colored back, which is therefore also called blueback . The color of the back should neutralize the poster underneath as much as possible so that no disturbing elements shine through. The poster usually consists of four parts and is produced using a special folding technique. So the paper sheets can be soaked in water. The softening is used to make it easier to attach the posters. This makes the arches smoother and fewer wrinkles. The poster paper is particularly tear-resistant, so that despite the soaking (soaking) the paper has a high tear resistance.
United States
Billboards are often larger in the United States than in Germany. They are mounted there on higher buildings or poles so that they can be seen from afar. For Billboard design there is a long tradition.
