Wesselmann election campaign advertising

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The Wesselmann Advertising GmbH , formerly campaign advertising Wesselmann Wattenscheid GmbH is a service provider based in Bochum district Wattenscheid (registered under HRB 1430 with the district court Bochum ).

In Germany , Wesselmann is of national importance because of the central role of large mobile areas in election campaigns . Wesselmann is the market-leading supplier of the 3.60 m × 2.90 m large special large areas (DIN 18/1), which are called Wesselmann in political jargon . They are already used in the initial phase of the election campaigns.

The posters are supplied by the parties and, in addition to the basic stickers, exchanged approximately once or twice per election campaign. The company, which was founded in 1965, takes on the assembly and dismantling, relocation and the final storage of the large areas in a complete package.

The large areas are also used outside of the election campaigns. This was the case for the 2005 World Games , among others .

Employees repair the areas and store them in various places in Germany. In some elections, around 15 to 20 percent of all advertising space is destroyed. Wesselmann is involved in election campaigns with up to 600 temporary employees and around 150 vehicles in over 120 branch offices.

Web links

Individual evidence

  1. ^ Nicole Marianne Grünewald: Don't be afraid of political brands !: Evolution and removal of taboos from a social phenomenon. Nomos, Baden-Baden 2009, ISBN 978-3-8329-4205-2 .
  2. ^ Marco Althaus, Michael Geffken, Sven Rawe: Handlexikon Public Affairs. LIT Verlag, Münster 2005, ISBN 3-8258-8144-X .
  3. ↑ Timo Stukenberg: Campaign advertising: The secret winners of the election. Retrieved September 23, 2019 .
  4. ↑ Alexander Ross: Wesselmann always wins. In: Cicero. 9/2005.
  5. ↑ Wesselmann Werbung - the market leader for large mobile areas. Retrieved September 23, 2019 .
  6. ↑ Jürgen Schwark: Sports tourism and major events - practical examples. Waxmann Verlag, Münster u. a. 2005, ISBN 3-8309-1578-0 .
  7. ^ Annette Westhoff: Politicians choose Wesselmann. In: The world. October 10, 2004.