Ipsos
| Ipsos SA
|
|
|---|---|
 |
|
| legal form | Société Anonyme |
| ISIN | FR0000073298 |
| founding | 1975 |
| Seat | Paris |
| management | Yannick Carriou, Jean-François Doridot, Stéphane Zumsteeg |
| Number of employees | 16,664 |
| sales | 1,782.7 million euros (2016) |
| Branch | Market research |
| Website | ipsos.com |
The Ipsos SA is an international market research company . It was founded in 1975 and has been listed on the Paris Stock Exchange since 1999 . The company's headquarters are in Paris . In 2009 Ipsos was the fifth largest market research company in the world in terms of sales and the fourth largest in Germany in 2010.
Ipsos in Germany
Ipsos GmbH is the German subsidiary of Ipsos. In Germany, the market research company employs around 500 people in Hamburg, Mölln , after the takeover of Synovate in 2011, also in Frankfurt am Main and Munich and, since 2013, also in Berlin, as well as around 3,300 freelance interviewers nationwide. In 2011 Ipsos GmbH had a turnover of 53 million euros. Ipsos works in Germany mainly in the following areas:
- Marketing research
- Advertising research
- Customer satisfaction research
- Media research
and specializes in survey-based research: qualitative and quantitative, with telephone, face-to-face, written or online surveys.
history
In Germany, Ipsos emerged from the merger of various research institutes:
- GFM (founded 1945)
- GETAS (founded 1957)
- WBA (founded 1971)
- INRA (founded 1963)
Web links
Individual evidence
- ↑ Directeur Général Ipsos Connect Moons
- ↑ management
- ↑ Homepage of the company
- ↑ Highlights 2016 , website of the company
- ↑ Special features and challenges in international customer satisfaction research (tu-braunschweig.de, accessed on August 4, 2016)