Wall (company)
| Wall GmbH
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | 1976 |
| Seat |
Berlin , Germany
|
| management | Daniel Hofer |
| Number of employees | 1069 (2014) |
| sales | 115.9 million (2010) |
| Branch | Outdoor advertising , street furniture |
| Website | www.wall.de |
The Wall GmbH is a German company based in Berlin , specializes in the development and production of street furniture has specialized and marketing backlit advertising space. The street furniture and outdoor advertiser is represented in Germany and Turkey . The company has been part of the JCDecaux group since 2009 .
The Wall GmbH offers cities as part of city contracts individually designed street furniture, which she installed free of charge, cleans and waits. The company refinances the free products and services by marketing the advertising space integrated into the street furniture. In addition, the cities receive a share of the income from outdoor advertising.
history
Hans Wall founded in 1976 in Ettlingen the Wall Transport GmbH , a company for the production of street furniture and building advertising media. After winning an international tender for more than 1000 waiting rooms with illuminated poster advertising in West Berlin , the company's headquarters were relocated there in 1984. Wall introduced the marketing of the City Light Poster (CLP) in Germany's largest city. In 1991 the first city toilet was installed in Berlin-Friedrichshain. It is barrier-free and needs no more space in diameter than an advertising column. In 1994, the company's own production plant in Velten near Berlin started operations. Since then, street furniture products and advertising media have been developed from prototypes to series production in the 10,000 m² factory including the product park. The German Wall AG has existed in this form since the conversion into a stock corporation in 1999 .
When the Berlin Senate wanted to privatize VVR Berek, a subsidiary of the state-owned Berliner Verkehrsbetriebe (BVG) operating in the same market segment, in the summer of 2006 , Wall AG offered 83 million euros in a tender for the takeover of the company. The French advertising group JCDecaux, which bought 11.5% of the shares from Landesbank Berlin in 2001 and now has a 35% stake in Wall AG , offered 103 million and was ultimately accepted. Hans Wall announced the move of the company to Hamburg on August 23, 2006 because, in his own words, he felt "let down by the Berlin Senate" and was dissatisfied with the economic policy of the Senate under Klaus Wowereit . In his opinion, not only the purchase price should decide in a tender, but also the question of whether jobs, innovation and commitment to the local location would play a role. After both the Governing Mayor of Berlin, Klaus Wowereit, and the Brandenburg Prime Minister Matthias Platzeck first contacted Hans Wall by telephone, he announced after a personal meeting with Platzeck on August 25, 2006 that he had rejected the move plans and continued to contact the Wanting to hold onto locations in Berlin and Velten.
The subsidiary Die Draussenwerber GmbH emerged from this process in 2008 and is responsible for marketing Wall AG's local advertising media in the capital. In addition to billboards on classic advertising pillars and in bus and tram shelters, the portfolio also includes advertising space in the subway area and advertising signs on street lamp masts that are widely used in Berlin .
In 2009 Wall sold all of its shares in Wall AG to the French group JCDecaux SA . The company with its headquarters in Paris thus became the majority owner of Wall AG . The completion of the acquisition was approved by the German Federal Cartel Office on December 15, 2009 . The chairman of the board, Daniel Wall, remained a co-partner of Wall AG with 9.9% and managed the company's business in Germany and Turkey.
At the end of 2015, Daniel Wall left the company and also sold his company shares to JCDecaux. In the following restructuring, Wall AG and JCDecaux Deutschland GmbH were merged under the name Wall under the leadership of Daniel Hofer. The restructured company has been trading as Wall GmbH since July 15, 2016 .
Financial support
The company has signed a contract with the Berlin-Mitte district office, according to which it pays for the care and maintenance of the monument commemorating the book burning .
Web links
- Wall GmbH website
- The three from the advertising office . In: Handelsblatt , October 10, 2006.
Individual evidence
- ↑ a b website of the company ( memento of the original from September 10, 2015 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed October 14, 2015.
- ↑ Berliner Morgenpost, September 14, 2014: Berliner Wall AG wants to be completely digital .
- ↑ a b Tagesspiegel , September 20, 2014: Masterful self-promotion
- ↑ http://www.bundeskartellamt.de/wDeutsch/download/pdf/Fusion/Fusion09/Kurzberichte/B06-123-09-endg1.pdf ( page no longer available , search in web archives ) Info: The link was automatically defective marked. Please check the link according to the instructions and then remove this notice.
- ↑ Tagesspiegel online, December 28, 2015: A Berlin brand goes completely French
- ↑ invidis.de, September 30, 2015: Merger of JCDecaux and Wall from 2016 - Daniel Wall leaves Wall AG
- ↑ Publication of the new entry in the commercial register. (No longer available online.) July 15, 2016, formerly in the original ; Retrieved August 25, 2016 . ( Page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ http://www.abendblatt-berlin.de/2015/05/20/neue-spezialglasscheibe/ ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. and http://www.tagesspiegel.de/berlin/gedenkstaetten-eine-neue-scheibe-fuers-mahnmal-ambebelplatz/11758230.html
