Coca colonization
The cocacolonization (also Cocacolonisierung , from Coca Cola and colonization ) referred certain aspects of globalization and the cultural colonization .
In particular, it represents:
- the import of western (especially American ) goods and
- the invasion of western, especially American, cultural values into regional cultures.
It is used largely pejoratively to depict the globalization marked by westernization and Americanization .
Cold War
Regarding the role of Coca-Cola as a universal tool in promoting the " American way of life " during the Cold War , the scholar Richard Kuisel said : "Perhaps no product is so strongly identified with the United States ... Coca-Cola quickly became the world drink." The dangers of coca colonization were invoked by the French press after World War II .
See also
literature
- Reinhold Wagnleitner: Coca-Colonization and the Cold War . University of North Carolina Press, Chapel Hill 1994, ISBN 0-80784455-1
- Steven Flusty: De Coca Colonization . Routledge, New York 2004, ISBN 0-415-94537-2
- Alexander Abusch : Spiritual Coca Colonization - and Peace . In: Sonntag : Weekly newspaper for culture, politics and entertainment, January 22, 1950.
Individual evidence
- ^ Melnick, Merrill J., Steven J. Jackson: Globalization American-style and Reference Idol: International Review for the Sociology of Sport . 37, 3-4, 2002, pp. 429-448, ISSN 1012-6902
- ^ Richard F. Kuisel: Coca-Cola and the Cold War: The French Face Americanization, 1948-1953 . In: French Historical Studies 17 (1) (Spring 1991), pp. 96-116.