Community management

from Wikipedia, the free encyclopedia

Community management (from English community = community and management ) is the form of running an online community . Community management acts as a link between the site operator and the users. The tasks here are complex and range from moderating a forum to taking measures to enlarge or activate the community. Community management is part of community engineering, which not only includes issues relating to ongoing operations, but also the development of virtual communities.

Community management only became a job description and a strategic branding orientation in the times of Web 2.0 and larger communities.

The Federal Association for Community Management published a first official definition in May 2010: “Community management is the name for all methods and activities related to the conception, construction, management, operation, support and optimization of virtual communities and their equivalent outside of virtual space. A distinction is made between operational tasks and issues relating to direct contact with the members and strategic tasks and issues relating to the higher-level framework. "

In the meantime, community management is increasingly being used by publishers for advertising purposes. The focus is increasingly on the aspect of social network sites and communities are rewarded for their activity on such sites. The big advantage for publishers at this point is the so-called data mining , which gives them even more information about their target group and thus enables them to advertise more effectively.

Individual evidence

  1. ^ Publication of the official definition of community management . Website of the Federal Association for Community Management. Retrieved August 30, 2010.
  2. ↑ Community management as a tool for acquisition in MMORPGs. (Article) (No longer available online.) Archived from the original on August 21, 2014 ; Retrieved May 12, 2013 .

literature

  • C. Rosenkranz, C. Feddersen: Managing viable virtual communities: an exploratory case study and explanatory model. In: International Journal of Web Based Communities. Vol. 6, No. 1 2010, pp. 5-14. (inderscience.metapress.com)
  • Stefan Stieglitz: Control of Virtual Communities. Gabler, Wiesbaden 2008, ISBN 978-3-8349-1132-2 .