Consumer-Citizen-Gap

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Consumer-Citizen-Gap describes the phenomenon that the attitudes of consumers in their role as citizens differ significantly from behavior in their role as consumers. As consumers, people shop differently than they, as citizens, state in surveys. This is also known as the “attitude-behavior discrepancy”. For example, there are differences between statements made in surveys about animal husbandry or animal welfare and the actual behavior when buying and consuming meat. In the case of organic products, the actual market shares and the willingness to buy stated in surveys also differ.

The reasons for this discrepancy using the example of livestock husbandry are given in the SocialLab study:

  • The inadequate willingness of consumers to pay.
  • Consumers' responses to their concerns or attitudes in surveys are skewed due to social desirability. As a result, respondents say they are concerned because they see concern about animal welfare as socially desirable, even though this concern is not an expression of their own attitude.
  • A third and further explanation is that there is a lack of alternatives that offer consumers an attractive and free choice of sales outlets and reflect their need for “more animal welfare”

Individual evidence

  1. ↑ Michael Harth: To analyze the attitude-behavior discrepancy when consuming organic food - an application of the Implicit Association Test (IAT). In: ageconsearch.umn.edu. August 15, 2017. Retrieved June 22, 2019 .
  2. ↑ Iris Vermeir and Wim Verbeke: Sustainable Food Consumption: Exploring the Consumer “Attitude - Behavioral Intention” Gap . In: Journal of Agricultural and Environmental Ethics . tape 19 , no. April 19 , 2006, p. 169–174 , doi : 10.1007 / s10806-005-5485-3 (English, springer.com [accessed June 22, 2019]).
  3. ↑ Ramona Weinrich, Sarah Kühlb, Anke Zühlsdorf and Achim Spiller: Consumer Attitudes in Germany towards Different Dairy Housing Systems and Their Implications for the Marketing of Pasture Raised Milk. (PDF; 411 kB) In: www.ifama.org. November 2014, accessed June 22, 2019 .
  4. ↑ Heinke Heise and Ludwig Theuvsen: The willingness to make a majority for milk, eggs and meat from animal welfare programs: A representative consumer survey . In: Journal of Consumer Protection and Food Safety . tape 12 , no. 2 , December 26, 2016, p. 105–113 , doi : 10.1007 / s00003-016-1062-0 ( springer.com [accessed June 22, 2019]).
  5. ↑ Organic share of total food expenditure in Germany. In: www.nim.org. GfK Verein, April 2018, accessed on June 22, 2019 .
  6. ↑ final brochure "SocialLab - livestock in the mirror of society." (PDF, 9.6 MB) In: www.sociallab-nutztiere.de. P. 55 , accessed June 22, 2019 .