Content ID

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Content ID is a system developed by Google for the video portal YouTube to handle the legal and economic claims of third parties to the web videos and live streams published there. It has been expanded several times since its introduction in 2007.

An essential part of Content ID is a database in which media groups and rights holders can save their audio or audiovisual files as a reference for comparison with the videos published on YouTube. In November 2018, over 9,000 organizations and people had over 80 million reference files stored in the database. In 2017, 90 percent of all claims processed via Content ID resulted in cash payouts, in the music industry that was over 95 percent, with a total of over 3 billion US dollars having been paid out since Content ID was founded.

functionality

Advertising is only shown on videos on YouTube if the uploader belongs to a multi-channel network or is a direct participant of the “ YouTube partner program ”. Some of the requirements to be a so-called "partner" are to have at least 1000 subscribers since January 2018 and that the channel had a playback time of more than 4000 hours in the past twelve months. Such a “partner” has access to Content ID in order to be able to manage content, create reference files and define guidelines. If such a “partner” claims content from a non-“partner”, then - if the “partner” has stipulated this in his guidelines - advertising can also be placed there which he receives. Other options include blocking the content from uploading, allowing the video to be shown, and viewing various information about the copy. In order to recognize this content in the many videos on YouTube, YouTube searches these videos and compares them with the reference files.

Content ID informs the uploader via YouTube Studio when a "partner" claims their published content and to which part. The uploader can object to this claim. The other side - the "partner" - then has 30 days to react to the objection, whereby the claim automatically expires if this is not done.

At Streaming Media Europe 2011 on October 18 and 19, 2011, Oliver Heckmann, then Engineering Director of YouTube Europe , spoke in a keynote on the topic: “YouTube: A Peek Inside”. In it, he explained, among other things, how Content ID works. According to him, the sound and image of the low-resolution reference file are separated from one another, transformed and divided into many small snippets, for each of which their own fingerprints are calculated. The same happens when uploading a new file. Then the Hamming similarity of the snippets is calculated within a few seconds and, if there is sufficient agreement, this snippet is considered a copy. The other case is that the search for a copy of parts of the reference file should be applied to already existing videos and audios. This cannot be done within seconds, rather the entire inventory is searched regularly. The importance of copies is demonstrated by the fact that 40 percent of all advertising revenue is generated through copies and only 60 percent through videos published by "partners".

history

Content ID updates

  • In the 2007 version, YouTube automated the prevention of the re-upload of previously manually removed content.
  • Since August 2008, Content ID has been able to recognize copies of files previously made known to the system. If a copy was recognized, the actual rights holder could either delete the content or have it monetized.
  • In January 2009 the option was added to switch off the soundtrack in a video.
  • In October 2012, the option was added that the uploader can ask the rights holder for a manual check.
  • In January 2013, the software was expanded in such a way that only the copied music is removed from the audio track, all other sounds remain unchanged.
  • In December 2014, the music recognition in videos was accelerated to such an extent that the system can recognize whether the file is a copy as soon as the content is uploaded.

Web links

Individual evidence

  1. ↑ a b Google, How Google Fights Piracy , pages 13 and 25, November 2018.
  2. ↑ YouTube Affiliate Program: Overview, Application Checklist, and Frequently Asked Questions March 8, 2019
  3. ↑ YouTube Help: Dispute a Content ID claim. Retrieved April 8, 2019 .
  4. ↑ Streaming Media: Keynote: YouTube: A Peek Inside. YouTube, May 9, 2012, accessed December 6, 2019 . Time: 17:50 min to 35:40 min
  5. ↑ Googleblog: Latest content ID tool for YouTube , October 15, 2007, accessed April 12, 2019.
  6. ↑ Googleblog: Making money on YouTube with Content ID , August 27, 2008, accessed April 12, 2019.
  7. ↑ GoogleWatchBlog: New Content ID filter: YouTube videos become silent films , January 14, 2009, accessed on April 12, 2019.
  8. ↑ Googleblog: Improving Content ID , October 3, 2012, accessed April 12, 2019
  9. ↑ GoogleWatchBlog: YouTube Content ID: New filter can delete protected music from videos , January 31, 2013, accessed April 12, 2019.
  10. ↑ GoogleWatchBlog: YouTube: Videos are already scanned for protected music when uploaded + audio database , December 9, 2014, accessed on April 12, 2019.