Cross update
Cross-updates are low-priced product offers from software manufacturers that are aimed at users of programs from competing manufacturers. The incentive to buy is often a substantial reduction in the purchase price, for example to the level of an update version of your own product. There may be certain conditions: The user must, for example, use a program from the same area of responsibility from the competition as the one he would like to purchase (burning program, painting program, etc.) and possibly also present the license of his previous program.
The term “cross-update” is therefore misleading, as it is not an update in the strict sense of the word, in which an old software installation is updated to a newer version of the same product. Rather, it is a marketing measure that aims to generate sales and increase your own market share by attracting customers from the competition.