Crossmedia (media agency)
| Crossmedia GmbH
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|---|---|
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| legal form | GmbH |
| founding | 1997 |
| Seat | Dusseldorf |
| management | Markus Biermann, Martin Albrecht, Stefan Happe, Armin Schroeder, Georg Tiemann |
| Number of employees | over 500 |
| Branch | advertising |
| Website | www.crossmedia.de |
Crossmedia GmbH is a media agency with around 500 employees at locations in Germany (Düsseldorf, Hamburg, Berlin, Bielefeld), Great Britain (London) and the USA (New York City, Philadelphia, Los Angeles). The agency was founded in 1997 by Markus Biermann in Düsseldorf and is one of the largest network-independent media agencies on the market.
The agency is committed to 100% independence. As one of the last owner-managed media agencies, it guarantees individually tailored, objective and media-neutral advice. Because of these characteristics, the jury of the German Media Prize Crossmedia 2018 awarded the title “Agency of the Year 2018”.
In addition, Crossmedia relies on the most effective fit from creation and channel and works closely with creative agencies. For this purpose the agency u. a. 2019 became the first media agency to join the General Association of Communication Agencies (GWA).
Services
The range of services includes strategic media planning on a national and international level. According to the company, the service portfolio extends to the classic fields of print, TV and radio as well as digital channels such as social media and online.
The portfolio of Crossmedia and the subsidiaries Brandlocal, earnesto and adisfaction includes services in the following areas:
- Full media service
- Creative Media Solutions
- International media management
- B2B Media Solutions
- Brand Analytics
- Research & Technology
- Advanced Programmatic
- Performance Marketing
- Kids & Family Marketing
- Geo Intelligence Solutions
- Social media, influencer & PR
- Motion graphics
- Tools & digital production
history
1997 Markus Biermann founded Crossmedia in Düsseldorf. As one of the first agencies on the market, Crossmedia implements digital advertising and lays the foundation for cross-media marketing and integrated communication. In 2001, the agency decoupled bulk purchasing from planning and consulting, thereby laying the basis for the future agency feature of media neutrality and transparency. Since 2007, Crossmedia has had its neutral media advice certified by an external auditing company in an independent transparency report.
Crossmedia is also expanding its activities internationally in the sense of a media-neutral stance and founded the London office in 2017. For this consistent further development, Crossmedia was named "Agency of the Year" at the German Media Prize 2018.
Awards (selection)
- 2019: German Digital Award - Gold, Client: Bundeswehr, Case: KSK
- 2019: Indie Awards 2019 - Gold, Client: Bundeswehr, Case: KSK
- 2019: Neptun Crossmedia Award - Silver + Grand Prix, Client: Bundeswehr, Case: KSK
- 2018: German Media Prize - special award: "Best Agency of the Year"
- 2018: German Mediapreis - Gold, Client: Bundeswehr, Case: The Recruits
- 2018: ADC - Gold, Client: Bundeswehr, Case: Mali
- 2018: German Digital Award - Gold, Client: Bundeswehr, Case: Mali
- 2018: German Brand Award - Gold, Client: Cosnova, Case: Celebrate life in pink
- 2017: International Content Marketing Award - Bronze, Client: Bundeswehr, Case: The Recruits
- 2017: GWA Effie - Grand Effie with Castenow, Client: Bundeswehr, Case: The Recruits
- 2017: GWA Effie - Silver with Kolle Rebbe, Client: Aktion Mensch, Case: The new closeness
- 2017: German Digital Award - Gold with Castenow, Client: Bundeswehr, Case: The Recruits
- 2016: GWA Effie - Silver with Kolle Rebbe, Client: Aktion Mensch, Case: Encounters that move.
- 2016: German Digital Award - Silver, Client: Spotify, Case: Spotify - Your Sound, Your Era
- 2015: GWA Effie - Gold mit Heimat, Client: Hornbach, Case: various cases for long-term successful brand communication
- 2015: Neptun Mobile Award, Client: Spotify, Case: Spotify - your sound, your era
- 2014: German Media Prize, Client: SPD, Case: Digital election campaign every second
- 2014: New Media Award - Gold with Heimat, Client: Hornbach, Case: The Hornbach Hammer
Web links
- www.crossmedia.de
- www.crossmedia.com
- www.xmedia.com
- www.brandlocal.de
- www.earnesto.de
- www.adisfaction.de
credentials
- Independent: Agency of the Year 2018 In: W&V , March 6, 2018
- Series Macher vom Rhein: Via detours to the large media agency In: RP Online , October 7, 2017, accessed on January 25, 2019
Individual evidence
- ↑ https://www.horizont.net/agenturen/nachrichten/Recma-Ranking-Omnicom-Media-Group-auf-der-ueberholspur-159400 (accessed on January 8, 2019)
- ↑ Advertising & Selling: The W & V's live blog from the German Media Prize 2018 | W&V. March 15, 2018, accessed February 13, 2020 .
- ↑ General Association of Communication Agencies GWA eV www.gwa.de: Crossmedia is the first media agency in the GWA. Retrieved February 13, 2020 .
- ↑ https://www.crossmedia.de/agentur/ueber-uns/
- ↑ https://www.crossmedia.de/wp-content/uploads/2018/03/2018_03_19_WV_Unabhaengig_Agentur_des_jahres.pdf
- ↑ https://www.wuv.de/agenturen/crossmedia_tritt_weltweit_an
- ↑ a b https://www.wuv.de/marketing/deutscher_mediapreis_alle_bisherigen_sieger?strytlpage=26
- ↑ German Digital Award 2019 - The 12 gold winners. In: German Digital Award | BVDW. April 15, 2019, accessed on February 13, 2020 (German).
- ↑ The Indie Awards - Winners 2019. The Indie Awards, accessed February 13, 2020 .
- ↑ Harry: Überground and Crossmedia / Castenow are the big winners at the NEPTUN Crossmedia Award 2019. In: NEPTUN Award 2019. December 3, 2019, accessed on February 13, 2020 (German).
- ↑ https://www.wuv.de/dossier/w_v_deutscher_mediapreis_2018/deutscher_mediapreis_alle_bisherigen_sieger?strytlpage=23
- ↑ https://www.castenow.de/news/castenow-mali_digital_awards_2018/
- ↑ http://deutscherdigitalaward.de/gewinner-2018/
- ↑ https://www.german-brand-award.com/preistraeger/galerie/detail/19324-celebrate-life-in-pink-15-jahre-essence.html
- ↑ http://the-cma.com/awards/past-events/winners2017/
- ↑ https://www.gwa.de/GWAEffie/Rueckblick/Gewinner2017
- ↑ https://www.gwa.de/GWAEffie/Rueckblick/Gewinner2017
- ↑ http://deutscherdigitalaward.de/gewinner-2017/
- ↑ https://www.gwa-effie.de/site/assets/files/1174/effie_gewinner_2016.pdf
- ↑ http://deutscherdigitalaward.de/gewinner-2016/
- ↑ https://www.wuv.de/agenturen/gwa_effie_awards_die_gewinner_2015
- ↑ https://www.horizont.net/agenturen/nachrichten/Neptun-Award-2015-Grabarz--Partner-ist-der-grosse-Gewinner-beim-Jubilaeum-137489
- ↑ https://www.wuv.de/agenturen/brian_sullivan_ist_media_persoenlichkeit_des_jahres_2014
- ↑ https://www.wuv.de/digital/new_media_award_2014_heimat_holt_zwei_mal_gold