Cross update

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Cross-updates are low-priced product offers from software manufacturers that are aimed at users of programs from competing manufacturers. The incentive to buy is often a substantial reduction in the purchase price, for example to the level of an update version of your own product. There may be certain conditions: The user must, for example, use a program from the same area of ​​responsibility from the competition as the one he would like to purchase (burning program, painting program, etc.) and possibly also present the license of his previous program.

The term “cross-update” is therefore misleading, as it is not an update in the strict sense of the word, in which an old software installation is updated to a newer version of the same product. Rather, it is a marketing measure that aims to generate sales and increase your own market share by attracting customers from the competition.