Customer loyalty management

from Wikipedia, the free encyclopedia

Customer loyalty management concerns all actions that an organization takes to increase both customer loyalty and loyalty . This includes loyalty cards , loyalty clubs and direct communication with existing customers who develop into brand ambassadors and thus address new customers. The result is long-term relationships and loyal customers.

term

The term Loyalty (Engl.) To German loyalty , describes the willingness of a person (eg. As customer, employee, friend, etc.) to make investments or sacrifices, helping to strengthen the relationship.

Digital customer loyalty management

New media are gaining in importance due to digitization . In addition to the traditional method with customer cards, more and more companies are deciding to switch to digital solutions (e.g. apps ). These offer companies the opportunity to provide their customers with the latest news around the clock, to communicate with them directly and to monitor trends and buying behavior.

See also

literature

  • Thomas Foscht, Bernhard Swoboda, Hanna Schramm-Klein: Customer loyalty. Basics - Perspectives - Applications. Deutscher Universität-Verlag, 5th, revised and expanded edition, Wiesbaden 2015, ISBN 978-3-658-08549-0 .

Individual evidence

  1. ↑ KnowledgeBrief: Loyalty Management - What is it? Definition, Examples and More. Accessed July 12, 2018 .
  2. ↑ Loyalty Program Management | Loyalty Platform | Loyalty Prime . In: Loyalty Prime . ( loyaltyprime.com [accessed July 12, 2018]).
  3. ↑ Loyalty. Retrieved on July 12, 2018 (German).
  4. ^ Time to say hello again. - hello again . In: hello again . June 19, 2018 ( helloagain.at [accessed July 12, 2018]).
  5. ↑ Jennifer Newton: 4 Essentials for a Successful Customer Loyalty Program . ( flok.com [accessed July 12, 2018]).